{"id":850,"date":"2020-11-09T08:31:41","date_gmt":"2020-11-08T21:31:41","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/nz\/case-studies\/mitre-10-simply-the-best\/"},"modified":"2026-02-16T12:14:15","modified_gmt":"2026-02-15T23:14:15","slug":"mitre-10","status":"publish","type":"case-study","link":"https:\/\/212f.com\/nz\/case-studies\/mitre-10\/","title":{"rendered":"Mitre 10 \u2013 Simply the Best"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Within franchises, even the best can encounter problems. What can you do when you&#8217;re losing out to competitors?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">With 212F&#8217;s help, Mitre 10 was able to restore its internal supply chain, improving partner sales and creating an unforgettable experience &#8211; all while being entirely self-funded!<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"10\">10<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Sales Growth<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">8:1<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>ROI<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/reward-programs\/incentive-travel\/\" title=\"https:\/\/212f.com\/reward-programs\/incentive-travel\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ff6d6529-59c6-46fe-8893-06c3f12530ac\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <h6>Incentive Travel<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/reward-programs\/visa-prepaid-cards\/\" title=\"https:\/\/212f.com\/reward-programs\/visa-prepaid-cards\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-26c59a09-869b-4ae4-aac7-b87ce785f4a8\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-56f21009-66e0-4e09-baa9-e957d53e181d{fill:none;}.uuid-5c297ee1-0271-4585-85d7-8981c9aad202{fill:#d2232a;}.uuid-929bd4e5-1d8f-4244-a20f-2d452b0a2754{clip-path:url(#uuid-238f8180-e3b8-464e-8010-bfdaee288b0e);}<\/style><clipPath id=\"uuid-238f8180-e3b8-464e-8010-bfdaee288b0e\"><rect class=\"uuid-56f21009-66e0-4e09-baa9-e957d53e181d\" x=\"19.784\" y=\"31.002\" width=\"80.43201\" height=\"57.996\"\/><\/clipPath><\/defs><rect 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           <h6>Margin Protection<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/People11.jpg); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey slant image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p><strong>Mitre 10 is one of Australia\u2019s largest hardware store chains. It manages an independent local retail network of over 300 Mitre 10 and True Value Hardware stores. Supported by the wholesaling part of the business, Mitre 10 stores are privately owned by a diverse group, ranging from small single-store operators to large multi-franchise conglomerates.<\/strong><\/p>\n<p>Supply chain leakage amongst stores was rife within the network and Mitre 10 was not augmenting their buying power with a number of suppliers, both locally and overseas. Store owners were buying directly<br \/>\nfrom suppliers rather than going through Mitre 10\u2019s Distribution Centre \u2013 a financial leakage having a significant impact on Mitre 10\u2019s growth plans.<\/p>\n\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/People11.jpg\" alt=\"\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Brief\n<\/h2>\n\n<\/div>\n<div class=\"block-text-area col-12 no-padding p-size \"><p><strong>212F was appointed to design a self-funded program that would help Mitre 10 with their supply chain performance and in turn, increase sales. Mitre 10 needed an incentive for store owners to change behaviour and buy from them. <\/strong><\/p>\n<p><strong>The brief was:<\/strong><\/p>\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-a96f98f3-b894-4649-9c62-4483f8ed3bf1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-613a1f4d-2fd0-450c-a0d7-65c853b42f02\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6{fill:none;}.uuid-c924ecc5-db13-4307-88f4-9a39dfbd7907{clip-path:url(#uuid-9e44bbd5-6f50-48b3-be13-edf75164c76d);}.uuid-7637350c-b4c9-430d-8158-a3b09f81cb94{fill:#d2232a;}<\/style><clipPath id=\"uuid-9e44bbd5-6f50-48b3-be13-edf75164c76d\"><rect class=\"uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6\" x=\"18.97449\" y=\"17.52249\" width=\"82.05103\" height=\"84.95502\"\/><\/clipPath><\/defs><rect id=\"uuid-69604693-572b-43ba-a99b-c78045ccd655\" class=\"uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6\" 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Increase purchases from preferred suppliers<\/h5>                \n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-aacdc108-73e1-42fc-9d29-b6e1ef6eb939\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Improve buying power to improve margins<\/h5>                \n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-fc9058fc-365e-45cd-adc7-867af7d082a6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Be self-funded for profit retention<\/h5>                \n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color \" href=\"#mitre10-form\"\n\t\t\t\t\t>Get in touch<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row light \"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/red-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding  \"><p><strong>To much delight, the program generated sales growth of 10% over the previous year across 390 stores registered to participate. This was a significant return considering the market was regarded as generally flat and not expected to grow. The program was a success and delivered on many fronts:<\/strong><\/p>\n<p><strong>Incremental Preferred Supplier Partner Sales<\/strong><br \/>\nThese results obviously delighted suppliers \u2013 not only were they recognized as Mitre 10\u2019s preferred vendors, but they were also developing stronger relationships with individual store owners, as well as increasing sales and seeing a return on their investment into the program. On average, the suppliers received an 8:1 return on their investment into the program (The highest individual supplier experienced a return of 24:1).<\/p>\n<p><strong>Better Buying Power and Rebates<\/strong><br \/>\nBuying slippage was significantly reduced and Mitre 10 was able to generate considerably increased rebates from suppliers. These rebates contributed an extraordinary return to Mitre 10\u2019s bottom line and were the ultimate reason for the introduction of the program. As Mitre 10 continues to develop preferred vendor status with its suppliers to negotiate stronger margin and rebate control, it will provide them with a sizeable ongoing revenue stream.<\/p>\n<p><strong>Self-Funded Program<\/strong><br \/>\nThe program was well and truly self-funded. Supplier funding generated covered the running costs of the program and in fact, netted a further $400,000 bonus profit for Mitre 10\u2026 on top of the increased sales growth! A truly remarkable return on investment and objectives for Mitre 10.<\/p>\n<p><strong>Unforgettable Memories Attached to the Brand<\/strong><br \/>\n212F delivered an exceptional travel experience that members will remember for a lifetime. The top achievers traveled to several cities throughout the USA. Attendees were flown into San Francisco to celebrate their success, then on to Las Vegas to experience one of the world\u2019s largest industry trade shows and concluded in Chicago to continue the celebrations and being rewarded with simply the best Americana experience.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/212F-Case-Study-Long-Image-Block-5.png\" alt=\"mitre 10 case study incentive program\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row flip  dark\"\n\t\t>\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong>One of the biggest achievements was creating a culture and a brand around &#8220;Simply the BEST&#8221;. From this trip onwards, no matter the destination, Simply the BEST has an incredible reputation &#8211; with store owners across the network and suppliers eager to attend each year. Participants know that it will be a first-class trip and networking opportunities will prove to be invaluable. Regardless of the destination, it is sure to be &#8220;Simply the BEST&#8221; experience!<\/strong><\/p>\n<p>In summary, 212F developed a program that not only increased the buying power required through a reduction in buying slippage but also increased overall sales and ramped up growth with a self-funding rewards program. It achieved an average ROI of 8:1 and delivered an amazing travel experience which saw Mitre 10 running similar programs during the next three years to grow their network relationships and sustain the achievements the program realised.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"mitre10-form\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row flex-center\"> <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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Engage Magazine Mailing List<\/h2>\n                            <p class='gform_description'>Interested in what&#8217;s hot in the world of B2B Loyalty, Incentive & Rewards programs, incentive travel experiences, and more?<br>\r\n<br>\r\nSign up below to make sure you don&#8217;t miss out on the latest issue of Engage Magazine, Australia and New Zealand&#8217;s only B2B Loyalty, Incentive & Rewards magazine.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/nz\/wp-json\/wp\/v2\/case-study\/850#gf_4' data-formid='4' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_59aae38cb629f7ef0d3469b355e12702\" class=\"gfield_recaptcha_response\" 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type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https:\/\/212f.com\/nz\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else 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class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/04\/B2B-Loyalty-vs-B2B-Incentives-2.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> 5 Signs Your Customer Retention Strategy Is F&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Many customer retention strategies fail quietly as partner engagement declines. Discover five warning signs your retention approach is underperforming, and how loyalty and incentive programs can rebuild engagement and long-term revenue. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/b2b-loyalty-rewards-program-that-works\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/Rewarding5.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Designing B2B Rewards Programs for Loyalty an&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> B2B rewards programs help manufacturers and distributors influence partner behaviour, strengthen loyalty, and drive sales growth. A strategic approach ensures incentives motivate the actions that deliver measurable commercial outcomes. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/ceo-guide-b2b-loyalty\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-4.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The CEO&#8217;s Guide to B2B Loyalty: How One Progr&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> A B2B loyalty program can unite your entire enterprise. Our CEO&#8217;s Guide reveals how one strategy can align Sales, Marketing, and HR for powerful, integrated growth. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <\/div>   <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Mitre 10 Store owners were buying directly from suppliers rather than going through Mitre 10\u2019s Distribution Centre \u2013 a financial leakage having a significant impact on Mitre 10\u2019s growth plans.<\/p>\n","protected":false},"author":5,"featured_media":1225,"template":"","meta":{"_acf_changed":false,"footnotes":""},"casestudy_cat":[116],"class_list":["post-850","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","casestudy_cat-trade"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media\/1225"}],"wp:attachment":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/casestudy_cat?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}