{"id":3160,"date":"2026-10-16T08:59:59","date_gmt":"2026-10-15T21:59:59","guid":{"rendered":"https:\/\/212f.com\/nz\/case-studies\/b2b-loyalty-segmentation\/"},"modified":"2026-10-16T12:11:50","modified_gmt":"2026-10-15T23:11:50","slug":"b2b-loyalty-segmentation","status":"publish","type":"case-study","link":"https:\/\/212f.com\/nz\/case-studies\/b2b-loyalty-segmentation\/","title":{"rendered":"Unlocking a Dormant Customer Base with B2B Loyalty Segmentation"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">A single quarter saw the program achieve a 54% purchase increase among the most valuable customer groups.<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">This case study demonstrates how transitioning from broadcast messaging to lifecycle-based B2B loyalty segmentation successfully transformed unredeemed point liabilities into active transactional growth.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"54\">54<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Segment Growth<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">20<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Re-engagement<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/nz\/insights\/pain-points-channel-engagement\/\" title=\"https:\/\/212f.com\/nz\/insights\/pain-points-channel-engagement\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" x=\"19.784\" y=\"32.75449\" width=\"80.43201\" height=\"54.49103\"\/><\/clipPath><\/defs><rect id=\"uuid-d3db9dbc-eedb-4c92-bad4-4dda80397f5a\" class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" width=\"120\" height=\"120\"\/><g id=\"uuid-f5e7ce67-1d11-4a2f-a825-b44c23cb28cf\"><g class=\"uuid-72d252ad-158b-49c5-a572-b6fd205e9c79\"><g id=\"uuid-08cff924-9a11-4de2-aaef-d8298a9b93b5\"><path id=\"uuid-9f0052e9-423c-4751-a0e3-407f8957f63b\" class=\"uuid-7676ae75-759d-4655-8cb8-a679178bfe32\" d=\"M98.766,32.75449h-12.576c-.80013.00165-1.44835.64987-1.45,1.45v.259l-5.448,1.713c-.91098.28343-1.6703.92027-2.108,1.768-.27519.53727-.41264,1.13448-.4,1.738l-8.553,1.909c-1.25.28-2.437.581-3.615.918l-14.332-1.703-6.713-.583c.24046-1.73699-.8056-3.39455-2.477-3.925l-5.834-1.835v-.259c-.0022-.80146-.65254-1.45-1.454-1.45h-12.574c-.79957.0022-1.4469.65042-1.448,1.45v34.374c.00055.7998.6482,1.44835,1.448,1.45h12.574c.73446.00116,1.35464-.54524,1.446-1.274l3.232,2.88c-.011.044-.021.09-.029.135-.18968.98908.03796,2.01257.629,2.828.29608.40158.67323.73648,1.107.983l15.308,8.839c.40802.23881.85943.39415,1.328.457.9639.11657,1.93473-.15346,2.7-.751.15825-.1277.30544-.26854.44-.421l5.122,3.037c.55268.32745,1.18261.50177,1.825.505.078,0,.152,0,.225-.006.72129-.04346,1.41211-.30618,1.98-.753l6.023-4.676c2.96268-2.25589,5.26463-5.26656,6.665-8.717l.267-.64c.26609-.62574.34629-1.31488.231-1.985-.03228-.19837-.08214-.39347-.149-.583l2.578-1.7v.4c.00055.80058.64941,1.44945,1.45,1.45h12.58201c.80058-.00055,1.44945-.64942,1.45-1.45v-34.382c-.00165-.80013-.64987-1.44835-1.45-1.45M97.312,67.12249h-9.672v-31.462h9.672v31.462ZM79.71099,39.81049c-.05433-.17505-.03856-.36436.044-.528.08307-.16117.22707-.28249.4-.337l4.585-1.441v18.3l-5.029-15.994ZM66.213,63.18449c-.53208.60028-.47842,1.51784.12,2.052l11.128,9.918c-.22067.33667-.454.665-.7.985-.3.394-.621.779-.958,1.147l-12.671-9.686c-.63842-.48589-1.54966-.36331-2.037.274-.48459.63818-.36013,1.54835.278,2.033l12.28,9.386c-.095.076-.189.152-.286.227l-2.056,1.593-8.544-5.909c-.22464-.36375-.51171-.68501-.848-.949l-7.077-5.564c-.06684-.05865-.13805-.11214-.213-.16l-.021-.011c-.70231-.52368-1.43712-1.0023-2.2-1.433-.97568-.54065-1.99171-1.00503-3.039-1.389l-2.965-1.1c-.49295-.1844-1.02033-.25847-1.545-.217v-.1l-.772.242c-.75855.2383-1.41659.72155-1.871,1.374l-2.232,3.182-4.244-3.775,6.991-22.24,7.294.633,8.409,1-11.561,4.757c-.35789.14277-.64259.42458-.789.781-.15557.38757-.14253.82245.036,1.2h0l.812,1.73c1.34575,2.89592,4.58249,4.40068,7.664,3.563l9.725-2.61,14.963,16.489c.18484.19512.23451.48211.126.728l-.271.642c-.08.189-.16.377-.244.562l-10.63-9.47c-.59486-.53366-1.5097-.48405-2.04337.11081-.00155.00173-.00309.00346-.00463.00519M56.583,73.74548l-3.569,5.89-2.578-1.49,3.824-6.229,2.323,1.829ZM49.377,68.82148l.137.059c.511.229,1,.474,1.479.741.316.175.621.362.928.56l-4,6.518-2.4-1.385,3.856-6.493ZM44.638,67.50648c.08262-.097.19015-.16961.311-.21.14555-.04454.30179-.03926.444.015l1.237.459-3.621,6.084-1.366-.787c-.08322-.04762-.15681-.11036-.217-.185-.05621-.08177-.09564-.17388-.116-.271-.0124-.05814-.01744-.1176-.015-.177l3.343-4.928ZM65.904,51.54649c-.36493-.41878-.93599-.59402-1.473-.452l-10.586,2.833c-1.72325.4761-3.53794-.36461-4.289-1.987l-.177-.383,10.43-4.289c1.534-.629,2.993-1.162,4.464-1.625.278-.09.549-.173.762-.238l.147-.04c1.174-.345,2.378-.654,3.676-.945l8.654-1.936,7.029,22.354-4.11501,2.716-14.522-16.008ZM60.377,76.93748c.03332.16398.00406.3345-.082.478l-2.401,4.239c-.08578.15819-.23243.2745-.406.322-.1814.05843-.37934.03392-.541-.067l-1.431-.825,3.355-5.537,1.254.989c.12998.0983.21988.24043.253.4M66.571,84.23648l-5.1-3.022,1.343-2.37c.011-.021.023-.042.036-.063l6.059,4.19-1.566,1.218c-.1101.08649-.2434.13835-.383.149-.13757.00824-.27428-.02672-.391-.1M40.675,39.93049l-5.415,17.224v-19.65l4.971,1.559c.17183.05539.31532.17556.4.335.08397.16459.10048.35544.046.532M32.356,67.12249h-9.672v-31.462h9.672v31.462Z\"\/><\/g><\/g><\/g><\/svg>            <h6>Program engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/nz\/b2b-solutions\/b2b-loyalty-programs\/\" title=\"https:\/\/212f.com\/nz\/b2b-solutions\/b2b-loyalty-programs\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-67811da2-32f5-4978-a171-c017d1a4cdff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-6704165f-787f-45e2-94c3-fc19b7fd77e4{fill:none;}.uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7{fill:#d2232a;}.uuid-0875a3e4-7069-4e81-a38e-c013588204ee{clip-path:url(#uuid-119f36be-b8a5-4d10-bcce-87ea0268f1d5);}<\/style><clipPath id=\"uuid-119f36be-b8a5-4d10-bcce-87ea0268f1d5\"><rect class=\"uuid-6704165f-787f-45e2-94c3-fc19b7fd77e4\" x=\"19.93848\" y=\"23.409\" width=\"80.12305\" height=\"73.18201\"\/><\/clipPath><\/defs><rect id=\"uuid-4fa4bc89-3729-47ae-9d31-badc56cdc046\" class=\"uuid-6704165f-787f-45e2-94c3-fc19b7fd77e4\" width=\"120\" height=\"120\"\/><g id=\"uuid-fc0b908d-7287-40cd-b978-1fee69a82fe5\"><g class=\"uuid-0875a3e4-7069-4e81-a38e-c013588204ee\"><g id=\"uuid-c359a7cf-141d-457f-8396-f8aff40caba8\"><path id=\"uuid-0aef959b-2871-426a-98d1-ffe1706e9160\" class=\"uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7\" d=\"M76.77951,79.843c.10667-.09867.21133-.19867.314-.3l.411-.423v-.014c3.94134-4.40978,3.56159-11.1797-.84819-15.12104-4.40978-3.94134-11.1797-3.56159-15.12104.84819-3.78716,4.23728-3.6049,10.69493.41523,14.71185.1.1.209.2.316.3-5.35731,2.72833-8.72965,8.23296-8.727,14.245.00166,1.26262,1.02538,2.28545,2.288,2.286h27.4c1.26174-.0011,2.284-1.02426,2.284-2.286.00185-6.01448-3.37289-11.52079-8.733-14.249M65.57851,81.526l3.2-1-2.958-1.583c-.69009-.36988-1.32299-.83773-1.879-1.389-3.08628-3.08009-3.0913-8.07893-.01121-11.16521,3.08009-3.08628,8.07893-3.0913,11.16521-.01121,3.08628,3.08009,3.0913,8.07893.01121,11.16521-.00373.00374-.00747.00748-.01121.01121l-.1.1c-.52608.50833-1.12047.94083-1.766,1.285l-2.968,1.583,3.21,1c2.02486.63939,3.86675,1.75529,5.371,3.254,2.34687,2.33138,3.71108,5.4735,3.812,8.78l-26.281-.036c.13489-3.29297,1.50603-6.41411,3.84-8.741,1.50177-1.49793,3.34137-2.61321,5.364-3.252\"\/><path id=\"uuid-0d01857d-8306-4e05-b137-220fdb7685de\" class=\"uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7\" d=\"M35.01346,58.522h27.4c1.26174-.0011,2.284-1.02426,2.284-2.286.00109-6.01536-3.37534-11.5219-8.737-14.249.109-.1.213-.2.316-.3,4.17941-4.1778,4.18072-10.95267.00292-15.13208-.00097-.00097-.00194-.00194-.00292-.00292-4.18267-4.1808-10.9626-4.17928-15.1434.0034-2.00553,2.00643-3.13291,4.72671-3.1346,7.5636-.00749,2.84135,1.12212,5.5676,3.137,7.571.1.1.209.2.316.3-5.35729,2.72844-8.72875,8.23394-8.724,14.246.0011,1.26207,1.02393,2.2849,2.286,2.286M44.76147,43.673l3.206-1-2.964-1.583c-.6897-.3686-1.32145-.83661-1.875-1.389-3.08284-3.0812-3.08417-8.07813-.00297-11.16097,3.0812-3.08284,8.07813-3.08417,11.16097-.00297,3.08284,3.0812,3.08417,8.07814.00297,11.16097-.00099.00099-.00198.00198-.00297.00297-.55203.55186-1.18249,1.01923-1.871,1.387l-2.968,1.583,3.21,1c2.02441.64039,3.86608,1.75616,5.371,3.254,2.34599,2.33353,3.70964,5.47662,3.811,8.784l-26.283-.043c.13425-3.29352,1.5063-6.4151,3.842-8.741,1.50166-1.49707,3.34039-2.61225,5.362-3.252\"\/><path id=\"uuid-39afd3a1-a73f-486a-b1d9-edfe85a73384\" class=\"uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7\" d=\"M95.37651,44.931c-1.18803-1.18905-2.55618-2.18326-4.054-2.946.107-.1.213-.2.318-.3,4.17914-4.18511,4.1743-10.96567-.0108-15.14481-2.00695-2.00409-4.72696-3.13018-7.5632-3.13119-5.9108.00606-10.70094,4.7962-10.707,10.707-.00886,2.84202,1.12177,5.56901,3.139,7.571.1.1.209.2.316.3-5.35894,2.72657-8.73196,8.23231-8.727,14.245-.0011,1.26363,1.02237,2.28889,2.286,2.29h27.403c1.26207-.0011,2.2849-1.02393,2.286-2.286.00801-4.24058-1.67826-8.30866-4.684-11.3M80.12151,43.673l3.2-1-2.954-1.583c-.68984-.37015-1.32213-.83872-1.877-1.391-3.07312-3.07841-3.06883-8.06522.00959-11.13834,3.07841-3.07312,8.06522-3.06883,11.13834.00959,3.07312,3.07841,3.06883,8.06522-.00959,11.13834-.54679.54585-1.17092,1.00827-1.85234,1.37242l-2.964,1.587,3.206,1c2.02468.6385,3.86612,1.75454,5.369,3.254,2.34855,2.33291,3.7123,5.47813,3.81,8.787l-26.279-.038c.2363-5.53597,3.9144-10.3311,9.2-11.994\"\/><path id=\"uuid-0a941c88-c9d2-46b7-9228-4571ed203600\" class=\"uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7\" d=\"M43.17448,80.05402c.109-.1.213-.2.318-.3,4.18262-4.18163,4.18344-10.96219.00181-15.14481-4.18162-4.18262-10.96219-4.18344-15.14481-.00181-4.18263,4.18163-4.18344,10.96219-.00181,15.14481.0006.0006.00121.00121.00181.00181.1.1.209.2.316.3-5.3625,2.72578-8.73654,8.2355-8.727,14.251.0011,1.26207,1.02393,2.2849,2.286,2.286h27.4c1.26174-.0011,2.284-1.02426,2.284-2.286-.00047-6.01543-3.37632-11.52181-8.737-14.251M31.97147,81.73903l3.2-1-2.956-1.581c-.69083-.37021-1.3233-.84027-1.877-1.395-3.06772-3.0799-3.05786-8.06353.02204-11.13125s8.06353-3.05786,11.13125.02204,3.05786,8.06353-.02204,11.13125c-.54478.54263-1.16613,1.0025-1.84425,1.36496l-2.968,1.583,3.21,1c2.02566.63914,3.86782,1.75624,5.371,3.257,2.34665,2.33235,3.71078,5.47498,3.812,8.782l-26.281-.037c.13489-3.29297,1.50603-6.41411,3.84-8.741,1.50132-1.49795,3.34012-2.61385,5.362-3.254\"\/><\/g><\/g><\/g><\/svg>            <h6>Customer loyalty<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/nz\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\" title=\"https:\/\/212f.com\/nz\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-8aed759d-cb61-48f8-967b-d4a63701d420\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" viewBox=\"0 0 120 120\"><defs><style>.uuid-011a5fc2-1bde-401e-9692-8c46d7369d11{fill:#d2242a;}<\/style><\/defs><path id=\"uuid-46ed6511-2060-4295-9d19-ec7309f0d510\" class=\"uuid-011a5fc2-1bde-401e-9692-8c46d7369d11\" d=\"M96.11,32.45201l-.043-.047c-.90945-.91545-2.1476-1.42864-3.438-1.425h-42.538c-2.6877.00275-4.86614,2.1803-4.87,4.868v2.444h-17.851c-2.68793.00276-4.86624,2.18107-4.869,4.869v29.954c-.00169,1.27181.49727,2.49318,1.389,3.4l.042.044c.84825.85529,1.98584,1.3622,3.189,1.421l-1.787,9.65c-.11923.6362.29985,1.2486.93605,1.36783.02122.00398.04254.00737.06395.01017.05332.00769.10713.01136.161.011.25513-.00035.50312-.0843.706-.239l14.231-10.8h28.48c2.68734-.0055,4.8645-2.18266,4.87-4.87v-2.44h3.789l14.23,10.8c.52118.39034,1.2601.28428,1.65044-.2369.08805-.11757.15336-.25055.19256-.3921h.121l-1.88701-10.177c2.58926-.13402,4.62061-2.27128,4.623-4.864v-29.952c.00234-1.27194-.49672-2.49354-1.389-3.4M92.629,68.31601h-1.164c-.07124.00003-.14227.0074-.212.022-.63837.11749-1.06142.72925-.946,1.368l1.494,8.057-12.04-9.134c-.21722-.20217-.50325-.31408-.8-.313h-4.183v-8.836h12.965c.65059-.0006,1.17751-.52849,1.17692-1.17908-.0006-.64975-.52718-1.17632-1.17692-1.17692h-12.965v-5.755h10.461c.65087,0,1.1785-.52763,1.1785-1.1785s-.52763-1.1785-1.1785-1.1785h-10.461v-5.275h12.971c.65059.00012,1.1781-.52718,1.17822-1.17778.00013-.65059-.52718-1.1781-1.17777-1.17822h-13.31045l-.507-.951-.362-.469-.352.265.177-.194.15-.074-.035-.052.006-.006-.171-.183c-.90991-.91416-2.14718-1.42715-3.437-1.425h-22.33v-2.444c.00385-1.38613,1.12687-2.5087,2.513-2.512h42.538c.63292-.00176,1.24294.2366,1.707.667l.069.069c.47224.47024.73719,1.10956.736,1.776v29.952c-.00165,1.3877-1.12531,2.5127-2.513,2.516M29.688,77.01601c.05714-.30462-.01022-.61943-.187-.874-.12952-.19077-.31403-.33761-.529-.421v-.094h-1.6c-.66506.00364-1.3035-.26097-1.771-.734l-.078-.075c-.42693-.46305-.66335-1.07018-.662-1.7v-29.957c.00383-1.38474,1.12427-2.50696,2.509-2.513h42.538c1.38568-.00055,2.50945,1.12232,2.51,2.508,0,.00167,0,.00333,0,.005v29.954c-.00055,1.38649-1.12351,2.51079-2.51,2.513h-28.871c-.28239-.00126-.55564.10001-.769.285l-12.072,9.161,1.492-8.058ZM32.037,50.79007h29.336c.64977.01894,1.19186-.49244,1.2108-1.14221s-.49244-1.19185-1.14221-1.21079c-.02286-.00067-.04573-.00067-.06859,0h-29.336c-.64976-.01894-1.19185.49244-1.2108,1.14221-.01894.64976.49244,1.19185,1.14221,1.21079.02286.00067.04573.00067.06859,0M32.035,58.428h33.205c.64977-.01894,1.16114-.56103,1.1422-1.2108-.01816-.62314-.51906-1.12404-1.1422-1.1422h-33.205c-.64976.01894-1.16115.56103-1.14221,1.2108.01816.62314.51906,1.12404,1.14221,1.1422M54.587,65.35604c-.00055-.64981-.52719-1.17645-1.177-1.177h-21.378c-.64976-.01894-1.19185.49244-1.2108,1.1422-.01894.64977.49244,1.19186,1.14221,1.2108.02286.00067.04573.00067.06859,0h21.38c.64864-.00165,1.1739-.52736,1.175-1.176\"\/><\/svg>            <h6>Targeted communications<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/nz\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\" title=\"https:\/\/212f.com\/nz\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-6c3d3316-a25a-45c5-a69b-1249bb2e709a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" viewBox=\"0 0 120 120\"><defs><style>.uuid-199a17ff-05ba-4db0-a961-c979d0445896{fill:none;}.uuid-faaf6b08-650e-4363-92f9-16fac07f3435{fill:#d2232a;}<\/style><\/defs><rect id=\"uuid-80896c3b-2a13-4f97-8d24-5e94530cd6ce\" class=\"uuid-199a17ff-05ba-4db0-a961-c979d0445896\" width=\"120\" height=\"120\"\/><path id=\"uuid-c9c8d987-950e-4f4e-898c-0a5aede320f7\" class=\"uuid-faaf6b08-650e-4363-92f9-16fac07f3435\" d=\"M60,27.45898c-17.9719,0-32.541,14.5691-32.541,32.541s14.5691,32.541,32.541,32.541,32.541-14.5691,32.541-32.541h0c-.02039-17.96344-14.57756-32.52061-32.541-32.541M60,89.58099c-16.33714,0-29.581-13.24387-29.581-29.581s13.24386-29.581,29.581-29.581,29.581,13.24386,29.581,29.581c-.01818,16.3296-13.2514,29.56282-29.581,29.581\"\/><path id=\"uuid-9c76fedd-b799-471c-84d2-3664cd3b5ecb\" class=\"uuid-faaf6b08-650e-4363-92f9-16fac07f3435\" d=\"M47.419,71.78701c8.06217,3.34291,17.12728,3.31806,25.171-.069.75634-.30993,1.11823-1.17432.8083-1.93066s-1.17432-1.11823-1.93066-.80829c-.01026.0042-.02047.00852-.03063.01295-7.31191,3.07753-15.55152,3.09986-22.88.062-.7547-.31425-1.62125.0428-1.9355.7975-.31425.7547.0428,1.62125.7975,1.9355\"\/><ellipse id=\"uuid-e3ad05fb-a37a-4084-a3c8-5d3f88a80027\" class=\"uuid-faaf6b08-650e-4363-92f9-16fac07f3435\" cx=\"49.459\" cy=\"52.45898\" rx=\"3\" ry=\"4\"\/><ellipse id=\"uuid-3fcbd2fc-e3cf-4f0e-9d6b-785abc7101fa\" class=\"uuid-faaf6b08-650e-4363-92f9-16fac07f3435\" cx=\"70.459\" cy=\"52.45898\" rx=\"3\" ry=\"4\"\/><\/svg>            <h6>Behavioural change<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/mloxfzptjfav.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/10\/Untitled-design-61.png); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey  image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge: A Program Full of Points, Empty of Action<\/h2><p>Every trade loyalty program faces this critical behavioral roadblock at some stage. Members join, earn, and accumulate points, but then momentum stalls. In this particular wholesale program, more than a third of the customer base fell into this exact trap: quietly saving points, never redeeming, and slowly losing interest.<\/p>\n<p>In B2B loyalty, a passive base is a significant financial liability. Unredeemed points sit heavily on the corporate balance sheet, while stagnant members represent prime targets for competitors to poach. The real challenge was driving consistent, meaningful customer activity. 212F was tasked with turning passive point collectors into active participants who redeem, return, and purchase again.<\/p>\n\n\t\t\t\t\t\t\t\t\t<div class=\"row\"><a class=\"button button-default-color bubble-button\" href=\"https:\/\/212f.com\/nz\/b2b-solutions\/b2b-loyalty-programs\/\"\n\t\t\t\t\t>Discover our loyalty solutions<\/a><\/div>\n\t\t\t\t\n\t\t\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img data-opt-id=883765410  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mloxfzptjfav.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/10\/Untitled-design-61.png\" alt=\"b2b loyalty segmentation\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-fc9058fc-365e-45cd-adc7-867af7d082a6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-9f1e07cd-c5a2-4ba5-aaaf-162796da89a9{fill:none;}.uuid-834a7bb8-5309-4734-87a5-9cba550416f2{clip-path:url(#uuid-f0aac0c6-741f-4caf-8c02-4ff3147bf535);}.uuid-4aec7637-cb00-456b-8ee5-6666d4633566{fill:#d2232a;}<\/style><clipPath id=\"uuid-f0aac0c6-741f-4caf-8c02-4ff3147bf535\"><rect class=\"uuid-9f1e07cd-c5a2-4ba5-aaaf-162796da89a9\" x=\"35.76199\" y=\"23.81201\" width=\"48.47601\" height=\"72.37598\"\/><\/clipPath><\/defs><rect id=\"uuid-3f1ca36e-3088-42bd-8092-e34bac2a7b21\" class=\"uuid-9f1e07cd-c5a2-4ba5-aaaf-162796da89a9\" width=\"120\" height=\"120\"\/><g class=\"uuid-834a7bb8-5309-4734-87a5-9cba550416f2\"><g id=\"uuid-531b6394-ca56-4836-9323-81c023de5cd1\"><path id=\"uuid-868efe6a-0193-4398-9a86-50faa0724fec\" class=\"uuid-4aec7637-cb00-456b-8ee5-6666d4633566\" d=\"M83.70599,51.19201h0c-.36327-.76153-.89053-1.43326-1.544-1.967l-14.993-12.387v-4.3l5.566-6.246c.56279-.57822.55028-1.50319-.02794-2.06598-.27104-.26381-.63383-.41222-1.01206-.41402h-23.999v.139c-.13297.06061-.25629.14047-.366.237-.59473.53791-.64343,1.45514-.109,2.053l5.613,6.289v4.309l-14.994,12.386c-1.33362,1.07295-2.09987,2.69948-2.078,4.411v36.83c-.00808,1.42719.53043,2.80334,1.505,3.846l.282.368h.077c1.04867.96948,2.42486,1.50703,3.853,1.505h37.037c1.51649-.0024,2.97066-.60369,4.046-1.673,1.07775-1.06813,1.6825-2.52362,1.679-4.041v-36.835c.00434-.84385-.17729-1.6783-.532-2.444M55.05299,38.78401h9.9l15.353,12.691c.32072.25818.58056.58392.761.954.17165.37936.25834.79164.254,1.208v36.829c-.00588.7597-.31516,1.48553-.859,2.016-.52175.5065-1.22084.78894-1.948.787h-37.034c-.74225.00307-1.45447-.29285-1.976-.821l-.071-.068c-.48545-.51907-.75536-1.2033-.755-1.914v-36.83c-.01869-.84104.35817-1.64215,1.018-2.164l15.357-12.688ZM64.24799,35.86501h-8.5v-2.159h8.5v2.159ZM64.81699,30.79101h-9.637l-3.625-4.062h16.886l-3.624,4.062Z\"\/><path id=\"uuid-e7b1d8a3-3a6d-46f0-b435-0f635d6500c8\" class=\"uuid-4aec7637-cb00-456b-8ee5-6666d4633566\" d=\"M52.77199,77.60402c-.80551,0-1.4585.65299-1.4585,1.4585s.65299,1.4585,1.4585,1.4585h5.769v3.212c0,.80551.65299,1.4585,1.4585,1.4585s1.4585-.65299,1.4585-1.4585v-3.215h3.637c1.98042-.00549,3.58451-1.60958,3.59-3.59v-5.827c-.00549-1.98042-1.60958-3.58451-3.59-3.59h-3.637v-7.17h4.64c.80606,0,1.4595-.65344,1.4595-1.4595s-.65344-1.4595-1.4595-1.4595h-4.64v-3.204c0-.80551-.65299-1.4585-1.4585-1.4585s-1.4585.65299-1.4585,1.4585v3.2h-3.639c-.86403-.0018-1.69925.3106-2.35.879l-.088.079c-.034.03-.066.062-.1.094l-.426.432.034.034c-.43158.60816-.66169,1.33628-.658,2.082v5.827c.00549,1.97964,1.60836,3.58341,3.588,3.59h3.639v7.172l-5.769-.003ZM58.54099,60.34202v7.17h-3.639c-.17745.00113-.34817-.06788-.475-.192-.12635-.12681-.19812-.29799-.2-.477v-5.825c.00094-.15055.05038-.29678.141-.417l.06-.06c.12386-.12648.29298-.19845.47-.2l3.643.001ZM61.45798,77.60402v-7.172h3.637c.17784-.00011.34854.06997.475.195.12569.12644.1974.29673.2.475v5.829c-.00208.17838-.07386.34886-.2.475l-.056.056c-.12042.09336-.26863.1437-.421.143l-3.635-.001Z\"\/><\/g><\/g><\/svg>\n\n            <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Reduce Balance Sheet Liability<\/h5>                <p>Encourage dormant &#8220;Savers&#8221; to redeem their accrued points, lowering financial exposure.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-a96f98f3-b894-4649-9c62-4483f8ed3bf1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-9dacf1ae-7d3c-49df-a59c-3efc0b4ba6dd{clip-path:url(#uuid-4aad9ee0-d1ea-4a4a-a6fb-a0771217821c);}.uuid-d8401e69-48a7-4df9-ae4e-9795bd1db357{fill:none;}.uuid-80173dd3-fcbd-4c5e-9909-b66a17a1d37f{fill:#d2232a;}<\/style><clipPath id=\"uuid-4aad9ee0-d1ea-4a4a-a6fb-a0771217821c\"><rect class=\"uuid-d8401e69-48a7-4df9-ae4e-9795bd1db357\" x=\"27.60303\" y=\"27.604\" width=\"64.79395\" height=\"64.79199\"\/><\/clipPath><\/defs><rect id=\"uuid-d7c42e6c-29b2-45bf-a7d0-24c5af740d86\" class=\"uuid-d8401e69-48a7-4df9-ae4e-9795bd1db357\" width=\"120\" height=\"120\"\/><g id=\"uuid-7e6503d3-4ff7-4184-9bee-02fa0e82ad4f\"><g class=\"uuid-9dacf1ae-7d3c-49df-a59c-3efc0b4ba6dd\"><g id=\"uuid-cd308f87-1dd5-4b0e-abec-6e4d9a5294d6\"><path id=\"uuid-99caea00-69a6-410b-8095-3b598d57982a\" class=\"uuid-80173dd3-fcbd-4c5e-9909-b66a17a1d37f\" d=\"M65.65305,58.53098h-4.184v-10.528h6.8c.81048-.02116,1.45034-.69534,1.42918-1.50582-.02039-.78071-.64847-1.40879-1.42918-1.42918h-6.8v-4.758c.02116-.81048-.6187-1.48466-1.42918-1.50582-.81048-.02116-1.48466.6187-1.50582,1.42918-.00067.02554-.00067.0511,0,.07664v4.758h-4.18c-3.01319.0055-5.4545,2.44681-5.46,5.46v5.481c.00715,3.01202,2.44798,5.4515,5.46,5.457h4.18v10.525h-8.176c-.81186.00081-1.46935.6596-1.46854,1.47146.00081.81071.65782,1.46773,1.46854,1.46854h8.175v4.761c.02116.81048.69534,1.45034,1.50582,1.42918.78071-.02039,1.40879-.64846,1.42918-1.42918v-4.761h4.185c3.01488-.00331,5.4578-2.44712,5.46-5.462v-5.474c-.00604-3.01362-2.44639-5.45575-5.46-5.464M58.53305,58.53098h-4.18c-1.39332-.00164-2.5235-1.12869-2.529-2.522v-5.481c.01091-1.39137,1.13761-2.51584,2.529-2.524h4.18v10.527ZM68.17805,69.46898c.00111,1.39176-1.12624,2.5209-2.518,2.522-.002,0-.004,0-.006,0h-4.185v-10.525h4.185c.61961.00133,1.21739.22893,1.681.64l.1.1c.475.47232.74113,1.11514.739,1.785l.004,5.478Z\"\/><path id=\"uuid-41e7dc9c-63a8-4d4d-81a3-fa4fc94eea41\" class=\"uuid-80173dd3-fcbd-4c5e-9909-b66a17a1d37f\" d=\"M82.90903,37.09403c-12.65534-12.65063-33.16989-12.64682-45.82052.00853-6.07222,6.07448-9.48401,14.31146-9.48548,22.90048.00828,17.8893,14.5107,32.38814,32.4,32.392,17.89071-.00002,32.39398-14.50333,32.39396-32.39404,0-8.5914-3.41293-16.83091-9.48796-22.90596M80.83303,80.83003c-11.50492,11.50575-30.15875,11.50642-41.6645.0015-11.50575-11.50492-11.50642-30.15875-.0015-41.6645h0c11.50492-11.50575,30.15875-11.50642,41.6645-.0015,11.50574,11.50492,11.50642,30.15875.0015,41.6645\"\/><path id=\"uuid-aec7f715-0ee9-440c-a74c-86894078ca69\" class=\"uuid-80173dd3-fcbd-4c5e-9909-b66a17a1d37f\" d=\"M83.12805,50.43399c-2.54091-6.14257-7.41999-11.02273-13.562-13.565-9.35011-3.87121-20.11165-1.72625-27.263,5.434-9.77247,9.77561-9.76992,25.62247.00569,35.39493,9.77561,9.77247,25.62247,9.76992,35.39494-.00569,2.32387-2.32462,4.16708-5.08423,5.42437-8.12125,2.53144-6.12786,2.53144-13.00914,0-19.137M80.41905,68.44899c-2.24866,5.41537-6.55182,9.71889-11.967,11.968-11.27682,4.65695-24.19492-.69651-28.872-11.965-4.65403-11.27738.71525-24.19234,11.99263-28.84637,11.27738-4.65403,24.19234.71525,28.84637,11.99263,2.22733,5.39715,2.22733,11.45659,0,16.85374\"\/><\/g><\/g><\/g><\/svg>\n\n            <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Accelerate High-Value Transactions<\/h5>                <p>Secure top spenders and increase purchase frequency by reinforcing repeatable, loyal purchasing behaviour.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-67811da2-32f5-4978-a171-c017d1a4cdff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-6704165f-787f-45e2-94c3-fc19b7fd77e4{fill:none;}.uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7{fill:#d2232a;}.uuid-0875a3e4-7069-4e81-a38e-c013588204ee{clip-path:url(#uuid-119f36be-b8a5-4d10-bcce-87ea0268f1d5);}<\/style><clipPath id=\"uuid-119f36be-b8a5-4d10-bcce-87ea0268f1d5\"><rect class=\"uuid-6704165f-787f-45e2-94c3-fc19b7fd77e4\" x=\"19.93848\" y=\"23.409\" width=\"80.12305\" height=\"73.18201\"\/><\/clipPath><\/defs><rect id=\"uuid-4fa4bc89-3729-47ae-9d31-badc56cdc046\" class=\"uuid-6704165f-787f-45e2-94c3-fc19b7fd77e4\" width=\"120\" height=\"120\"\/><g id=\"uuid-fc0b908d-7287-40cd-b978-1fee69a82fe5\"><g class=\"uuid-0875a3e4-7069-4e81-a38e-c013588204ee\"><g id=\"uuid-c359a7cf-141d-457f-8396-f8aff40caba8\"><path id=\"uuid-0aef959b-2871-426a-98d1-ffe1706e9160\" class=\"uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7\" d=\"M76.77951,79.843c.10667-.09867.21133-.19867.314-.3l.411-.423v-.014c3.94134-4.40978,3.56159-11.1797-.84819-15.12104-4.40978-3.94134-11.1797-3.56159-15.12104.84819-3.78716,4.23728-3.6049,10.69493.41523,14.71185.1.1.209.2.316.3-5.35731,2.72833-8.72965,8.23296-8.727,14.245.00166,1.26262,1.02538,2.28545,2.288,2.286h27.4c1.26174-.0011,2.284-1.02426,2.284-2.286.00185-6.01448-3.37289-11.52079-8.733-14.249M65.57851,81.526l3.2-1-2.958-1.583c-.69009-.36988-1.32299-.83773-1.879-1.389-3.08628-3.08009-3.0913-8.07893-.01121-11.16521,3.08009-3.08628,8.07893-3.0913,11.16521-.01121,3.08628,3.08009,3.0913,8.07893.01121,11.16521-.00373.00374-.00747.00748-.01121.01121l-.1.1c-.52608.50833-1.12047.94083-1.766,1.285l-2.968,1.583,3.21,1c2.02486.63939,3.86675,1.75529,5.371,3.254,2.34687,2.33138,3.71108,5.4735,3.812,8.78l-26.281-.036c.13489-3.29297,1.50603-6.41411,3.84-8.741,1.50177-1.49793,3.34137-2.61321,5.364-3.252\"\/><path id=\"uuid-0d01857d-8306-4e05-b137-220fdb7685de\" class=\"uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7\" d=\"M35.01346,58.522h27.4c1.26174-.0011,2.284-1.02426,2.284-2.286.00109-6.01536-3.37534-11.5219-8.737-14.249.109-.1.213-.2.316-.3,4.17941-4.1778,4.18072-10.95267.00292-15.13208-.00097-.00097-.00194-.00194-.00292-.00292-4.18267-4.1808-10.9626-4.17928-15.1434.0034-2.00553,2.00643-3.13291,4.72671-3.1346,7.5636-.00749,2.84135,1.12212,5.5676,3.137,7.571.1.1.209.2.316.3-5.35729,2.72844-8.72875,8.23394-8.724,14.246.0011,1.26207,1.02393,2.2849,2.286,2.286M44.76147,43.673l3.206-1-2.964-1.583c-.6897-.3686-1.32145-.83661-1.875-1.389-3.08284-3.0812-3.08417-8.07813-.00297-11.16097,3.0812-3.08284,8.07813-3.08417,11.16097-.00297,3.08284,3.0812,3.08417,8.07814.00297,11.16097-.00099.00099-.00198.00198-.00297.00297-.55203.55186-1.18249,1.01923-1.871,1.387l-2.968,1.583,3.21,1c2.02441.64039,3.86608,1.75616,5.371,3.254,2.34599,2.33353,3.70964,5.47662,3.811,8.784l-26.283-.043c.13425-3.29352,1.5063-6.4151,3.842-8.741,1.50166-1.49707,3.34039-2.61225,5.362-3.252\"\/><path id=\"uuid-39afd3a1-a73f-486a-b1d9-edfe85a73384\" class=\"uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7\" d=\"M95.37651,44.931c-1.18803-1.18905-2.55618-2.18326-4.054-2.946.107-.1.213-.2.318-.3,4.17914-4.18511,4.1743-10.96567-.0108-15.14481-2.00695-2.00409-4.72696-3.13018-7.5632-3.13119-5.9108.00606-10.70094,4.7962-10.707,10.707-.00886,2.84202,1.12177,5.56901,3.139,7.571.1.1.209.2.316.3-5.35894,2.72657-8.73196,8.23231-8.727,14.245-.0011,1.26363,1.02237,2.28889,2.286,2.29h27.403c1.26207-.0011,2.2849-1.02393,2.286-2.286.00801-4.24058-1.67826-8.30866-4.684-11.3M80.12151,43.673l3.2-1-2.954-1.583c-.68984-.37015-1.32213-.83872-1.877-1.391-3.07312-3.07841-3.06883-8.06522.00959-11.13834,3.07841-3.07312,8.06522-3.06883,11.13834.00959,3.07312,3.07841,3.06883,8.06522-.00959,11.13834-.54679.54585-1.17092,1.00827-1.85234,1.37242l-2.964,1.587,3.206,1c2.02468.6385,3.86612,1.75454,5.369,3.254,2.34855,2.33291,3.7123,5.47813,3.81,8.787l-26.279-.038c.2363-5.53597,3.9144-10.3311,9.2-11.994\"\/><path id=\"uuid-0a941c88-c9d2-46b7-9228-4571ed203600\" class=\"uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7\" d=\"M43.17448,80.05402c.109-.1.213-.2.318-.3,4.18262-4.18163,4.18344-10.96219.00181-15.14481-4.18162-4.18262-10.96219-4.18344-15.14481-.00181-4.18263,4.18163-4.18344,10.96219-.00181,15.14481.0006.0006.00121.00121.00181.00181.1.1.209.2.316.3-5.3625,2.72578-8.73654,8.2355-8.727,14.251.0011,1.26207,1.02393,2.2849,2.286,2.286h27.4c1.26174-.0011,2.284-1.02426,2.284-2.286-.00047-6.01543-3.37632-11.52181-8.737-14.251M31.97147,81.73903l3.2-1-2.956-1.581c-.69083-.37021-1.3233-.84027-1.877-1.395-3.06772-3.0799-3.05786-8.06353.02204-11.13125s8.06353-3.05786,11.13125.02204,3.05786,8.06353-.02204,11.13125c-.54478.54263-1.16613,1.0025-1.84425,1.36496l-2.968,1.583,3.21,1c2.02566.63914,3.86782,1.75624,5.371,3.257,2.34665,2.33235,3.71078,5.47498,3.812,8.782l-26.281-.037c.13489-3.29297,1.50603-6.41411,3.84-8.741,1.50132-1.49795,3.34012-2.61385,5.362-3.254\"\/><\/g><\/g><\/g><\/svg>\n\n            <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Personalise the Customer Lifecycle<\/h5>                <p>End generic &#8220;one-to-many&#8221; marketing broadcasts and deploy data-backed, segmented messaging tailored to individual behavior.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/nz\/contact\/\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/mloxfzptjfav.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution: B2B Loyalty Segmentation and Targeted Communications\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p>Instead of continuing with one-size-fits-all broadcasts, the program deployed advanced B2B loyalty segmentation the <a href=\"https:\/\/212f.com\/nz\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\"><strong>Engagement Loyalty Model (ELM)<\/strong><\/a>. This model dynamically scored and classified every participant based on two critical factors: their current engagement velocity and their readiness to redeem points.<\/p>\n<p>Based on these scores, customers were placed into distinct behavioural categories, each receiving a dedicated, highly personalised messaging stream with an immediate call-to-action:<\/p>\n<ul>\n<li><strong>Dormant Savers:\u00a0<\/strong>With segment characteristics including high point balances, zero redemption activity and low recent transaction frequency, the communication strategy for this cohort consisted of targeted encouragement to take action, including curated reward recommendations, goal-setting tools and urgent reasons to redeem now rather than saving points indefinitely.<\/li>\n<li><strong>High-Value Spenders:\u00a0<\/strong>This cohort is made up of consistent spenders and active earners, with high brand value. The strategy to engage this segment included exclusive recognition, VIP treatment, early-access to reward catalogue releases, and personalised thank-you messaging to reinforce existing growth-driving behaviour.<\/li>\n<li><strong>Regular Earners:\u00a0<\/strong>This group demonstrated moderate, steady purchasing habits alongside moderate point balances. To engage the cohort, we offered milestone-based rewards messaging and tailored offers, nudging them toward higher spending tiers.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div\n        class=\"single-card-block col-12 no-padding section-margin row\n    \">\n\n\n                \n    <div class=\"col-12 reward-multi no-padding\">\n    <a class=\"col-12 row no-padding\" href=\"https:\/\/212f.com\/nz\/loyalty-sales-incentive-guides\/b2b-program-engagement-guide\/\">\n<div class=\"col-12 no-padding image-wrapper\">\n<div class=\"reward-image\" style=\"background-image: url(https:\/\/mloxfzptjfav.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/07\/Program-Engagement-Banner.jpg)\"><\/div>\n<\/div>\n<div class=\"reward-excerpt col-12 no-padding\">\n<h3 class=\"flex-middle row\">B2B Program Engagement Guide\n<\/h3>\nClose the &#8216;Engagement Gap&#8217; and drive ROI. Our guide provides a proven framework to turn your B2B program into an ecosystem that delivers measurable results.<\/div>\n<\/a>\n<\/div>\n\n\n        \n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">The Outcome: A Program That Moved<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The shift from broadcast messaging to targeted segmentation did not just improve cosmetic marketing metrics; it structurally transformed the customer base within a single quarter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With a <strong>20% lift in points earned<\/strong> and a <strong>29% lift in points redeemed<\/strong>, the <strong>top spenders segment grew by 32%<\/strong>, representing actual transaction growth and incremental market share.<\/li>\n\n\n\n<li>The <strong>regular earners cohort grew by 21%<\/strong>, with a behavioural and commercial impact demonstrating solidified consistent B2B purchasing habits, converting erratic buyers into highly reliable, repeat trade customers.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>combined core group saw a 54% total volume growth<\/strong>, with a major volume lift among the program\u2019s two most commercial valuable customer segments.<\/li>\n\n\n\n<li>The <strong>dormant savers customer segment found a 20% reactivation<\/strong>, with 1 in 5 stagnant members moving from passive points accumulation to active redemptions or earnings, which allowed the program to successfully mitigate balance sheet risks while restoring brand affinity.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By addressing different customers with distinct, highly personalised targeted communications, the program successfully drove both high-tier growth and low-tier reactivation simultaneously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B loyalty programs do not fail because trade members do not care. They fail because the program never gives them an individualized, compelling reason to engage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The success of the Engagement Loyalty Model (ELM) proves that when you deploy strategic B2B loyalty segmentation to understand exactly where a member sits in their lifecycle and speak to them as an individual, dormant customers wake up, high-value members spend more, and the entire program transforms into a powerful, self-funding engine of business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If a third of your trade base is currently saving points and not moving forward, the solution is not to send more emails. It is to use smarter segmentation.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row flex-center\"> <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' ><div id='gf_3' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Get in touch.<\/h2>\n                            <p class='gform_description'><b>Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?<\/b>\r\n<br>\r\n<br>\r\nNo question is too big or too small. We\u2019d love to help you, whether that\u2019s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we&#8217;ll be in touch soon.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_3' id='gform_3'  action='\/nz\/wp-json\/wp\/v2\/case-study\/3160#gf_3' data-formid='3' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_758befbaf0db4f55f79edb12dec25966\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_758befbaf0db4f55f79edb12dec25966\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below validation_below' data-column-layout='fill'><div id=\"field_3_20\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"><label id='gfield_label_3_20' class='gfield_label gform-field-label' for='input_3_20'><span class='gform-field-label__text'>Comments<\/span><\/label><div class='ginput_container'><input name='input_20' id='input_3_20' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_3_20'>This field is for validation purposes and should be left unchanged.<\/div><\/div><fieldset id=\"field_3_3\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\" data-group-id=\"e2a291df\" data-field-span=\"12\"><legend id='gfield_label_3_3' class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Name<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_3_3'>\n                            \n                            <span id='input_3_3_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_3.3' id='input_3_3_3' value=''   aria-required='true'   placeholder='First Name *'  aria-labelledby=\"input_3_3_3_label gfield_label_3_3\"\/>\n                                                    <label for='input_3_3_3' id='input_3_3_3_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_3_3_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_3.6' id='input_3_3_6' value=''   aria-required='true'   placeholder='Last Name *'  \/>\n                                                    <label for='input_3_3_6' id='input_3_3_6_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_3_14\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\" data-group-id=\"65bc8d2d\" data-field-span=\"12\"><label id='gfield_label_3_14' class='gfield_label gform-field-label' for='input_3_14'><span class='gform-field-label__text'>Company<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_14' id='input_3_14' type='text' value='' class='medium'    placeholder='Company' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_11\" class=\"gfield gfield--type-select gfield--input-type-select gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\" data-group-id=\"ef1db67c\" data-field-span=\"12\"><label id='gfield_label_3_11' class='gfield_label gform-field-label' for='input_3_11'><span class='gform-field-label__text'>Industry<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_11' id='input_3_11' class='medium gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Please select industry *<\/option><option value='427' >Agriculture<\/option><option value='428' >Automotive<\/option><option value='429' >Construction<\/option><option value='430' >Distribution<\/option><option value='431' >Energy<\/option><option value='432' >Entertainment<\/option><option value='433' >Finance<\/option><option value='434' >Food Distribution<\/option><option value='435' >Hospitality<\/option><option value='436' >Insurance<\/option><option value='437' >IT<\/option><option value='438' >Manufacturer<\/option><option value='439' >Other<\/option><option value='440' >Retail<\/option><option value='441' >Telecommunications<\/option><option value='442' >Trade<\/option><option value='443' >Utilities<\/option><option value='565' >Animal Health<\/option><\/select><\/div><\/div><div id=\"field_3_15\" class=\"gfield gfield--type-email gfield--input-type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\" data-group-id=\"76e16478\" data-field-span=\"12\"><label id='gfield_label_3_15' class='gfield_label gform-field-label' for='input_3_15'><span class='gform-field-label__text'>Email<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_15' id='input_3_15' type='email' value='' class='medium'   placeholder='Email *' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-text gfield--input-type-text gfield gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\" data-group-id=\"83ce6870\" data-field-span=\"12\"><label id='gfield_label_3_6' class='gfield_label gform-field-label' for='input_3_6'><span class='gform-field-label__text'>Phone<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_3_6' type='text' value='' class='medium'    placeholder='Phone *' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_3_10\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible gfield--choice-align-vertical\" data-group-id=\"7568129d\" data-field-span=\"12\"><legend id='gfield_label_3_10' class='gfield_label gform-field-label' ><span class='gform-field-label__text'>Where are you based?<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_3_10'>\n\t\t\t<div class='gchoice gchoice_3_10_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_10' type='radio' value='296' checked='checked' id='choice_3_10_0' onchange='gformToggleRadioOther( this )'  aria-labelledby=\"label_3_10_0 gfield_label_3_10\"   \/>\n\t\t\t\t\t<label for='choice_3_10_0' id='label_3_10_0' class='gform-field-label gform-field-label--type-inline'>Australia<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_3_10_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_10' type='radio' value='297'  id='choice_3_10_1' onchange='gformToggleRadioOther( this )'     \/>\n\t\t\t\t\t<label for='choice_3_10_1' id='label_3_10_1' class='gform-field-label gform-field-label--type-inline'>New Zealand<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_3_8\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\" data-group-id=\"7aac561f\" data-field-span=\"12\"><label id='gfield_label_3_8' class='gfield_label gform-field-label' for='input_3_8'><span class='gform-field-label__text'>Message<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_8' id='input_3_8' class='textarea medium'    placeholder='Message' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_3_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\" data-group-id=\"603f3afc\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_12' id='input_3_12' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Website Form Query' \/><\/div><\/div><div id=\"field_3_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\" data-group-id=\"643ad9b2\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_13' id='input_3_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='from website' \/><\/div><\/div><div id=\"field_3_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\" data-group-id=\"61de6ccc\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_16' id='input_3_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='557' \/><\/div><\/div><div id=\"field_3_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\" data-group-id=\"e1759b6b\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_17' id='input_3_17' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='447' \/><\/div><\/div><div id=\"field_3_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\" data-group-id=\"ee62e71a\" data-field-span=\"12\"><div class='ginput_container ginput_container_text'><input name='input_18' id='input_3_18' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='212f lead | ' \/><\/div><\/div><div id=\"field_3_19\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\" data-group-id=\"d83b18fc\" data-field-span=\"12\">This site is protected by reCAPTCHA and the Google <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\" rel=\"noopener\">Terms of Service<\/a> apply.<\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button class='button gform_button' id='gform_submit_button_3'><span>Submit<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=3&amp;title=1&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme&amp;styles=[]&amp;hash=0d3fc3c47f5b456563c5baf7096c3060' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_3' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_3' id='gform_theme_3' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_3' id='gform_style_settings_3' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_3' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='3' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='5B7mz1PjnLTniNOIdKaG0mwj3YzLnTqMOenEIBAuD2V0AIsAICM2KF17iLgj\/iHXUG7n7LFdywLh5RM5jTDFFBKHO8qTh2Sya7QTTrIOLhLLN3o=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_3' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_3' id='gform_target_page_number_3' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_3' id='gform_source_page_number_3' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <input type=\"hidden\" id=\"ct_checkjs_819f46e52c25763a55cc642422644317\" name=\"ct_checkjs\" value=\"0\" \/><script>setTimeout(function(){var ct_input_name = \"ct_checkjs_819f46e52c25763a55cc642422644317\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '1471206663');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__gravity_form\"\n                    name=\"apbct__email_id__gravity_form\"\n                    aria-label=\"apbct__label_id__gravity_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_3' id='gform_ajax_frame_3' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {jQuery('#gform_ajax_frame_3').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_3').offset().top - mt); }, 50 );var current_page = jQuery('#gform_source_page_number_3').val();jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_3').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_3').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [3]);if(window.gform && gform.pagination && gform.pagination.removePageQueryArg){gform.pagination.removePageQueryArg(3);}window['gf_submitting_3'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_3').text());}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"3\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_3\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_3\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_3\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 3, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n <\/div>\n    <div class=\"col-12 col-6-l row article-loop flex-center flex-start-l\">  <h2 style=\"padding-left:30px;\">Related Insights<\/h2>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/b2b-loyalty-growth-mid-tier-margin-growth\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/08\/Template-7.png)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The Middle Is Where the Margin Lives\u00a0| B2B L&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Stop over-investing in top-tier accounts. Discover why the mid-tier segment is the true margin engine for sustainable B2B loyalty growth. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/drive-sales-grow-basket-incentive-program\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/07\/B2B-Loyalty-vs-B2B-Incentives.png)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Drive Sales and Grow Basket Size Without Slas&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Stop wasting profit margins. Learn how self-funding incentive programs use historical baselines to incrementally drive sales and guarantee a positive ROI. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/long-and-short-customer-loyalty\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/themes\/212f-2024-theme\/library\/images\/212f-red-curtain.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The Long and Short of Customer Loyalty Programs <\/h5>\n              <div class=\"col-12 blog-content\"> Using Binet & Field&#8217;s landmark study, &#8220;The Long and Short of It&#8221;, we explore how B2B loyalty programs build both brand-building and instant sales activation. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <\/div>   <\/div>\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how smarter B2B loyalty segmentation activated passive trade members to drive a 54% lift in high-value segments.<\/p>\n","protected":false},"author":13,"featured_media":3162,"template":"","meta":{"_acf_changed":false,"footnotes":""},"casestudy_cat":[116],"class_list":["post-3160","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","casestudy_cat-trade"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/3160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":4,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/3160\/revisions"}],"predecessor-version":[{"id":3270,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/3160\/revisions\/3270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media\/3162"}],"wp:attachment":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media?parent=3160"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/casestudy_cat?post=3160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}