{"id":1962,"date":"2025-07-02T13:26:23","date_gmt":"2025-07-02T03:26:23","guid":{"rendered":"https:\/\/212f.com\/nz\/case-studies\/jas-start-n-charge\/"},"modified":"2025-08-27T11:36:27","modified_gmt":"2025-08-26T23:36:27","slug":"jas-start-n-charge","status":"publish","type":"case-study","link":"https:\/\/212f.com\/nz\/case-studies\/jas-start-n-charge\/","title":{"rendered":"JAS Start N Charge"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Energising sales and loyalty with a targeted trade program that powers growth.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">How the JAS <em>Start N Charge<\/em> program powered up customer spend, reclaimed market share, and made loyalty a key spark for growth.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"30\">30<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Returned Customers<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">35%<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>Sales Growth<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/rewards\/\" title=\"https:\/\/212f.com\/rewards\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-cc334c66-e683-405e-97ab-19841380d03c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be{fill:none;}.uuid-1addca0a-0524-4a03-9fec-2341ef7a1bdb{fill:#d2232a;}.uuid-861d877c-4802-48a7-b826-b1441b0e9a33{clip-path:url(#uuid-b328a96e-98c2-414f-88ef-eb9681787173);}<\/style><clipPath id=\"uuid-b328a96e-98c2-414f-88ef-eb9681787173\"><rect class=\"uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be\" x=\"20.185\" y=\"31.68649\" width=\"79.63\" height=\"56.62701\"\/><\/clipPath><\/defs><rect id=\"uuid-6260b66a-04d0-4872-a5a2-f0ed64fc6469\" class=\"uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be\" width=\"120\" height=\"120\"\/><g id=\"uuid-88bf9eae-05e0-48cd-89fd-3d03ec638e26\"><g 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           <h6>Customer Insights<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\" title=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" x=\"19.784\" y=\"32.75449\" width=\"80.43201\" 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           <h6>Customer Retention<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2025\/07\/Untitled-design-1.png); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey  image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p data-start=\"90\" data-end=\"778\">JAS Oceania was operating in a highly competitive trade environment where market share was being increasingly threatened by aggressive competitors.<\/p>\n<p data-start=\"90\" data-end=\"778\">This was compounded by inconsistent customer loyalty, making it difficult to foster long-term relationships and predictable sales growth.<\/p>\n<p data-start=\"90\" data-end=\"778\">Many customers were loyal to competitors, and JAS faced challenges in capturing a larger portion of their spend. Additionally, a lack of visibility into sales trends across different customer tiers left JAS unable to identify key opportunities for growth or pinpoint underperforming areas.<\/p>\n<p data-start=\"90\" data-end=\"778\">This made it tough to implement strategies that could boost customer engagement and shift spend in their favour.<\/p>\n\n\t\t\t\t\t\t\t\t\t<div class=\"row\"><a class=\"button button-default-color bubble-button\" href=\"\/b2b-solutions\/b2b-loyalty-programs\/\"\n\t\t\t\t\t>Discover our loyalty solutions<\/a><\/div>\n\t\t\t\t\n\t\t\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2025\/07\/Untitled-design-1.png\" alt=\"jas start n charge jas oceania target loyalty program\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-a96f98f3-b894-4649-9c62-4483f8ed3bf1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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<\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Enhance Customer Loyalty<\/h5>                <p>Strengthen retention by embedding rewards into customers&#8217; purchasing habits, ensuring consistent and incremental growth.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-5329b6a2-cadf-4fde-8d41-37517acfdc4a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Reclaim Market Share<\/h5>                <p>Steal back market share from competitors with differentiated rewards and transparent performance tracking, making JAS the supplier of choice.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/contact\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"98\" data-end=\"219\">JAS Oceania needed a <em data-start=\"119\" data-end=\"126\">spark<\/em> to reignite customer loyalty\u2014and that\u2019s exactly what the <em data-start=\"184\" data-end=\"200\">Start N Charge<\/em> program delivered.<\/p>\n<p data-start=\"223\" data-end=\"540\"><strong data-start=\"223\" data-end=\"263\">Tiered Structure for Targeted Growth<\/strong><br data-start=\"263\" data-end=\"266\" \/>The program\u2019s Gold, Silver, and Bronze tiers were designed to reward customers based on their historical spend. This tiered structure encouraged participants to increase their spend to unlock progressively greater rewards, driving a higher level of engagement and loyalty.<\/p>\n<p data-start=\"544\" data-end=\"857\"><strong data-start=\"544\" data-end=\"572\">Quarterly Growth Targets<\/strong><br data-start=\"572\" data-end=\"575\" \/>Setting clear growth targets based on customers&#8217; past spending, the program created attainable yet challenging goals. Both base and contribution percentages were used to ensure consistent progress, providing customers with the clarity and motivation to achieve measurable results.<\/p>\n<p data-start=\"861\" data-end=\"1144\"><strong data-start=\"861\" data-end=\"892\">Immediate Reward Redemption<\/strong><br data-start=\"892\" data-end=\"895\" \/>Upon reaching their quarterly targets, participants were able to immediately redeem their rewards, reinforcing the direct link between their efforts and tangible benefits. This quick turnaround kept customers motivated and invested in the program.<\/p>\n<\/div>\n<div class=\"col-12 no-padding  moretext \">\n<p data-start=\"1148\" data-end=\"1495\"><strong data-start=\"1148\" data-end=\"1181\">Comprehensive Rewards Catalog<\/strong><br data-start=\"1181\" data-end=\"1184\" \/>The program\u2019s rewards catalog offered a diverse selection, from high-quality merchandise and e-vouchers to Visa cards and travel experiences. This broad range of options ensured that customers could choose rewards that suited their personal preferences and needs, increasing the overall appeal of the program.<\/p>\n<p data-start=\"1499\" data-end=\"1788\"><strong data-start=\"1499\" data-end=\"1527\">Real-Time Sales Tracking<\/strong><br data-start=\"1527\" data-end=\"1530\" \/>Daily tracking of sales allowed participants to see their progress in real-time, making it easier for them to gauge how close they were to meeting their targets. This continuous feedback loop kept customers engaged and encouraged them to reach their goals.<\/p>\n<p data-start=\"1499\" data-end=\"1788\"><strong data-start=\"1792\" data-end=\"1833\">Ongoing Engagement through Promotions<\/strong><br data-start=\"1833\" data-end=\"1836\" \/>Monthly promotions were introduced to keep the program fresh and exciting, offering bonus points and additional incentives. These promotions helped maintain momentum throughout the year and ensured that customers remained active and engaged with the JAS brand.<\/p>\n<\/div>\n<p class=\"moreless-button\">Read more<\/p>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/nz\/insights\/why-rewards-are-better-incentives\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Long-image-Incremental-sizing-15.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tAre Rewards Better Incentives?\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >Are rewards a better incentive than cash rebates for B2B customers?&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/nz\/insights\/b2b-sales-growth-alternatives-loyalty-programs\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/0_2.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tFour B2B Sales Growth Alternatives for Loyalty and Incentive&#8230;\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >Come with us as we break down four exciting B2B sales&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/nz\/insights\/channel-partner-incentives\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/Long-image-Incremental-sizing-31.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tDriving Growth: The Art of Channel Partner Incentives\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >For B2B industries, cultivating strong partner engagement is paramount in competitive&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p>The <em data-start=\"82\" data-end=\"98\">Start N Charge<\/em> program exceeded expectations, delivering tangible results that strengthened JAS Oceania\u2019s market position:<\/p>\n<p data-start=\"210\" data-end=\"437\"><strong data-start=\"210\" data-end=\"236\">30% Customer Increase<\/strong><br data-start=\"236\" data-end=\"239\" \/>The program saw an additional 30% of customers register after launch, helping JAS recover market share that had been lost to competitors. This marked a significant achievement in customer retention and engagement.<\/p>\n<p data-start=\"441\" data-end=\"616\"><strong data-start=\"441\" data-end=\"461\">35% Sales Growth<\/strong><br data-start=\"461\" data-end=\"464\" \/>With a 35% increase in sales, the program proved its effectiveness in driving revenue by motivating customers to elevate their spend and meet targets.<\/p>\n<p data-start=\"620\" data-end=\"819\"><strong data-start=\"620\" data-end=\"646\">Reduced Customer Churn<\/strong><br data-start=\"646\" data-end=\"649\" \/>The program not only regained lost customers but also fostered greater loyalty, reducing churn and creating long-term relationships that benefited JAS across the board.<\/p>\n<p data-start=\"823\" data-end=\"1063\"><strong data-start=\"823\" data-end=\"855\">Positive Stakeholder Support<\/strong><br data-start=\"855\" data-end=\"858\" \/>The program was well-received by both customers and key stakeholders within JAS, with strong backing from leadership figures.<\/p>\n<p data-start=\"1067\" data-end=\"1292\"><strong data-start=\"1067\" data-end=\"1094\">Cross-Division Interest<\/strong><br data-start=\"1094\" data-end=\"1097\" \/>Within JAS\u2019 parent company, Bapcor, the <em data-start=\"1139\" data-end=\"1155\">Start N Charge<\/em> program has been viewed as a success story, with other divisions taking note and closely monitoring its progress for potential adoption.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2025\/07\/A4-EPSON-Flyer-Print-CMYK-2.pdf-1.png\" alt=\"\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container 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field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend>    \n                    <div class='ginput_complex ginput_container has_street has_city has_state has_zip ginput_container_address gform-grid-row' id='input_4_22' >\n                         <span class='ginput_full address_line_1 ginput_address_line_1 gform-grid-col' id='input_4_22_1_container' >\n                                        <input type='text' name='input_22.1' id='input_4_22_1' value=''   placeholder='Delivery Address' aria-required='true'    \/>\n                                        <label for='input_4_22_1' id='input_4_22_1_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Street Address<\/label>\n                                    <\/span><span class='ginput_left address_city ginput_address_city gform-grid-col' id='input_4_22_3_container' >\n                                    <input type='text' name='input_22.3' id='input_4_22_3' value=''   placeholder='Suburb' aria-required='true'    \/>\n                                    <label for='input_4_22_3' id='input_4_22_3_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>City<\/label>\n                                 <\/span><span class='ginput_right address_state ginput_address_state gform-grid-col' id='input_4_22_4_container' >\n                                        <input type='text' name='input_22.4' id='input_4_22_4' value=''     placeholder='State' aria-required='true'    \/>\n                                        <label for='input_4_22_4' id='input_4_22_4_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>State \/ Province \/ Region<\/label>\n                                      <\/span><span class='ginput_left address_zip ginput_address_zip gform-grid-col' id='input_4_22_5_container' >\n                                    <input type='text' name='input_22.5' id='input_4_22_5' value=''   placeholder='Postal Code' aria-required='true'    \/>\n                                    <label for='input_4_22_5' id='input_4_22_5_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>ZIP \/ Postal Code<\/label>\n                                <\/span><input type='hidden' class='gform_hidden' name='input_22.6' id='input_4_22_6' value='' \/>\n                    <div class='gf_clear gf_clear_complex'><\/div>\n                <\/div><\/fieldset><fieldset id=\"field_4_21\" class=\"gfield gfield--type-radio gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >Country<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_4_21'>\n\t\t\t<div class='gchoice gchoice_4_21_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='296' checked='checked' id='choice_4_21_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_0' id='label_4_21_0' class='gform-field-label gform-field-label--type-inline'>Australia<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_4_21_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='297'  id='choice_4_21_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_1' id='label_4_21_1' class='gform-field-label gform-field-label--type-inline'>New Zealand<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_16\" class=\"gfield gfield--type-hidden 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type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Responded' \/><\/div><\/div><fieldset id=\"field_4_13\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_4_13'><div class='gchoice gchoice_4_13_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_13.1' type='checkbox'  value='Agree to:'  id='choice_4_13_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_4_13_1' id='label_4_13_1' class='gform-field-label gform-field-label--type-inline'>Agree to:<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_27\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_27' id='input_4_27' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='560' \/><\/div><\/div><div id=\"field_4_29\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_29' id='input_4_29' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='447' \/><\/div><\/div><div id=\"field_4_30\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div 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gform_footer top_label'> <button class='button gform_button' id='gform_submit_button_4'><span>Subscribe<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=4&amp;title=1&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme&amp;styles=[]&amp;hash=efb614385de1c03497f9f5bf7bac468b' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_4' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_4' id='gform_theme_4' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_4' id='gform_style_settings_4' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='4' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='oC7haRq0L2rs+2Q8SiCUCXcUXDcUbYzUjAn\/kE1v0sVjZXPbOzeCDUQWpWuG3Qp0yuklTKrsE8IhxoFHRRahwEehXyP\/84zfehl0ZqpeOfE7dNc=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjZhNWRkMzgxYTdmMjJlOGYwM2Y3ZDllOGNiNGZiZDI1Il0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <input type=\"hidden\" id=\"ct_checkjs_218a0aefd1d1a4be65601cc6ddc1520e\" name=\"ct_checkjs\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = 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type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https:\/\/212f.com\/nz\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https:\/\/212f.com\/nz\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"4\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_4\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_4\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_4\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            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class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-4.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The CEO&#8217;s Guide to B2B Loyalty: How One Progr&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> A B2B loyalty program can unite your entire enterprise. Our CEO&#8217;s Guide reveals how one strategy can align Sales, Marketing, and HR for powerful, integrated growth. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/b2b-growth-strategy-flywheel\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-2.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The B2B Growth Flywheel: The Ultimate B2B Gro&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Move beyond the funnel with our powerful B2B growth strategy. Learn how to combine incentives, rewards, and travel to create unstoppable, long-term momentum. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/nz\/insights\/b2b-incentive-program-kpis\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-1.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Death to Vanity Metrics: 5 Incentive Program&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Ditch vanity metrics for good. Discover the 5 essential B2B incentive program KPIs that measure true business growth. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <\/div>   <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Discover how JAS Oceania\u2019s Start N Charge program boosted sales, customer loyalty, and market share with a targeted, tiered rewards system and real-time tracking.<\/p>\n","protected":false},"author":13,"featured_media":1965,"template":"","meta":{"_acf_changed":true,"footnotes":""},"casestudy_cat":[114],"class_list":["post-1962","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","casestudy_cat-automotive"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/1962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/case-study\/1962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media\/1965"}],"wp:attachment":[{"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/media?parent=1962"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/212f.com\/nz\/wp-json\/wp\/v2\/casestudy_cat?post=1962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}