{"id":1574,"date":"2024-10-30T10:31:55","date_gmt":"2024-10-29T23:31:55","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/nz\/case-studies\/tyre-b2b-incentive-program\/"},"modified":"2026-04-22T13:28:49","modified_gmt":"2026-04-22T01:28:49","slug":"tyre-b2b-incentive-program","status":"publish","type":"case-study","link":"https:\/\/212f.com\/nz\/case-studies\/tyre-b2b-incentive-program\/","title":{"rendered":"Leading Tyre Brand B2B Incentive Program"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">How can a leading tyre brand make their move to stand in pole position, when so much of their visibility is determined by suppliers?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">212F worked alongside the brand to create a B2B incentive program, capturing the hearts and minds of their customers with an emotionally engaging <a href=\"https:\/\/212f.com\/b2b-solutions\/incentive-programs\/\">B2B sales incentive<\/a> travel package.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"123\">123<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Sales Growth<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">4:1<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>ROI<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\" title=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" x=\"19.784\" 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           <h6>Retention &amp; Engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/incentive-and-reward-programs\/\" title=\"https:\/\/212f.com\/incentive-and-reward-programs\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-2da5504b-defd-4cc1-9609-675d4d75689b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-8266dd0a-9348-474d-8630-3acb91065446{clip-path:url(#uuid-20e10c48-63b6-4554-8be7-20e5a0cb9338);}.uuid-c72cd08b-9253-4404-9f19-2df637db543b{fill:none;}.uuid-63280abe-552f-4f93-8296-0a95624ac198{fill:#d2232a;}<\/style><clipPath id=\"uuid-20e10c48-63b6-4554-8be7-20e5a0cb9338\"><rect class=\"uuid-c72cd08b-9253-4404-9f19-2df637db543b\" x=\"24.4415\" y=\"29.13348\" width=\"71.117\" height=\"61.73303\"\/><\/clipPath><\/defs><g 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           <h6>Sales Target Solution<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/greater-share-of-wallet\/\" title=\"https:\/\/212f.com\/insights\/greater-share-of-wallet\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-6d55da23-4762-45f3-bd4f-3ce69e457917\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-651a4deb-15df-482a-af08-22f9659ef151{clip-path:url(#uuid-4df06c15-822d-4d5a-80d3-86591801b79b);}.uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab{fill:none;}.uuid-03955c4a-c2b9-452a-97b0-0632b4a80d88{fill:#d2232a;}<\/style><clipPath id=\"uuid-4df06c15-822d-4d5a-80d3-86591801b79b\"><rect class=\"uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab\" x=\"28.23352\" y=\"27.06949\" width=\"63.53296\" height=\"65.86102\"\/><\/clipPath><\/defs><rect 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           <h6>Incentive Travel<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/212F-Website-square-Image-510-x-510-Template-18.png); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey  image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p>The client is an international tyre distributor, known the world over for their durability and performance. In a crowded Australian market, with a wide selection of tyre brands, there is always a need to drive sales choice of product and brand driven by both dealer- and consumer selection. The client had noted challenges at standing out amongst the pack.<\/p>\n<p>With the challenge of cutting through to end customers resting on dealers, the program needed to incentivise suppliers to prioritise both holding and selling their stock. This meant that the client needed to find a way to be the preferred choice amongst competitors.<\/p>\n\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/212F-Website-square-Image-510-x-510-Template-18.png\" alt=\"tyre brand B2B incentive program\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Capturing Market Share<\/h5>                <p>The brand had found a need to capture capturing market share, driven by dealer recommendations, note consumer demand.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Customer Retention and Engagement<\/h5>                <p>To promote positive brand sentiment towards the brand, allowing them to be the premier tyre of choice in the Australian market.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-cc334c66-e683-405e-97ab-19841380d03c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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id=\"uuid-da57d7a5-c242-4ece-ba33-16fffad46a0f\" class=\"uuid-1addca0a-0524-4a03-9fec-2341ef7a1bdb\" d=\"M86.15698,50.16749h-6.5c-1.13946.00055-2.06335.92354-2.065,2.063v7.368c.00055,1.14056.92444,2.06535,2.065,2.067h10.4c1.14267-.00262,2.06687-.93107,2.06424-2.07374-.00076-.33354-.08216-.66196-.23724-.95726l-3.894-7.368c-.35823-.67773-1.06242-1.10124-1.829-1.1M85.85498,52.78649l3.242,6.279-8.905-.047v-6.258l5.663.026Z\"\/><\/g><\/g><\/g><\/svg>\n\n            <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Aspirational Rewards<\/h5>                <p>Utilising an exclusive travel incentive experience to link sales effort and becoming the best with a similar effective reward.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/contact\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong>Aspirational, Creative Rewards:<\/strong> To increase their market share, the client and 212F worked together to craft an aspirational and exclusive travel incentive package, including an all-expenses trip to Hawaii, which dealers to meet specific monthly sales targets of selected stock over a 6-month period to earn their spot.<\/p>\n<p>The trip itself featured fancy, upscale dinners, unique tourism experiences including visiting the set of Jurassic Park, and a feature of an Amazing Race-style event in which the dealers could purchase additional stock in exchange for cash rewards!<\/p>\n<p><strong>Innovative Program Design:<\/strong> To best engage the participants, a decision was made to require monthly targets to be met for the months within the program\u2019s lifespan. The value and sales performance each month had to compete against the above-the line consumer sales promotions driven by competitor brands. This means the program reward and sales incentive had to always be front of mind for dealers to switch consumers or promote the brand, as consumers are the purchasing point.<\/p>\n<\/div>\n<div class=\"col-12 no-padding  moretext \">\n<p>The program offered \u201cpoint booster\u201d deals throughout its lifespan, sending out communications advising of stock sales that could be added for bonus points towards the target. The targets were achieved by selling a selected product range, requiring specific new stock lines to be moved by the dealerships to reach their targets. These targets were supplemented by the online program platform\u2019s display of an ongoing leader board to motivate the participants\u2019 competitive spirit while informing them of their performance within the program.<\/p>\n<p><strong>Targeted Communications:<\/strong> This platform was supported by bespoke, tailored communications sent out to various segments within the program. Those who were near the monthly target were motivated by emails advising them of how close they were to achieving the necessary sales and put into perspective how close<br \/>\nthey were to earn their spot on the incentive trip, while the participants who had achieved their target were notified of this within alternate tailored communications used to celebrate their accomplishment. This was additionally boosted through regular face-to-face meetings with BDMs, promoting the program and<br \/>\nensuring the brand was kept front-of-mind the next time they had to purchase stock.<\/p>\n<p><strong>Continued Involvement at Conclusion of Program:<\/strong> The sales elements didn\u2019t end after the program \u2013 this was also woven into the travel incentive portion of the program. In Hawaii, attendees were involved in an Amazing Race-style event in branded Jeeps, where they needed to race around the island, completing set tasks to win. At each stop, a QR code was provided where the participants could purchase additional<br \/>\nproduct stock in exchange for cash prizes, which was taken up by all participants.<\/p>\n<p>Even within the trip, participants were motivated to purchase more stock for their stores, ensuring<br \/>\nthat their brand advocacy would continue outside of the program\u2019s completion date.<\/p>\n<\/div>\n<p class=\"moreless-button\">Read more<\/p>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"col-12 reward-multi rotate-hover\">\n\t\t\t\t\t<a class=\"col-12 row no-padding\" href=\"https:\/\/212f.com\/nz\/rewards\/incentive-travel\/\">\n\n\n\t\t\t\t\t<div class=\"col-12 no-padding image-wrapper\">\n\t\t\t\t\t\t\t<div class=\"reward-image\"  style=\"background-image: url(https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/10\/Travel19.jpg)\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"reward-excerpt col-12 no-padding\">\n\n\t\t\t\t\t<h3 class='flex-middle row'>Incentive Travel<\/h3>\t\t\t\t\tCreating memorable incentive travel experiences for your customers &amp; partners.<\/div>\n\n\n\t\t\t\t   <\/a>\t\t\t <\/div>\n\t\t\t\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p>The program was a raging success!<\/p>\n<p>\u2022 Of the dealers who participated in the program, all qualified for the travel incentive program package, bringing guests to accompany them.<br \/>\n\u2022 Strategic communications partnered with regular BDM visits ensured consistent engagement throughout the life of the program.<br \/>\n\u2022 Points booster was an influence in the success of the program and saw most of the participants taking up<br \/>\nthese offers, leading to additional sales during the program on top of the typical purchase cycle.<br \/>\n\u2022 The program exceeded its sales target by an extra 23% over the annual target, over the 6-month lifespan of the program.<br \/>\n\u2022 The trip itself gave the client a chance to further build on relationships between corporate and their biggest advocates, giving the brand incredible sentiment that will set them apart from competitors for years to come.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/11\/212f-Website-Rectangle-510-x-650-template-9.png\" alt=\"\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row flex-center\"> <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of 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Engage Magazine Mailing List<\/h2>\n                            <p class='gform_description'>Interested in what&#8217;s hot in the world of B2B Loyalty, Incentive & Rewards programs, incentive travel experiences, and more?<br>\r\n<br>\r\nSign up below to make sure you don&#8217;t miss out on the latest issue of Engage Magazine, Australia and New Zealand&#8217;s only B2B Loyalty, Incentive & Rewards magazine.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/nz\/wp-json\/wp\/v2\/case-study\/1574#gf_4' data-formid='4' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_35be03f21148cf7daf00d9edcddf7231\" class=\"gfield_recaptcha_response\" 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