{"id":892,"date":"2023-08-11T16:52:27","date_gmt":"2023-08-11T05:52:27","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/au\/customer-engagement-reward-event-days\/"},"modified":"2025-04-10T15:03:27","modified_gmt":"2025-04-10T05:03:27","slug":"customer-engagement-reward-event-days","status":"publish","type":"post","link":"https:\/\/212f.com\/au\/insights\/customer-engagement-reward-event-days\/","title":{"rendered":"Taking Customer Engagement to the Next Level \u2013 Reward Event Days"},"content":{"rendered":"\n

Although you\u2019ll find an increase in engagement from your customers after launching your B2B loyalty or rewards program in Australia<\/a>, we\u2019re never happy to walk away with \u201cgood enough\u201d results.<\/p>\n\n\n\n

Our 212F account manager teams are always striving to get the best for your brand out of the incentive programs we design – constantly trying to find new ways to push customer engagement options and loyalty program interactions further.<\/p>\n\n\n\n

B2B reward offerings, when targeted to a person and their goals, are the starting block. Initially built from the demographics of your audience and a B2B loyalty program<\/a> is often packed full options that are earned through the purchases or sales of your goods. The value of these rewards link to an understanding of the customer base and should emotionally connect with them on a personal level.<\/p>\n\n\n\n

Buy = Rewards = Repeat Purchase!<\/p>\n\n\n\n

Here\u2019s where we let you in on a cool trick we\u2019ve been using \u2013 \u201cReward Events\u201d. As a program inclusion Reward Events are a fantastic way to put the merchandise as the focal point of the campaign and increase customer engagement.<\/p>\n\n\n\n

The core idea is to create a sales-focused \u2018holiday\u2019 within your loyalty campaign (think Black Friday, but all about your company) with your program branding and rewards targeted to your customers. Things like tech gadgets, electronics, coffee machines, luxury goods, power tools, and kitchen appliances, but with vastly reduced point values (compared to the usual \u2018point cost\u2019 your program uses to \u201cbuy\u201d the items).

By partnering with 212F, you can ensure that your experience goes off perfectly, knowing that you\u2019ve planned it with expert corporate event organisers<\/a>. Reach out today!<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
Take your customer engagement to the next level!<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n\n\t
\n\n\t
\n\n\t\t
\n
\n

\nCreating Hype in your Program to Drive Customer Engagement\n<\/h2>\n\n<\/div>

Delivering a targeted communications campaign around these themed reward days is useful to build hype for the single-day event, but also serves a secondary purpose of providing additional customer touchpoints with your target audience, and gently prompts them as a reminder for the program itself.<\/p>\n

Circulating \u201cteasers\u201d of reward items and savings in the lead-up creates further excitement. These messages can be shared across the channels your company uses to talk with its customers and goes beyond the impact of your general day-to-day program communications.<\/p>\n

The benefits don\u2019t end there, either. Your teaser campaign will also provide the internal sales team an opportunity to have further contact with their customers by using the reward event as a sales tool. The sales team can use the event as a reason to contact customers and promote it, as well as ensure the customer has enough points (however they\u2019re earned) to get the most from the upcoming day. These touchpoints are fantastic ways to build engagement between your brand and the customers, and another way to ensure that your product is front-of-mind for any clients who may need to restock.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n \n\n\t\t\n\n

\n\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n
<\/div>\n\n\n\n

Choosing the Right Rewards to Boost Customer Engagement<\/h2>\n\n\n\n
<\/div>\n\n\n\n

It\u2019s important to note that these reward days aren\u2019t just \u201cset-and-forget\u201d with certainty to succeed. You need to ensure that you offer the right mix of rewards within a program event. Both high-end aspirational rewards and budget-conscious options should be available in an event\u2019s merchandise rewards mix, as this will allow more customers to participate and engage with the promotion.<\/p>\n\n\n\n

We have historically seen significant increases in engagement with reward events that provide a limited range of highly desirable products at discounted price points. Whatever mix you use and \u201cpricing\u201d you follow, it\u2019s essential that you provide a reward selection that will create trophy value \u2013 if the product is desirable to the audience and obtainable at a great rate, this provides a talking point and is a great opportunity to create lasting brand advocates.<\/p>\n\n\n\n

It is also integral, as with the basics of designing your business loyalty program<\/a>, that you cover the demographics of the program participants. If you\u2019re providing great value items and they don\u2019t resonate with your audience, why would they bother to participate? If you\u2019re concerned about this, our Engagement Loyalty Model<\/a> is a fantastic way to nail down the personas of your audience and raise your confidence in the program\u2019s deliverables.<\/p>\n\n\n\n\n\t

\n\n\t
\n\n\t\t
\n
\n

\nYour Customer Engagement Upside from Themed Reward Days\n<\/h2>\n\n<\/div>

The day is finally here, and your themed rewards are ripe for the picking. What now? Assuming you\u2019ve promoted the event correctly (something that we can help with), your event day should have a huge impact on engagement.<\/p>\n

Some of the results we have seen exceed normal KPI metrics on days like this are;<\/p>\n