\nTemporal Bias in B2B Incentives and Rewards Programs\n<\/h2>\n\n<\/div><\/p>\n
Which of the hypothetical vacations listed below do you think a customer would recall as being most rewarding one year after the event?<\/p>\n
<\/p>\n
<\/p>\n- A ten-day vacation that scores a daily \u201cfun rating\u201d of 8 out of 10 points each day.<\/li>\n
<\/p>\n
- A three-day vacation that scores a daily \u201cfun rating\u201d of 5 out of 10 points on the first two days but a 9 out of 10 on the final day.<\/li>\n
<\/ul>\n
<\/p>\n
If you\u2019re like most people, you would simply add up the points for each day and compare the totals. The first vacation would rate 80 total reward points (10 days times 8 fun points per day), while the second would rate 19 reward points (2 days times 5 fun points, plus 9 points for the final day). Logically, we would choose the first option because it offers the greatest overall reward. Right?<\/p>\n
<\/p>\n
Wrong. Memory is biased regarding rewards. The duration of the vacation does not matter; it\u2019s the peak reward that is memorable. So, it makes sense to offer shorter, intense vacations as opposed to longer, more predictable ones.<\/p>\n
<\/p>\n<\/div>\n\n\n\n\n
\n\n\n\t\t\t\t\t\t\t\t\tLet’s talk rewards<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n\n<\/div>\n\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\tCultural Immersion: Unique Travel Experiences for Incredible…\t\t<\/h5>\n\t\tCultural immersion on a B2B travel incentive experience provides your guests…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\tDriving Growth: The Art of Channel Partner Incentives\t\t<\/h5>\n\t\tFor B2B industries, cultivating strong partner engagement is paramount in competitive…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\tGamified B2B Incentives for Rockin’ Results and Rewards\t\t<\/h5>\n\t\tGamified B2B incentives with rockin’ results. Simple and engaging gamified mechanics…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<\/div>\n\n\n\nHere is another pair of vacations to compare:<\/strong><\/p>\n\n\n\n\n- A three-day vacation that scores 9 on the first day, but 5s on the next two days.<\/li>\n\n\n\n
- A three-day vacation that scores 5s on the first two days, but a 9 on the last day.<\/li>\n<\/ul>\n\n\n\n
Logically, these two vacations are identical, except for the fact that peak fun occurs on the first day in example 1 and on the last day in example 2. If you agree that these two vacations are equivalent, you are wrong again.<\/p>\n\n\n\n
Option 2 is the winner because the last day of the vacation is the most memorable one and will colour our recollection of the event. This finding suggests that the last day of a trip should be the grand finale and the focus of the planning process. If your incentive and rewards trip include wreck diving, for example, schedule it for the final day.<\/p>\n\n\n\n
<\/div>\n\n\n\nIncentive and Rewards<\/h3>\n\n\n\n
Whether it is merchandise<\/a>, Visa gift cards<\/a>, or experiences, think of how you could apply the Temporal (Time) Bias (TTB) example into your reward choice and entice people to engage with your incentive program.<\/p>\n\n\n\n
<\/p>\n
Which of the hypothetical vacations listed below do you think a customer would recall as being most rewarding one year after the event?<\/p>\n
<\/p>\n
- <\/p>\n
- A ten-day vacation that scores a daily \u201cfun rating\u201d of 8 out of 10 points each day.<\/li>\n
<\/p>\n
- A three-day vacation that scores a daily \u201cfun rating\u201d of 5 out of 10 points on the first two days but a 9 out of 10 on the final day.<\/li>\n
<\/ul>\n
<\/p>\n
If you\u2019re like most people, you would simply add up the points for each day and compare the totals. The first vacation would rate 80 total reward points (10 days times 8 fun points per day), while the second would rate 19 reward points (2 days times 5 fun points, plus 9 points for the final day). Logically, we would choose the first option because it offers the greatest overall reward. Right?<\/p>\n
<\/p>\n
Wrong. Memory is biased regarding rewards. The duration of the vacation does not matter; it\u2019s the peak reward that is memorable. So, it makes sense to offer shorter, intense vacations as opposed to longer, more predictable ones.<\/p>\n
<\/p>\n<\/div>\n\n\n\n\n
\n\n\n\t\t\t\t\t\t\t\t\tLet’s talk rewards<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n\n<\/div>\n\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\tCultural Immersion: Unique Travel Experiences for Incredible…\t\t<\/h5>\n\t\t
Cultural immersion on a B2B travel incentive experience provides your guests…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\tDriving Growth: The Art of Channel Partner Incentives\t\t<\/h5>\n\t\t
For B2B industries, cultivating strong partner engagement is paramount in competitive…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\tGamified B2B Incentives for Rockin’ Results and Rewards\t\t<\/h5>\n\t\t
Gamified B2B incentives with rockin’ results. Simple and engaging gamified mechanics…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<\/div>\n\n\n\nHere is another pair of vacations to compare:<\/strong><\/p>\n\n\n\n
- \n
- A three-day vacation that scores 9 on the first day, but 5s on the next two days.<\/li>\n\n\n\n
- A three-day vacation that scores 5s on the first two days, but a 9 on the last day.<\/li>\n<\/ul>\n\n\n\n
Logically, these two vacations are identical, except for the fact that peak fun occurs on the first day in example 1 and on the last day in example 2. If you agree that these two vacations are equivalent, you are wrong again.<\/p>\n\n\n\n
Option 2 is the winner because the last day of the vacation is the most memorable one and will colour our recollection of the event. This finding suggests that the last day of a trip should be the grand finale and the focus of the planning process. If your incentive and rewards trip include wreck diving, for example, schedule it for the final day.<\/p>\n\n\n\n
<\/div>\n\n\n\nIncentive and Rewards<\/h3>\n\n\n\n
Whether it is merchandise<\/a>, Visa gift cards<\/a>, or experiences, think of how you could apply the Temporal (Time) Bias (TTB) example into your reward choice and entice people to engage with your incentive program.<\/p>\n\n\n\n
![\"\"](\"https:\/\/212f.com\/wp-content\/uploads\/2020\/07\/white-line-1024x36.png\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"