{"id":1717,"date":"2019-04-01T05:37:29","date_gmt":"2019-04-01T05:37:29","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/au\/insights\/channel-partners-rewards\/"},"modified":"2025-09-22T16:04:46","modified_gmt":"2025-09-22T06:04:46","slug":"channel-partners-rewards","status":"publish","type":"post","link":"https:\/\/212f.com\/au\/insights\/channel-partners-rewards\/","title":{"rendered":"Why Do Channel Partners Respond To Rewards?"},"content":{"rendered":"\n

Today’s business environment is moving so quickly that many vendors have come to rely on a network of channel partners to generate sales and boost growth in new markets. <\/p>\n\n\n\n

If these partnerships are successful, vendors can acquire a competitive\nadvantage over other firms with a strong and educated force of brand champions.\nHowever, if they are not managed effectively, vendors can be left scrambling to\nhit sales targets because they have not competently convinced retailers and\ndistributors to play their part in getting the products to market.<\/p>\n\n\n\n

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Get in touch<\/a><\/div>\n<\/div>\n\n\n\n
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\nCapturing your Channel Partner’s Share of Wallet\n<\/h2>\n\n<\/div>

So how can you persuade these gatekeepers to prioritise the sale of your products?<\/p>\n

Using rewards for channel partner incentives<\/a>.<\/p>\n

In a study from Maritz Motivation Solutions, researcher and vice president of solution thought leadership Michael Speeley found that a clear majority (81%) of channel representatives feel they have stronger relationships and are more engaged with vendors that offer rewards.<\/p>\n

Such programs do more than just solicit loyalty, as Maritz found, they also obtain better results. Nearly one-third of all sales are incentivised for by rewards, and 77% of retailers and distributes reported that incentive programs were highly influential in the time and effort they invested in promoting manufacturers’ products.<\/p>\n<\/div>\n

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Interestingly, in this space, major rewards also work, as over 80% of retailers and distributors were prepared to work hard to earn more valuable rewards.<\/p>\n

Even so, the quality of the program and the benefits are central to how effective it will be, as over one-fifth of respondents also stated they were involved in six or more channel incentive programs.<\/p>\n<\/div>\n

Read more<\/p>\n\n\n\n\n<\/div>\n\n\t\t

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\n\n\n\t\tData Analytics in B2B Sales Incentives – How to Take Advanta…\t\t<\/h5>\n\t\t
Data analytics may seem nerdy, but they’re used frequently in a…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\n\n\t\tDo Merchandise Rewards Actually Work?\t\t<\/h5>\n\t\t
Merchandise rewards are something out of the box. Over a long…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n
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Why Do Channel Partners Respond to Rewards?<\/h3>\n\n\n\n

Channel partner incentives<\/a> help motivate retailers and distributors to push your products over competitors. Making your business loyalty program<\/a> stand out.<\/p>\n\n\n\n

The insights uncovered that channel partner can make around two-fifths of their overall profits from cash incentives. However, Maritz revealed that most channel partners will respond best to a combination of monetary and prize incentives.<\/p>\n\n\n\n

So, while there are great possibilities for using B2B loyalty programs<\/a> to enhance channel partnerships, the fierce competition means that it is essential to offer a program that is compelling and valuable. Simply providing trade and quantity discounts may not be enough to get retailers to push your products.<\/p>\n\n\n\n

For channel partners to really want to sell your products, they need to crave your incentives. By analysing exactly what they desire and how they behave, an incentive program can be strategically designed to achieve your business goals.<\/p>\n\n\n\n

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Today’s business environment moves quickly, so rely on a network of channel partners to generate sales and boost growth in new markets.<\/p>\n","protected":false},"author":5,"featured_media":1457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[12,44],"tags":[],"class_list":["post-1717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solution","category-channel-partner"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts\/1717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/comments?post=1717"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts\/1717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/media\/1457"}],"wp:attachment":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/media?parent=1717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/categories?post=1717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/tags?post=1717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}