\nStep One: Defining Goals and Objectives\n<\/h2>\n\n<\/div>The first step in planning any conference or corporate event is simple: What do you want to get out of it? By establishing your business goals and objectives and clearly understanding your attendees and what they hope to see, you can lay the perfect foundation for any event or conference.<\/p>\n
There\u2019s a big difference between an event that aims to educate and one that aims to celebrate a new product launch, and without setting your goals first, you\u2019ll struggle to leave that positive connection in the minds of your attendees.<\/p>\n
Consider how many people will attend, what the event is for, and how you want the guests to feel. Engagement levels, capturing new sales leads, or a marketing exercise are all valid reasons to run one. With our talented events team, we run many varied events per year\u2014ask the team, and we can help!<\/p>\n
Step Two: Selecting your Venue<\/h3>\n
With some of the initial logistics planned out, it\u2019s time to consider where you want to hold your conference or event, which should align with the expected size, style, and goals.<\/p>\n
Your venue needs to be accessible to your expected guests and have the capabilities for whatever you\u2019re seeking to achieve\u2014Wi\u2013Fi and A\/V options can all be taken for granted until you don\u2019t have them!<\/p>\n
212F\u2019s event team has venue connections both at home and globally, so we\u2019ll be able to suggest a plethora of options anywhere you could think of hosting\u2014we can help!<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t
\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\n\n\t\n\t\t<\/div>\n\n\t<\/div>\n\n\n\n\n\n\t\t\t\n\n\t\t\t\t123<\/b> % Sales Growth | 4:1<\/b> ROI<\/p>\n\n\t\t\t<\/div>\n\n\n\n\t\t\t\t\n\t\tCase Study<\/i>\n\t\t\n\t\tTyre Dealer Incentive\t<\/h4>\n\t\t\t
\n\t\t\tA tyre dealer target incentive that drove an increase in share in wallet and growth in a crowded promotional market. \t\t\t<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n<\/a>\t\t\t \t<\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n
<\/div>\n\n\n\n\n\n\n\n\t\n\n\t\t\n\n\nStep Three: Budget and Planning\n<\/h2>\n\n<\/div>Of course, even the perfect plan can only go astray with effective budgeting. Cost management is a crucial factor for any event or conference and must be considered early in the planning process.<\/p>\n
The logistics of a venue, catering, incentive travel<\/a> expenses, guest speaker fees, marketing and communications, and more can quickly spiral out of control without firm planning, which is why 212F does all of this when preparing a brief for potential clients.<\/p>\nWith several potential options, all maximised for a return on investment, we can ensure that no unforeseen, unexpected costs will ruin the day!<\/p>\n
Step Four: Agenda Design<\/h3>\n
All work and no play can make any corporate event dull, which is why it\u2019s important to ensure that the attendee experience is considered and balanced. Your event should balance structured speakers and breakout sessions, allowing guests to interact with each other and be active.<\/p>\n
Informative and interactive sessions, downtime and R&R are essential for any event to leave a strong memory. If guests return and feel like they haven\u2019t had a break, it can harm the potential emotional connection that your event set out to capture.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t
\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\tA Trifecta of Incentive Reward Options\t\t<\/h5>\n\t\tIncentive Reward options will drive true loyalty to your brand. Whatever…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\tB2B Incentive Strategy Isn’t Built Rewards First\t\t<\/h5>\n\t\tThe proverbial dangling of a carrot is commonly understood as an…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\n\t\t\t\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\n\n\n\t\t5 Easy Steps to Check the Health of your B2B Incentive Progr…\t\t<\/h5>\n\t\t5 key areas to address in your B2B incentive program to…<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\nStep Five: Technology and Engagement<\/h2>\n\n\n\n
We\u2019re not in the Stone Age anymore\u2014don\u2019t plan your event like we are! Using digital tools like event apps, virtual or hybrid event platforms, and live polling can ensure that your guests take an active role in the experience, letting them feel like they\u2019re part of the action.<\/p>\n\n\n\n
Encouraging social media usage through event hashtags and live streaming, coupled with post-event content as a marketing experience, can ensure that the trip lives long after everyone returns to their regular lives, keeping the journey front-of-mind the next time they come to purchase from your business.<\/p>\n\n\n\n
<\/div>\n\n\n\n\n\nStep Six: Partnering with Experts<\/h2>\n\n\n\n
As we\u2019ve said, putting together a five-star corporate event involves many moving pieces. That\u2019s why we always recommend partnering with an expert\u2014let us do the heavy lifting so you can just sit back and enjoy!<\/p>\n\n\n\n
The beauty of an experienced B2B loyalty agency<\/a> managing all details and relationships with vendors means that your event can go off without a hitch. That\u2019s why we always provide an account manager for each experience who can ensure seamless coordination\u2014we know what can go wrong!<\/p>\n\n\n\nStep Seven: Incorporating Sustainability<\/h2>\n\n\n\n
With corporate social responsibility becoming more popular in industries, it\u2019s important to consider how to weave sustainability into your event experience. Trends toward sustainable events, such as paperless invitations, energy-efficient venues, and locally sourced catering, must be considered\u2014but that doesn\u2019t mean at the expense of your experience!<\/p>\n<\/div>\n\n\n\n
\n![\"\"](\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/212f-Website-Rectangle-510-x-650-template-1.png\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n212F believes that sustainability doesn\u2019t have to mean sacrifice, which we back up with our KoruGreen commitment. We provide net-zero carbon events for all our B2B incentive group travel<\/a> experiences and event programs at zero cost to you, with all emissions offset via the United Nations Carbon Offset Platform<\/a>.<\/p>\n\n\n\nFor more on KoruGreen, read below:<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\n\n\n<\/div>\n\n\n\nStep Eight: Attendee Experience<\/h2>\n\n\n\n
We\u2019ve mentioned the attendee experience a few times in this piece, but that\u2019s because it is essential in every aspect of your event. Your event must make the attendees feel like you\u2019ve planned the event around them. It can be supported through personalised elements such as customised agendas and welcome gifts.<\/p>\n\n\n\n
This feeling that the trip has been personalised for them will increase your guests\u2019 engagement, which can be amplified through workshops, gamification, and feedback sessions. An engaged guest is a satisfied guest!<\/p>\n\n\n\n
Step Nine: Post-Event Follow-Up<\/h2>\n\n\n\n
The event doesn\u2019t end when the guests return home \u2013 by collecting post-event feedback and reviewing the metrics used to measure engagement, you can demonstrate to your attendees that you\u2019re invested in their thoughts and responses.<\/p>\n\n\n\n
By providing the guests with post-event resources such as photos, recordings, slideshows, and more, you can keep the trip\u2019s glow lasting long after their tan fades!<\/p>\n\n\n\n
These are some broad overviews of what goes into every successful conference or corporate event, but that doesn\u2019t mean it ends here. By partnering with 212F, you can ensure that your experience goes off perfectly, knowing that you\u2019ve planned it with expert corporate event organisers<\/a>. Reach out today!<\/p>\n\n\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"The perfect B2B conference or corporate event can feel out of reach, especially in B2B markets. Worry no more – we can help!<\/p>\n","protected":false},"author":13,"featured_media":1469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[105,106],"tags":[],"class_list":["post-1467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-conferences","category-travel-incentives"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts\/1467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/comments?post=1467"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts\/1467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/media\/1469"}],"wp:attachment":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/media?parent=1467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/categories?post=1467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/tags?post=1467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The first step in planning any conference or corporate event is simple: What do you want to get out of it? By establishing your business goals and objectives and clearly understanding your attendees and what they hope to see, you can lay the perfect foundation for any event or conference.<\/p>\n
There\u2019s a big difference between an event that aims to educate and one that aims to celebrate a new product launch, and without setting your goals first, you\u2019ll struggle to leave that positive connection in the minds of your attendees.<\/p>\n
Consider how many people will attend, what the event is for, and how you want the guests to feel. Engagement levels, capturing new sales leads, or a marketing exercise are all valid reasons to run one. With our talented events team, we run many varied events per year\u2014ask the team, and we can help!<\/p>\n
Step Two: Selecting your Venue<\/h3>\n
With some of the initial logistics planned out, it\u2019s time to consider where you want to hold your conference or event, which should align with the expected size, style, and goals.<\/p>\n
Your venue needs to be accessible to your expected guests and have the capabilities for whatever you\u2019re seeking to achieve\u2014Wi\u2013Fi and A\/V options can all be taken for granted until you don\u2019t have them!<\/p>\n
212F\u2019s event team has venue connections both at home and globally, so we\u2019ll be able to suggest a plethora of options anywhere you could think of hosting\u2014we can help!<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t
123<\/b> % Sales Growth | 4:1<\/b> ROI<\/p>\n\n\t\t\t<\/div>\n\n\n\n\t\t\t\t \n\t\t\tA tyre dealer target incentive that drove an increase in share in wallet and growth in a crowded promotional market. \t\t\t<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n<\/a>\t\t\t \t<\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n Of course, even the perfect plan can only go astray with effective budgeting. Cost management is a crucial factor for any event or conference and must be considered early in the planning process.<\/p>\n The logistics of a venue, catering, incentive travel<\/a> expenses, guest speaker fees, marketing and communications, and more can quickly spiral out of control without firm planning, which is why 212F does all of this when preparing a brief for potential clients.<\/p>\n With several potential options, all maximised for a return on investment, we can ensure that no unforeseen, unexpected costs will ruin the day!<\/p>\n All work and no play can make any corporate event dull, which is why it\u2019s important to ensure that the attendee experience is considered and balanced. Your event should balance structured speakers and breakout sessions, allowing guests to interact with each other and be active.<\/p>\n Informative and interactive sessions, downtime and R&R are essential for any event to leave a strong memory. If guests return and feel like they haven\u2019t had a break, it can harm the potential emotional connection that your event set out to capture.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t We\u2019re not in the Stone Age anymore\u2014don\u2019t plan your event like we are! Using digital tools like event apps, virtual or hybrid event platforms, and live polling can ensure that your guests take an active role in the experience, letting them feel like they\u2019re part of the action.<\/p>\n\n\n\n Encouraging social media usage through event hashtags and live streaming, coupled with post-event content as a marketing experience, can ensure that the trip lives long after everyone returns to their regular lives, keeping the journey front-of-mind the next time they come to purchase from your business.<\/p>\n\n\n\n As we\u2019ve said, putting together a five-star corporate event involves many moving pieces. That\u2019s why we always recommend partnering with an expert\u2014let us do the heavy lifting so you can just sit back and enjoy!<\/p>\n\n\n\n The beauty of an experienced B2B loyalty agency<\/a> managing all details and relationships with vendors means that your event can go off without a hitch. That\u2019s why we always provide an account manager for each experience who can ensure seamless coordination\u2014we know what can go wrong!<\/p>\n\n\n\n With corporate social responsibility becoming more popular in industries, it\u2019s important to consider how to weave sustainability into your event experience. Trends toward sustainable events, such as paperless invitations, energy-efficient venues, and locally sourced catering, must be considered\u2014but that doesn\u2019t mean at the expense of your experience!<\/p>\n<\/div>\n\n\n\n 212F believes that sustainability doesn\u2019t have to mean sacrifice, which we back up with our KoruGreen commitment. We provide net-zero carbon events for all our B2B incentive group travel<\/a> experiences and event programs at zero cost to you, with all emissions offset via the United Nations Carbon Offset Platform<\/a>.<\/p>\n\n\n\n For more on KoruGreen, read below:<\/strong><\/p>\n\n\n\n We\u2019ve mentioned the attendee experience a few times in this piece, but that\u2019s because it is essential in every aspect of your event. Your event must make the attendees feel like you\u2019ve planned the event around them. It can be supported through personalised elements such as customised agendas and welcome gifts.<\/p>\n\n\n\n This feeling that the trip has been personalised for them will increase your guests\u2019 engagement, which can be amplified through workshops, gamification, and feedback sessions. An engaged guest is a satisfied guest!<\/p>\n\n\n\n The event doesn\u2019t end when the guests return home \u2013 by collecting post-event feedback and reviewing the metrics used to measure engagement, you can demonstrate to your attendees that you\u2019re invested in their thoughts and responses.<\/p>\n\n\n\n By providing the guests with post-event resources such as photos, recordings, slideshows, and more, you can keep the trip\u2019s glow lasting long after their tan fades!<\/p>\n\n\n\n These are some broad overviews of what goes into every successful conference or corporate event, but that doesn\u2019t mean it ends here. By partnering with 212F, you can ensure that your experience goes off perfectly, knowing that you\u2019ve planned it with expert corporate event organisers<\/a>. Reach out today!<\/p>\n\n\n\n The perfect B2B conference or corporate event can feel out of reach, especially in B2B markets. Worry no more – we can help!<\/p>\n","protected":false},"author":13,"featured_media":1469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[105,106],"tags":[],"class_list":["post-1467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-conferences","category-travel-incentives"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts\/1467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/comments?post=1467"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/posts\/1467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/media\/1469"}],"wp:attachment":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/media?parent=1467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/categories?post=1467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/tags?post=1467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n\t\tTyre Dealer Incentive\t<\/h4>\n\t\t\t
\nStep Three: Budget and Planning\n<\/h2>\n\n<\/div>
Step Four: Agenda Design<\/h3>\n
\n\n\n\t\tA Trifecta of Incentive Reward Options\t\t<\/h5>\n\t\t
\n\n\n\t\tB2B Incentive Strategy Isn’t Built Rewards First\t\t<\/h5>\n\t\t
\n\n\n\t\t5 Easy Steps to Check the Health of your B2B Incentive Progr…\t\t<\/h5>\n\t\t
Step Five: Technology and Engagement<\/h2>\n\n\n\n
Step Six: Partnering with Experts<\/h2>\n\n\n\n
Step Seven: Incorporating Sustainability<\/h2>\n\n\n\n
<\/figure>\n<\/div>\n<\/div>\n\n\n\nStep Eight: Attendee Experience<\/h2>\n\n\n\n
Step Nine: Post-Event Follow-Up<\/h2>\n\n\n\n