{"id":3016,"date":"2026-07-30T09:50:51","date_gmt":"2026-07-29T23:50:51","guid":{"rendered":"https:\/\/212f.com\/au\/automotive-incentive-guide\/"},"modified":"2026-07-30T14:37:50","modified_gmt":"2026-07-30T04:37:50","slug":"automotive-incentive-guide","status":"publish","type":"page","link":"https:\/\/212f.com\/au\/loyalty-sales-incentive-guides\/automotive-incentive-guide\/","title":{"rendered":"B2B Automotive Incentive Guide"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Drive Sales Growth with Successful Automotive Incentives<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Driving growth in the ANZ <a href=\"\/au\/automotive-incentive-program\/\">automotive channel<\/a> presents a unique challenge: surviving the margin squeeze. Whether you\u2019re an OEM battling dealership margin leakage and high staff turnover, or an aftermarket supplier fighting grey imports to win \u2018the last three feet\u2019 at the parts counter, relying on passive brand loyalty is a losing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To overcome this, you need to abandon flat volume rebates that erode your bottom line. The key is deploying targeted, scorecard-based incentives that motivate the exact behaviours you need: shifting the focus from simply moving cheap volume to driving high-value sales and capturing critical market data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide provides a blueprint for building high-performance automotive <a href=\"\/au\/b2b-solutions\/incentive-programs\/\">channel incentives<\/a> that achieve exactly that, from structuring Elite Sales Guilds to executing direct-to-rep aftermarket rewards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download the guide to discover how to tackle the industry\u2019s toughest challenges, build lasting brand advocacy, and drive profitable growth across your entire automotive network.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button bubble-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div\n        class=\"single-card-block col-12 no-padding section-margin row\n    \">\n\n\n    \n    \n    \n\n\n    <a class=\"PDF-download col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/07\/B2B-Automotive-Incentive-Guide.pdf\" target=\"_blank\">\n\n        <div class=\"col-12 no-padding image-wrapper\">\n\t\t\t\t\t\t\t<div class=\"pdf-image\"  style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/07\/11.png)\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"pdf-excerpt col-12\">\n                        <h3 class=\"col-12 no-padding\">B2B Automotive Incentive Guide<\/h3>\n                        <p>Optimise your channel strategy. Learn how to solve the margin squeeze, motivate dealer networks, and win aftermarket loyalty with our B2B Automotive Incentive Guide.<\/p>\n\n\n<\/div>\n\n<div class=\"pdf-button col-12 row flex-end flex-middle\">\n<span>Download<\/span>\n<img decoding=\"async\" class=\"pdf-icon\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/PDF-download-Icon.svg\" alt=\"PDF Download Icon\">\n\n<\/div>\n    \n\t\n<\/a>\n\n \n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row flip  light\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/red-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nTailored B2B Automotive Incentive Solutions for your Industry\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p>We understand that the <a href=\"\/au\/automotive-incentive-program\/\">automotive sector<\/a> is not one single market. The purchasing behaviours, channel motivators, and supply chain dynamics are completely unique for every segment, from passenger vehicle <a href=\"\/au\/automotive-incentive-program\/dealer-oem-incentive-program\/\">dealerships<\/a> and <a href=\"\/au\/automotive-incentive-program\/automotive-aftermarket-loyalty\/\">aftermarket<\/a> parts to tyre distribution and commercial truck networks.<\/p>\n<p>A truly effective dealer or channel incentive program must reflect these differences. A one-size-fits-all strategy will fail to connect, which is why we build bespoke programs tailored to the exact operational realities of your audience.<\/p>\n<p>Explore our industry-specific solutions to see how we apply the principles from this guide to the real world. We design and manage targeted incentive programs for dealerships, aftermarket suppliers, and tyre networks, helping you build a strategy that speaks directly to the channel partners you want to reach.<\/p>\n<\/div>\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding  flex-middle \">\n\n\n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/au\/b2b-industry-loyalty-incentive-solutions\/\"\n\t\t\t\t\t>More Industry-Specific Solutions<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t\t\t\t\t\t\t <div class=\"col-12 case-loop rotate-hover\"> \n\t\t\t\t\t<a class=\"casestudy-content col-12 row no-padding\" href=\"https:\/\/212f.com\/au\/case-studies\/tyre-b2b-incentive-program-2\/\">\n<div class=\"col-12 no-padding\">\n\n\t<div class=\"case-study-image\">\n\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/04\/Untitled-design-6.jpg)\"><\/div>\n\n\t<\/div>\n\n<!-- graphic block -->\n\n\n\n\t\t\t<div class=\"graphic-image col-12 no-padding row flex-middle\">\n\n\t\t\t\t<p><b>123<\/b> % Sales Growth | <b>4:1<\/b> ROI<\/p>\n\n\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"col-12 quick-summary\">\n\t\t<i>Case Study<\/i>\n\t\t<h4>\n\t\tTyre Dealer Incentive\t<\/h4>\n\t\t\t<p>\n\t\t\tA tyre dealer target incentive that drove an increase in share in wallet and growth in a crowded promotional market.  \t\t\t<\/p>\n\t\t<\/div>\n\t\t<\/div>\n\n<\/a>\t\t\t \t<\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<section  class=\"testimonial-block col-12 row dark-bubble light-grey section-margin\">\n\n\n\n\n\n            <div class=\"inner-block col-12 row flex-center no-padding\">\n\n                 <h2>Proven Results, Satisfied Customers<\/h2> \n\n\n\n\n\n\n\n\t\t\t<\/div>\n\n<div class=\"content-slider col-12\">\n\n<div class=\"row col-12 flex-center no-padding\">\n        <ul class=\"col-12 no-padding row flex-middle slider-slick testimonialslider\">\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/nulon-removebg-preview-1.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It\u2019s a program like no other in our space and I would highly recommend the 212F.<\/p>\n    <\/blockquote>\n    <h5>Tom Murray &#9679; <span>Channel Marketing Manager<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/forty_winks-removebg-preview.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F\u2019s industry experience and amazing support we couldn\u2019t ask for a better event partner in organisation of our annual National Conference.<\/p>\n    <\/blockquote>\n    <h5>Melanie Cornelius &#9679; <span>Executive Assistant<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/rinnai-removebg-preview.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round &#8211; understanding the business objectives and tailoring the promotion\/experience to suit.<\/p>\n    <\/blockquote>\n    <h5>Fiona Harris &#9679; <span>Marketing & Product Manager<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/HP_Blue_RGB_150_MD-e1728443674213.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F do an excellent job of managing our rewards program, talking to our partner community &#8211; great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it\u2019s all been next level and hugely appreciated.<\/p>\n    <\/blockquote>\n    <h5>Kim Mckay &#9679; <span>HP New Zealand<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                              <\/ul>\n      <\/div>\n\n<\/div>\n       \n\t\t\t\t\t\t\n\n\n\n    <\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section  class=\"faq-block block-section page-push  alignfull row col-12 no-padding dark\"\n\t\t>\n\n\n\t\t<div class=\"container container-xxl \">\n\n\t\t\t<div class=\"col-12 col-8-xxl row no-padding\">\n\t\t\t<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nFrequently Asked Questions on B2B Automotive Incentives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\t\t\t\n\n\n <ul class=\"col-12 no-padding row flex-center\">\n\n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>What does the B2B Automotive Incentive Guide cover?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>The guide provides a comprehensive framework for designing and executing profitable channel incentives across both OEM dealership networks and the independent aftermarket. You will get a detailed breakdown of how to move away from margin-eroding flat rebates, structure high-performing Elite Sales Guilds to secure dealership KPIs, bypass counter barriers in the aftermarket using direct-to-rep digital claiming, and leverage predictive AI to set precise, data-driven targets.<\/p>\n\n             <\/div>\n            <\/li>\n\n\n\n                    <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How do I create an automotive incentive program that actually drives profit?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>Move beyond flat volume rebates that only erode margins. A truly profitable program uses a scorecard-based framework that incentivises high-value behaviours, such as finance penetration, genuine accessory sales, and improved CSI scores, not just vehicle volume.<\/p>\n\n             <\/div>\n            <\/li>\n\n\n\n                    <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>What\u2019s the best way to motivate franchised dealership staff?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>Implement an &#8220;Elite Sales Guild&#8221; or &#8220;Society of Excellence&#8221; program. These structured frameworks align dealer principals, managers, and consultants around a comprehensive set of KPIs, rewarding holistic performance and staff tenure to reduce turnover and protect long-term profitability.<\/p>\n\n             <\/div>\n            <\/li>\n\n\n\n                    <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How can I increase sales in the independent aftermarket without just offering discounts?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>The key is data and direct engagement. For distributors, this means using workshop POS data to create personalised stretch targets. For manufacturers, it means using predictive AI to set data-driven goals for your partners, ensuring you move targeted stock based on verified market demand.<\/p>\n\n             <\/div>\n            <\/li>\n\n\n\n                    <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How do I stop my brand from being ignored at the parts counter?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>You have to win &#8220;the last three feet&#8221; by building brand preference directly with the person behind the counter. Deploying direct-to-rep incentives with frictionless mobile claiming (like invoice scanning) rewards them instantly for choosing your brand, making you their default recommendation.<\/p>\n\n             <\/div>\n            <\/li>\n\n\n\n        \n<\/ul>\n<\/div>\n\n\n\t\t<\/div>\n\n\n\n<\/section>\n\n\n\n\n<section  class=\"form-block block-section page-push  alignfull  row col-12 no-padding  dark \">\n\n\n\t\t<div id=\"3_id\" class=\"  container container-xxl  \">\n\n\t\t\t<div class=\"col-12 col-8-l row no-padding\">\n\n\t\t\t<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' ><div id='gf_3' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Get in touch.<\/h2>\n                            <p class='gform_description'><b>Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?<\/b>\r\n<br>\r\n<br>\r\nNo question is too big or too small. We\u2019d love to help you, whether that\u2019s a potential B2B loyalty program design or a delivery of an engaging reward option. 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form_sublabel_below description_below validation_below'><div id=\"field_3_20\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_20'>Comments<\/label><div class='ginput_container'><input name='input_20' id='input_3_20' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_3_20'>This field is for validation purposes and should be left unchanged.<\/div><\/div><fieldset id=\"field_3_3\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_3_3'>\n                            \n                            <span id='input_3_3_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_3.3' id='input_3_3_3' value=''   aria-required='true'   placeholder='First Name *'  \/>\n                                                    <label for='input_3_3_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_3_3_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_3.6' id='input_3_3_6' value=''   aria-required='true'   placeholder='Last Name *'  \/>\n                                                    <label for='input_3_3_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_3_14\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_14'>Company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_14' id='input_3_14' type='text' value='' class='medium'    placeholder='Company' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_3_11\" class=\"gfield gfield--type-select gfield--input-type-select gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_11'>Industry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_11' id='input_3_11' class='medium gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Please select industry *<\/option><option value='427' >Agriculture<\/option><option value='428' >Automotive<\/option><option value='429' >Construction<\/option><option value='430' >Distribution<\/option><option value='431' >Energy<\/option><option value='432' >Entertainment<\/option><option value='433' >Finance<\/option><option value='434' >Food Distribution<\/option><option value='435' >Hospitality<\/option><option value='436' >Insurance<\/option><option value='437' >IT<\/option><option value='438' >Manufacturer<\/option><option value='439' >Other<\/option><option value='440' >Retail<\/option><option value='441' >Telecommunications<\/option><option value='442' >Trade<\/option><option value='443' >Utilities<\/option><option value='565' >Animal Health<\/option><\/select><\/div><\/div><div id=\"field_3_15\" class=\"gfield gfield--type-email gfield--input-type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_15'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_15' id='input_3_15' type='email' value='' class='medium'   placeholder='Email *' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_3_6\" class=\"gfield gfield--type-text gfield--input-type-text gfield gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_6'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_3_6' type='text' value='' class='medium'    placeholder='Phone *' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_3_10\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >Where are you based?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_3_10'>\n\t\t\t<div class='gchoice gchoice_3_10_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_10' type='radio' value='296' checked='checked' id='choice_3_10_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_3_10_0' id='label_3_10_0' class='gform-field-label gform-field-label--type-inline'>Australia<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_3_10_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_10' type='radio' value='297'  id='choice_3_10_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_3_10_1' id='label_3_10_1' class='gform-field-label gform-field-label--type-inline'>New Zealand<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_3_8\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_8'>Message<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_8' id='input_3_8' class='textarea medium'    placeholder='Message' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_3_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden 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