{"id":2425,"date":"2025-10-01T11:32:28","date_gmt":"2025-10-01T01:32:28","guid":{"rendered":"https:\/\/212f.com\/au\/maximising-roi-guide\/"},"modified":"2025-12-11T16:24:06","modified_gmt":"2025-12-11T05:24:06","slug":"proving-roi-guide","status":"publish","type":"page","link":"https:\/\/212f.com\/au\/loyalty-sales-incentive-guides\/proving-roi-guide\/","title":{"rendered":"Proving ROI in Your B2B Program"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Maximising the Value and Impact of Your B2B Loyalty or Incentive Program<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Proving the value of your program can be challenging, especially when many of the benefits manifest as long-tail, ongoing behavioral changes. Unlike direct sales boosts, these results are often harder to quantify at first glance.<\/p>\n\n\n\n<p>This guide offers clear, actionable strategies to help you define and demonstrate the true value of your B2B loyalty and incentive programs. Learn how to measure long-term success, identify key performance indicators, and link program efforts to tangible business outcomes.<\/p>\n\n\n\n<p>Ready to demonstrate your program\u2019s true impact? Explore the strategies that will help you make a clear case for its value.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button bubble-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div\n        class=\"single-card-block col-12 no-padding section-margin row\n    \">\n\n\n    \n    \n    \n\n\n    <a class=\"PDF-download col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/10\/ROI-Guide.pdf\" target=\"_blank\">\n\n        <div class=\"col-12 no-padding image-wrapper\">\n\t\t\t\t\t\t\t<div class=\"pdf-image\"  style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/10\/ROI.jpg)\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"pdf-excerpt col-12\">\n                        <h3 class=\"col-12 no-padding\">Proving B2B ROI Guide<\/h3>\n                        <p>Learn how to prove the ROI of your B2B loyalty and incentive programs with actionable strategies and real-world case studies.<\/p>\n\n\n<\/div>\n\n<div class=\"pdf-button col-12 row flex-end flex-middle\">\n<span>Download<\/span>\n<img decoding=\"async\" class=\"pdf-icon\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/PDF-download-Icon.svg\" alt=\"PDF Download Icon\">\n\n<\/div>\n    \n\t\n<\/a>\n\n \n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row flip  light\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/red-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nReal-World Case Studies: Demonstrating ROI Success Across Industries\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p>Proving the ROI of your loyalty and incentive programs requires real-world examples that showcase measurable success. We\u2019ve partnered with B2B businesses across a range of industries in Australia and New Zealand to help them define and quantify the value of their programs. These case studies highlight how tailored incentive and loyalty solutions have driven long-term customer engagement, maximised share of wallet, and generated sustainable revenue growth.<\/p>\n<p>Each case study is a testament to how our strategic approach not only achieves immediate program goals but also fosters enduring customer loyalty. By analysing performance data, tracking key metrics, and continuously optimising engagement, we\u2019ve helped businesses transform their loyalty programs into powerful tools for both short-term wins and long-term success.<\/p>\n<p>Explore these real-world examples to see how businesses like yours have used incentives and loyalty strategies to create measurable value, overcome challenges, and drive consistent results.<\/p>\n<\/div>\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding  flex-middle \">\n\n\n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/case-studies\/\"\n\t\t\t\t\t>More Case Studies<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<section  class=\"testimonial-block col-12 row dark-bubble light-grey section-margin\">\n\n\n\n\n\n            <div class=\"inner-block col-12 row flex-center no-padding\">\n\n                 <h2>Proven Results, Satisfied Customers<\/h2> \n\n\n\n\n\n\n\n\t\t\t<\/div>\n\n<div class=\"content-slider col-12\">\n\n<div class=\"row col-12 flex-center no-padding\">\n        <ul class=\"col-12 no-padding row flex-middle slider-slick testimonialslider\">\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/nulon-removebg-preview-1.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>Nulon are always looking at ways to engage with our customers and support your relationships in meaningful ways that create opportunities for mutual growth. We are extremely pleased with the results of Nulon Xccelerate Rewards. It\u2019s a program like no other in our space and I would highly recommend the 212F.<\/p>\n    <\/blockquote>\n    <h5>Tom Murray &#9679; <span>Channel Marketing Manager<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/forty_winks-removebg-preview.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F are a proactive, supportive event partner who are responsive to the needs of our business. Our events are always delivered to an exceptionally high standard, and with 212F\u2019s industry experience and amazing support we couldn\u2019t ask for a better event partner in organisation of our annual National Conference.<\/p>\n    <\/blockquote>\n    <h5>Melanie Cornelius &#9679; <span>Executive Assistant<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/rinnai-removebg-preview.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F has consistently delivered outstanding products and experiences over the many years and many program incarnations I have worked with them on. They deliver a top-tier experience all round &#8211; understanding the business objectives and tailoring the promotion\/experience to suit.<\/p>\n    <\/blockquote>\n    <h5>Fiona Harris &#9679; <span>Marketing & Product Manager<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                      \n\n<li class=\"inner-slide no-padding row\">\n  <div class=\"wrapper-div col-12 row flex-top no-padding\">\n          <div class=\"the-slide col-12  \">\n\n  \n      <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/HP_Blue_RGB_150_MD-e1728443674213.png\" alt=\"\">\n\n    \n    <blockquote>\n      <p>212F do an excellent job of managing our rewards program, talking to our partner community &#8211; great clear communication, along with an in-depth understanding of our business needs. The engagement, the support, the forward thinking, it\u2019s all been next level and hugely appreciated.<\/p>\n    <\/blockquote>\n    <h5>Kim Mckay &#9679; <span>HP New Zealand<\/span><\/h5>\n\n    <\/div>\n\n\n  <\/div>\n<\/li>\n\n\n\n                              <\/ul>\n      <\/div>\n\n<\/div>\n       \n\t\t\t\t\t\t\n\n\n\n    <\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n<section  class=\"trusted-by-block block-section page-push col-12 flex-middle row dark\"\n\t\t>\n\n\t<div class=\"col-12 row flex-middle flex-center no-padding\">\n\n\t\t\t<div class=\"block-title-section row col-12 no-padding \">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"has-text-align-center\">\nWhere We Change Behaviour\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Untitled-design-2024-11-21T095744.210-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/De-Loranzo.png\" alt=\"De Lorenzo\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/JA-Russell.png\" alt=\"JA Russell\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/Ingram-Micro.png\" alt=\"Ingram Micro\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/HP.png\" alt=\"HP Australia\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Carters-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Untitled-design-2024-11-21T095857.761-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Taubmans-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/samsung-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/panasonic-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/air-new-zealand-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"image-block flex-center flex-middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/coca-cola-1.png\" alt=\"\" class=\"logo-image text-center\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\n\t\t\t\n\n\n\t\t<\/div>\n\n<\/section>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section  class=\"faq-block block-section page-push  alignfull row col-12 no-padding dark\"\n\t\t>\n\n\n\t\t<div class=\"container container-xxl \">\n\n\t\t\t<div class=\"col-12 col-8-xxl row no-padding\">\n\t\t\t<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nFrequently Asked Questions for Proving ROI\n<\/h2>\n\n<\/div>\n\n<\/div>\n\t\t\t\n\n\n <ul class=\"col-12 no-padding row flex-center\">\n\n\n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How do you calculate the ROI of a B2B incentive or loyalty program?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>You calculate program ROI by subtracting the total program cost from the incremental profit it generated, then dividing that figure by the program cost. This calculation provides a clear financial measure of the return on investment your program has delivered.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>What are the most important metrics for proving program ROI?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>The most important metrics for proving program ROI are tracking the incremental uplift in sales, revenue, and gross profit from engaged members. These key performance indicators directly link your program&#8217;s activities to tangible financial results.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>How can I build a strong business case for a new loyalty program?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>To build a strong business case, forecast the potential program ROI by modeling expected sales lifts and comparing the projected gains against the estimated program costs. A solid forecast provides the financial justification needed to secure stakeholder buy-in for your B2B loyalty program.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n<div class=\"col-12 row no-padding hidefaq\">            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>What is considered a good return on investment for a sales incentive program?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>While any positive return on investment is good, a well-managed sales incentive program can deliver an ROI of over 300%. The ultimate goal is to generate incremental profit that far exceeds the total cost of the program.<\/p>\n\n             <\/div>\n            <\/li>\n\n            \n\n        \n            <li class=\"col-12 text-box\">\n             <div class=\"question col-12 row flex-middle no-padding\">\n              <a  href=\"javascript:void(0);\" class=\"col-12 no-padding\"  href=\"#\">\n\n                <img decoding=\"async\" class=\"no-shadow faqclose\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-minus-square.svg\" alt=\"close\"\/>\n                <img decoding=\"async\" class=\"no-shadow faqopen\" src=\"https:\/\/212f.com\/au\/wp-content\/themes\/212f-2024-theme\/library\/images\/block-images\/icon-plus-square.svg\" alt=\"open\"\/>\n                <h6>Why is tracking program ROI so important for B2B businesses?<\/h6>\n\n              <\/a>\n            <\/div>\n            <div class=\"accordion-panel\">\n                <p>Tracking program ROI is crucial because it proves the financial value and effectiveness of your B2B loyalty or incentive program to key stakeholders. It moves the conversation from cost to investment, justifying the budget and ensuring ongoing support for your customer retention strategies.<\/p>\n\n             <\/div>\n            <\/li>\n\n            <\/div>\n             <span class=\"read-more-faq button\">Show more<\/span>\n\n        \n<\/ul>\n<\/div>\n\n\n\t\t<\/div>\n\n\n\n<\/section>\n\n\n\n\n<section  class=\"form-block block-section page-push  alignfull  row col-12 no-padding  dark \">\n\n\n\t\t<div id=\"3_id\" class=\"  container container-xxl  \">\n\n\t\t\t<div class=\"col-12 col-8-l row no-padding\">\n\n\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' ><div id='gf_3' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Get in touch.<\/h2>\n                            <p class='gform_description'><b>Got questions about B2B incentive & loyalty programs, reward options or travel incentive & events ideas?<\/b>\r\n<br>\r\n<br>\r\nNo question is too big or too small. We\u2019d love to help you, whether that\u2019s a potential B2B loyalty program design or a delivery of an engaging reward option. Give us a call or fill out the form below and we&#8217;ll be in touch soon.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_3' id='gform_3'  action='\/au\/wp-json\/wp\/v2\/pages\/2425#gf_3' data-formid='3' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_bfdac43ce5b88fb280a46e2b292cbf67\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_bfdac43ce5b88fb280a46e2b292cbf67\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label 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