{"id":228,"date":"2023-01-20T13:21:29","date_gmt":"2023-01-20T02:21:29","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/au\/b2b-loyalty-engagement-and-communications\/"},"modified":"2025-09-23T21:06:07","modified_gmt":"2025-09-23T11:06:07","slug":"b2b-loyalty-engagement-and-communications","status":"publish","type":"page","link":"https:\/\/212f.com\/au\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/","title":{"rendered":"B2B Loyalty Engagement & Communications"},"content":{"rendered":"\n
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\nRelevant Communications to the Individual\n<\/h2>\n\n<\/div>

Not all customer segments are the same \u2013 your loyalty program\u2019s messaging needs to allow for these differences. A well-crafted engagement journey sends compelling messaging that connects with your target audience with unique creative that separates you from your competitors.<\/p>\n

Our B2B Engagement Loyalty Model<\/strong> (ELM)<\/strong> will target the right people with the right messages, and achieve your loyalty program and communications goals.<\/p>\n

Don\u2019t fall into the trap of sending generic messaging, deliver engaging and personalised messages that create results for your business.<\/p>\n<\/div>\n\n\n\n\n

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\n\n\t\t\t\t\t\t\t\t\t\"engagement<\/a>\n\t\t\t\t\t\t\t\t \t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n\n\n\n
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ELM \u2013 Your B2B Engagement Strategy Tool<\/center>\n<\/h2>\n\n<\/div>\n

Using the data analytics of Power BI, our B2B Engagement Loyalty Model (ELM)<\/strong> builds customer insights over the length of your loyalty program, allowing constant and timely optimisation to keep your business goals front of mind.<\/p>\n

Our model places your customers into loyalty cohorts based on behavioural and transactional metrics giving your loyalty program a powerful and relevant option to communicate based on user needs and the current status a customer has within the loyalty program. With ELM, you can communicate one-on-one with an audience of thousands.<\/p>\n<\/div>\n\n<\/div>\n\n\n\n