{"id":923,"date":"2019-09-10T04:19:02","date_gmt":"2019-09-10T04:19:02","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/au\/case-studies\/stanley-black-decker-the-shed-rewards\/"},"modified":"2025-09-22T14:13:24","modified_gmt":"2025-09-22T04:13:24","slug":"black-decker-the-shed-rewards","status":"publish","type":"case-study","link":"https:\/\/212f.com\/au\/case-studies\/black-decker-the-shed-rewards\/","title":{"rendered":"Stanley Black &amp; Decker &#8211; The Shed Rewards"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Finding ways to add value to a customer transaction is what makes a brand truly successful.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">In partnership with 212F, Stanley Black &amp; Decker transformed a stagnant relationship with their business customers into a loyal network and increased their share of wallet.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"26%\">26%<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>Sales Growth<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">40:1<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>ROI<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/reward-programs\/merchandise-rewards\/\" title=\"https:\/\/212f.com\/reward-programs\/merchandise-rewards\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-cc334c66-e683-405e-97ab-19841380d03c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be{fill:none;}.uuid-1addca0a-0524-4a03-9fec-2341ef7a1bdb{fill:#d2232a;}.uuid-861d877c-4802-48a7-b826-b1441b0e9a33{clip-path:url(#uuid-b328a96e-98c2-414f-88ef-eb9681787173);}<\/style><clipPath id=\"uuid-b328a96e-98c2-414f-88ef-eb9681787173\"><rect class=\"uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be\" x=\"20.185\" y=\"31.68649\" width=\"79.63\" height=\"56.62701\"\/><\/clipPath><\/defs><rect 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id=\"uuid-da57d7a5-c242-4ece-ba33-16fffad46a0f\" class=\"uuid-1addca0a-0524-4a03-9fec-2341ef7a1bdb\" d=\"M86.15698,50.16749h-6.5c-1.13946.00055-2.06335.92354-2.065,2.063v7.368c.00055,1.14056.92444,2.06535,2.065,2.067h10.4c1.14267-.00262,2.06687-.93107,2.06424-2.07374-.00076-.33354-.08216-.66196-.23724-.95726l-3.894-7.368c-.35823-.67773-1.06242-1.10124-1.829-1.1M85.85498,52.78649l3.242,6.279-8.905-.047v-6.258l5.663.026Z\"\/><\/g><\/g><\/g><\/svg>            <h6>Merchandise Rewards<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\" title=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <h6>Retention &amp; Engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/greater-share-of-wallet\/\" title=\"https:\/\/212f.com\/insights\/greater-share-of-wallet\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-6d55da23-4762-45f3-bd4f-3ce69e457917\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-651a4deb-15df-482a-af08-22f9659ef151{clip-path:url(#uuid-4df06c15-822d-4d5a-80d3-86591801b79b);}.uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab{fill:none;}.uuid-03955c4a-c2b9-452a-97b0-0632b4a80d88{fill:#d2232a;}<\/style><clipPath id=\"uuid-4df06c15-822d-4d5a-80d3-86591801b79b\"><rect class=\"uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab\" x=\"28.23352\" y=\"27.06949\" width=\"63.53296\" height=\"65.86102\"\/><\/clipPath><\/defs><rect 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           <h6>Channel Sales Programs<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/Generic.jpg); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey slant image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p><strong>Stanley Black &amp; Decker (SBD) is one of the world&#8217;s top providers of tools and storage solutions, sold through iconic and trusted brands such as Stanley, Black &amp; Decker, DeWalt, Sidchrome, Powers Fasteners, and Irwin Tools. They are also the second biggest provider worldwide of security solutions and a global leader in engineered fastening.<\/strong><\/p>\n<p>The merger of Stanley and Black &amp; Decker changed the way SBD went to market, with a sales strategy focused on key trade partners in their industry. This strategy impacted the large Independent Dealer network across Australia, which lost direct contact with SBD and as a result, began to purchase from competitors who gave them sales support.<\/p>\n\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/Generic.jpg\" alt=\"Distributor Growth Program\">\n\n        <\/div>\n<\/section>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Impact\n<\/h2>\n\n<\/div>\n<div class=\"block-text-area col-12 no-padding p-size \"><p><strong>The network was stocking and selling less of the Stanley Black &amp; Decker product range and competitor activity was also eroding sales. Although Stanley Black &amp; Decker often delivered tactical campaigns that influenced salespeople\u2019s recommendation behaviour when selling to the consumer, other vendors had attractive incentives targeted at dealers that drove product purchases.<\/strong><\/p>\n<p>Stanley Black &amp; Decker had to shake things up and add value to the Independent Dealer Network in such a way that they would impress and reconnect with customers.<\/p>\n<p>To combat this, Stanley Black &amp; Decker wanted a new direction and engagement strategy:<\/p>\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Increase dealer engagement<\/h5>                \n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-3-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-67811da2-32f5-4978-a171-c017d1a4cdff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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<\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Strengthen dealer relationships<\/h5>                \n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color \" href=\"#sbdcaseform\"\n\t\t\t\t\t>Get in touch<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding  \"><p><strong>The Shed Rewards was created. This brand appealed to the predominantly male audience, as it was designed to be reminiscent of a tool shed, where you can find any SBD product across the diverse product portfolio, which was exactly how the program was branded.<\/strong><\/p>\n<p>The program criteria focused on encouraging Independent Dealers to stock and buy key products from all the product ranges. Participants earned points on all purchases of eligible brands, and points could then be redeemed for rewards, with additional points earned by meeting quarterly program sales targets of SBD key brands. to ensure seasonal engagement.<\/p>\n<p>The points earned across all sales could be redeemed instantly, providing instant gratification, and reinforcing behavioural change towards stocking and selling SBD products. The initial points rate was set lower, with larger benefits coming from achieving beyond quarterly targets to trigger incremental points earned.<\/p>\n<p>These increased earn rates allowed dealers to earn double the value of points previously earned, providing an additional sense of value from achieving these targets.<\/p>\n<p>The second key area of the program, recognition for independent dealers, was provided through the ability to become Premium Dealers by meeting specific program requirements. This status came with benefits including product previews, deals, in-store marketing, and direct sales support, based upon feedback from the network.<\/p>\n<p>The program was driven by supplemental launch marketing, including brochures and a fully branded sales website where participants could monitor their progress and redeem their earned points for reward catalogue items, and supplemented with frequent personalised communications.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong>At the end of the first year of Shed Rewards, the program had become the talk of the network and dealers reengaged to stock and sell Stanley Black &amp; Decker.<\/strong><\/p>\n<p>Independent Dealers had a sense of being part of a select, hand-picked group of participants and achieved a <strong>staggering 26% sales growth<\/strong> over the previous year. The initial design the SBD \u2018Shed Rewards\u2019 targeted a 10:1 return on investment through sales growth.<\/p>\n<p>However, with the increase of the share of wallet spend with SBD, the program delivered an <strong>amazing 40:1 return on investment<\/strong>. Returning SBD an additional $30 more benefit to every $1 dollar spent in the program. A result that delivered SBD more than expected.<\/p>\n<p>Much of the return was attributed to Shed Rewards\u2019 focus on incentivising sales volume across the entire product range and brands, as well as deepening engagement across all the network. \u00a0In short, the design and execution of the Shed Rewards&#8217; engagement strategy influenced dealer and salespeople behaviour significantly.<\/p>\n<p>The overwhelming feedback from Shed Rewards&#8217; participants was that not only had they been personally rewarded by Stanley Black &amp; Decker more than any other manufacturer, they were extremely happy to be building stronger, mutually beneficial financial relationships with Stanley Black &amp; Decker again.<\/p>\n<p>Additionally, they were part of a network of Premium Dealers who felt they were doing the right thing by customers by recommending a quality product and getting rewarded for it, rather than recommending on price or even inferior product because of a back-end incentive.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/SBD-Composit-1.png\" alt=\"\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"sbdcaseform\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row flex-center\"> <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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Engage Magazine Mailing List<\/h2>\n                            <p class='gform_description'>Interested in what&#8217;s hot in the world of B2B Loyalty, Incentive & Rewards programs, incentive travel experiences, and more?<br>\r\n<br>\r\nSign up below to make sure you don&#8217;t miss out on the latest issue of Engage Magazine, Australia and New Zealand&#8217;s only B2B Loyalty, Incentive & Rewards magazine.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/au\/wp-json\/wp\/v2\/case-study\/923#gf_4' data-formid='4' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_35be03f21148cf7daf00d9edcddf7231\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_35be03f21148cf7daf00d9edcddf7231\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_4_2\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_4_2'>Please complete the below form to receive your printed version:<\/div><div class='ginput_complex ginput_container 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aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_4_2_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_4_3\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_3'>Company Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='text' value='' class='large'    placeholder='Company Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div 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class='ginput_left address_zip ginput_address_zip gform-grid-col' id='input_4_22_5_container' >\n                                    <input type='text' name='input_22.5' id='input_4_22_5' value=''   placeholder='Postal Code' aria-required='true'    \/>\n                                    <label for='input_4_22_5' id='input_4_22_5_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>ZIP \/ Postal Code<\/label>\n                                <\/span><input type='hidden' class='gform_hidden' name='input_22.6' id='input_4_22_6' value='' \/>\n                    <div class='gf_clear gf_clear_complex'><\/div>\n                <\/div><\/fieldset><fieldset id=\"field_4_21\" class=\"gfield gfield--type-radio gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >Country<span 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type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https:\/\/212f.com\/au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else 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  <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/confident-sales-manager-2021-09-02-01-39-18-utc.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> 5 Design Pillars for Any B2B Loyalty &amp; In&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Review where your business opportunities are, build plans to address challenges that may arise and set budgets for a financial year.  <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/au\/insights\/do-merchandise-rewards-actually-work\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/iStock-1328508921.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Do Merchandise Rewards Actually Work? <\/h5>\n              <div class=\"col-12 blog-content\"> Merchandise rewards are something out of the box. Over a long period of time, people can work towards great rewards. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/au\/insights\/benefits-of-a-b2b-loyalty-program\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/iStock-1360337422.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Benefits of a B2B Loyalty Program <\/h5>\n              <div class=\"col-12 blog-content\"> B2B Loyalty programs can give you customer retention, increased sales, generate new customers and more. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <\/div>   <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Stanley Black &amp; Decker&#8217;s incentive program objective was sales growth. 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