{"id":917,"date":"2020-10-12T09:29:47","date_gmt":"2020-10-11T22:29:47","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/au\/case-studies\/enterprise-rewards-program-it-industry\/"},"modified":"2025-07-28T09:10:56","modified_gmt":"2025-07-27T23:10:56","slug":"incentive-program-it-industry","status":"publish","type":"case-study","link":"https:\/\/212f.com\/au\/case-studies\/incentive-program-it-industry\/","title":{"rendered":"Re-launching a channel incentive program for a leading multinational IT Industry Vendor"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">How can a varied incentive program help work alongside a brand refresh to draw back a dwindling customer base? <\/h2>\n\n\n\n<p class=\"has-text-align-center\">Following a major internal restructure, 212F assisted in changing behaviour in a multinational IT industry vendor&#8217;s sales channel to keep resellers engaged and advocating their products, with an incredible 272:1 ROI.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"70\">70<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Retention<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">272:1<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>ROI<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/reward-programs\/incentive-travel\/\" title=\"https:\/\/212f.com\/reward-programs\/incentive-travel\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ff6d6529-59c6-46fe-8893-06c3f12530ac\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-1070c191-28b9-4c20-affd-385ba5a3890b{fill:none;}.uuid-728d8124-8fff-4564-8707-d8388bf4d303{clip-path:url(#uuid-6a98434b-d8cd-49f4-a38c-5efd4c917616);}.uuid-8acd021b-7a58-47a9-b4aa-6035ada57117{fill:#d2232a;}<\/style><clipPath id=\"uuid-6a98434b-d8cd-49f4-a38c-5efd4c917616\"><rect class=\"uuid-1070c191-28b9-4c20-affd-385ba5a3890b\" x=\"23.49652\" y=\"23.49548\" width=\"73.00696\" 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           <h6>Incentive Travel<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/reward-programs\/visa-prepaid-cards\/\" title=\"https:\/\/212f.com\/reward-programs\/visa-prepaid-cards\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-17392e40-5287-4ba9-b7af-736986cae75b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-eb79fb34-e1c0-4e51-a10a-ea3b8122a604{clip-path:url(#uuid-30f2e4ba-ac8e-44b2-bfe1-e3476b5814d4);}.uuid-8008312e-5215-4e32-ad11-7a495ab37b02{fill:none;}.uuid-f48a4b4c-11ca-4884-bb50-34e06a1908e1{fill:#d2232a;}<\/style><clipPath id=\"uuid-30f2e4ba-ac8e-44b2-bfe1-e3476b5814d4\"><rect class=\"uuid-8008312e-5215-4e32-ad11-7a495ab37b02\" x=\"21.55798\" y=\"24.4895\" width=\"76.88403\" height=\"71.021\"\/><\/clipPath><\/defs><rect 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title=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" x=\"19.784\" y=\"32.75449\" width=\"80.43201\" height=\"54.49103\"\/><\/clipPath><\/defs><rect id=\"uuid-d3db9dbc-eedb-4c92-bad4-4dda80397f5a\" class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" width=\"120\" height=\"120\"\/><g id=\"uuid-f5e7ce67-1d11-4a2f-a825-b44c23cb28cf\"><g 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           <h6>Retention &amp; Engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/b2b-solutions\/channel-partner-program\/\" title=\"https:\/\/212f.com\/b2b-solutions\/channel-partner-program\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-613a1f4d-2fd0-450c-a0d7-65c853b42f02\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6{fill:none;}.uuid-c924ecc5-db13-4307-88f4-9a39dfbd7907{clip-path:url(#uuid-9e44bbd5-6f50-48b3-be13-edf75164c76d);}.uuid-7637350c-b4c9-430d-8158-a3b09f81cb94{fill:#d2232a;}<\/style><clipPath id=\"uuid-9e44bbd5-6f50-48b3-be13-edf75164c76d\"><rect class=\"uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6\" x=\"18.97449\" y=\"17.52249\" width=\"82.05103\" 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           <h6>Channel Sales programs<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/iStock-1198252571-e1707368480631.jpg); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey slant image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p>The way to market for this vendor in this competitive industry is via a reseller sales channel. An industry where indirect sales teams sell products from multiple vendors. Our client is one of these vendors. This cluttered market means it is critical that our client find avenues to successfully communicate with hundreds of local sales teams, and that resellers understand and buy in to the new brand to promote and sell their products over and above competitors. It is a relationship channel, where top of mind equals success for vendors trying to influence these indirect sales teams.<\/p>\n<p>The IT industry has a long history of using incentives and promotions to drive reseller sales teams to move products and our client needed a program under the new brand to engage and motivate resellers in order to achieve their corporate sales objectives.<\/p>\n\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/iStock-1198252571-e1707368480631.jpg\" alt=\"With pain points eliminated, this customer experiences success with her business of choice\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Impact\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-aacdc108-73e1-42fc-9d29-b6e1ef6eb939\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-dbfabc19-e12a-4d34-9b2f-f95f3ce0ba0e{fill:none;}.uuid-3ffb6f9b-ecf0-4cb2-941d-246ca4e6f458{fill:#d2232a;}.uuid-cf435cbd-2489-4fff-96db-06a8d149441d{clip-path:url(#uuid-0764dd5a-16e1-41e2-9662-0a08039f3689);}<\/style><clipPath id=\"uuid-0764dd5a-16e1-41e2-9662-0a08039f3689\"><rect class=\"uuid-dbfabc19-e12a-4d34-9b2f-f95f3ce0ba0e\" x=\"25.77905\" y=\"25.77899\" width=\"68.44189\" height=\"68.44202\"\/><\/clipPath><\/defs><rect id=\"uuid-3ea401cd-750e-4887-99c3-96e8dd6e9fdb\" class=\"uuid-dbfabc19-e12a-4d34-9b2f-f95f3ce0ba0e\" width=\"120\" height=\"120\"\/><g id=\"uuid-a724eba0-8e1c-4766-9e39-8bbed3ed602e\"><g class=\"uuid-cf435cbd-2489-4fff-96db-06a8d149441d\"><g id=\"uuid-fbec9779-9db0-4295-b5c4-a5f285742a4e\"><path id=\"uuid-05638973-73a7-4076-9bce-aebc58982927\" class=\"uuid-3ffb6f9b-ecf0-4cb2-941d-246ca4e6f458\" d=\"M92.75805,81.61497h-54.372V27.24397c0-.8091-.6559-1.465-1.465-1.465s-1.465.6559-1.465,1.465v54.371h-8.208c-.80827-.02111-1.48061.61701-1.50172,1.42528-.02111.80827.61701,1.48061,1.42528,1.50172.02548.00066.05097.00066.07644,0h8.209v8.211c0,.8091.6559,1.465,1.465,1.465s1.465-.65591,1.465-1.465v-8.21h54.371c.80827-.02111,1.44639-.69345,1.42528-1.50172-.02033-.77858-.6467-1.40495-1.42528-1.42528\"\/><path id=\"uuid-b33eb7fd-0868-43d7-89c8-5833d7cc2154\" class=\"uuid-3ffb6f9b-ecf0-4cb2-941d-246ca4e6f458\" d=\"M44.56508,74.49401l2.183,1.685c.61525.47597,1.37114.73415,2.149.734.15207-.00007.30399-.00909.455-.027.93034-.11778,1.77554-.60101,2.349-1.343l9.844-12.743,14.835-.025c.54002.0015,1.04163-.27907,1.323-.74l5.452-9.586c.27.42264.73648.67887,1.238.68h.052l6.836-.241c.80777-.00055,1.46245-.65524,1.463-1.463v-22.404c.00149-.24187-.05801-.48021-.173-.693-.38459-.71122-1.27084-.97911-1.985-.6l-19.708,10.597c-.69172.37274-.9651,1.22558-.619,1.931l3.035,6.188c.27793.59107.91994.91989,1.562.8l-3.229,5.709-14.115.015c-.47038-.00402-.91748.20429-1.217.567l-12.362,16.004v.007c-.57492.73672-.82967,1.67358-.707,2.6.11693.92939.59866,1.77413,1.339,2.348M46.25508,71.31201l11.919-15.429,14.306-.015c.54239.00511,1.04171-.29478,1.292-.776l5.9-10.441c.38814-.70929.1278-1.59893-.58149-1.98707-.41344-.22624-.91051-.23962-1.33551-.03593l-2.484,1.217-1.766-3.611,16.312-8.766v18.545l-4.014.144-.09-2.626c-.03164-.78757-.6788-1.41002-1.467-1.411h-.052c-.50649.01739-.96715.29796-1.215.74l-7.4,12.992-14.756.025c-.45288.00064-.88001.21069-1.157.569l-10.276,13.3c-.09772.12717-.24125.21114-.4.234-.16284.02224-.32773-.0225-.457-.124l-2.185-1.685c-.12479-.09875-.20622-.24223-.227-.4-.01857-.16677.0292-.33416.133-.466\"\/><\/g><\/g><\/g><\/svg>\n\n            <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Return on Investment<\/h5>                <p>Following the business directional change, the vendor had to ensure the new incentive program investment would target resellers who would provide the most financial impact, driving a positive ROI result. The program structure would reward the best-performing individuals and reseller partners whilst focusing on future growth, not just on current performance.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-cc334c66-e683-405e-97ab-19841380d03c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Brand Loyalty<\/h5>                <p>Our challenge was to develop a program that would take our client\u2019s new brand to the top position in the IT sector, ensuring their partners were selling their products \u2018first and always\u2019. This meant the incentive program must reward participants emotionally and financially by getting something back for their hard work, and just as importantly, recognised for their loyalty to the brand.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"#itcasestudyform\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solutions\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong>Due to the disruption of how resellers would now engage with the new brand, the rewards program had to have its own visual identity, as well as continuing to enforce the new brand. The vendor needed to set themselves apart, to define their brand in a way that conjured up emotions of lifestyle, rewards, and freedom. The offer also needed to cut through both the Australia and New Zealand markets.<\/strong><\/p>\n<p>212F created a ground-breaking and engaging program that encompassed the new values of the company &#8211; with positive ROI results! The innovative channel program, with creative rewards and once-in-a-lifetime travel experiences for high performers, built quality and profitable relationships with business partners of all sizes.<\/p>\n<p>The program employed a tiered points structure, allowing a focused budget towards aspirational rewards to simultaneously promote the new lifestyle brand that the client wanted at the forefront.\u00a0Incentive trips were strategically added to the program to build relationships between internal teams and teams, and were redeemed for points, meaning relationship development activity came out of the program budget.<\/p>\n<p>The effect of moving from simple, cash-based incentives to emotional and memorable lifestyle experiences and prepaid gift cards, alongside frequent travel incentive trips, drew immediate attention from the channel. These rewards recognised high performers, allowing participants to stand apart from competitors and peers alike.<\/p>\n<p>212F&#8217;s internal technology platform designed to manage complex sales data and attribute points into a central destination portal ensured that participation and engagement within the program skyrocketed. This was supplemented by strategic communications deployed via a multi-channel marketing plan, using frequent, personalised communications to ensure that both engagement and sales soared.<\/p>\n<p>The new structure of the program captivated resellers and promoted this IT vendor as an experience and lifestyle brand that values partner relationships. The client and 212F succeeded in developing a newly aligned brand identity with attractive rewards that drove performance and created a solid market proposition.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong>After three years of rewarding its partners with incentive experiences that assist in driving sales and increasing market share, the rewards program is one of the most innovative and successful programs in the IT industry and a great achievement for 212F.<\/strong><\/p>\n<p>Given the challenge of developing a reseller incentive program in an industry that was only just recognising the entrance of this new brand into the industry, the rewards program delivered on its founding objectives, as well as validating the overall strategy of needing a reseller program to drive reseller acceptance and behaviour. Objectives met and resulting outcomes included:<\/p>\n<p><strong>OBJECTIVES MET AND RESULTING OUTCOMES INCLUDED:<\/strong><br \/>\n\u2022 The program pulled new partners to the brand, reducing<br \/>\nthe acquisition cost of new partner signup<br \/>\n\u2022 Increased market share in the ICT industry<br \/>\n\u2022 Increase of customer loyalty and engagement through sales,<br \/>\nconference and incentive trips<br \/>\n\u2022 With over $100 million of product sales claimed through the<br \/>\nprogram and a total program cost of $370K including rewards<br \/>\na significant ROI of 272:1 was achieved.<br \/>\n\u2022 Partner involvement and progression: In the FY2016 program,<br \/>\n50% of gold partners moved up to platinum partner<br \/>\n\u2022 Strengthened relationships between the IT vendor, distributors<br \/>\nand partners<br \/>\n\u2022 Through conferences and luxury travel incentive trips, partners<br \/>\nstrive to get on these unique experiences, especially for the<br \/>\npartners who have been part of these unforgettable trips. They<br \/>\nwould want to continually achieve the sales target to remain<br \/>\nas top achievers<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/IT-Website-Pad-2.png\" alt=\"\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"itcasestudyform\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row flex-center\"> <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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Engage Magazine Mailing List<\/h2>\n                            <p class='gform_description'>Interested in what&#8217;s hot in the world of B2B Loyalty, Incentive & Rewards programs, incentive travel experiences, and more?<br>\r\n<br>\r\nSign up below to make sure you don&#8217;t miss out on the latest issue of Engage Magazine, Australia and New Zealand&#8217;s only B2B Loyalty, Incentive & Rewards magazine.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/au\/wp-json\/wp\/v2\/case-study\/917#gf_4' data-formid='4' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_35be03f21148cf7daf00d9edcddf7231\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_35be03f21148cf7daf00d9edcddf7231\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_4_2\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_4_2'>Please complete the below form to receive your printed version:<\/div><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_4_2'>\n                            \n                            <span id='input_4_2_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_2.3' id='input_4_2_3' value=''   aria-required='true'   placeholder='First Name'  \/>\n                                                    <label for='input_4_2_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_4_2_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_2.6' id='input_4_2_6' value=''   aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_4_2_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_4_3\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_3'>Company Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='text' value='' class='large'    placeholder='Company Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_4_20\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_20'>Job Title<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_20' id='input_4_20' type='text' value='' class='large'    placeholder='Job Title' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_4_5\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_5'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_5' id='input_4_5' type='email' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_4_26\" class=\"gfield gfield--type-phone gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_26'>Mobile Number<\/label><div class='ginput_container ginput_container_phone'><input name='input_26' id='input_4_26' type='tel' value='' class='medium'  placeholder='Mobile Number'  aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_4_22\" class=\"gfield gfield--type-address gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend>    \n                    <div class='ginput_complex ginput_container has_street has_city has_state has_zip ginput_container_address gform-grid-row' id='input_4_22' >\n                         <span class='ginput_full address_line_1 ginput_address_line_1 gform-grid-col' id='input_4_22_1_container' >\n                                        <input type='text' name='input_22.1' id='input_4_22_1' value=''   placeholder='Delivery Address' aria-required='true'    \/>\n                                        <label for='input_4_22_1' id='input_4_22_1_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Street Address<\/label>\n                                    <\/span><span class='ginput_left address_city ginput_address_city gform-grid-col' id='input_4_22_3_container' >\n                                    <input type='text' name='input_22.3' id='input_4_22_3' value=''   placeholder='Suburb' aria-required='true'    \/>\n                                    <label for='input_4_22_3' id='input_4_22_3_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>City<\/label>\n                                 <\/span><span class='ginput_right address_state ginput_address_state gform-grid-col' id='input_4_22_4_container' >\n                                        <input type='text' name='input_22.4' id='input_4_22_4' value=''     placeholder='State' aria-required='true'    \/>\n                                        <label for='input_4_22_4' id='input_4_22_4_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>State \/ Province \/ Region<\/label>\n                                      <\/span><span class='ginput_left address_zip ginput_address_zip gform-grid-col' id='input_4_22_5_container' >\n                                    <input type='text' name='input_22.5' id='input_4_22_5' value=''   placeholder='Postal Code' aria-required='true'    \/>\n                                    <label for='input_4_22_5' id='input_4_22_5_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>ZIP \/ Postal Code<\/label>\n                                <\/span><input type='hidden' class='gform_hidden' name='input_22.6' id='input_4_22_6' value='' \/>\n                    <div class='gf_clear gf_clear_complex'><\/div>\n                <\/div><\/fieldset><fieldset id=\"field_4_21\" class=\"gfield gfield--type-radio gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >Country<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_4_21'>\n\t\t\t<div class='gchoice gchoice_4_21_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='296' checked='checked' id='choice_4_21_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_0' id='label_4_21_0' class='gform-field-label gform-field-label--type-inline'>Australia<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_4_21_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='297'  id='choice_4_21_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_1' id='label_4_21_1' class='gform-field-label gform-field-label--type-inline'>New Zealand<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_16\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_16' id='input_4_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Subscribe and win' \/><\/div><\/div><div id=\"field_4_17\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_17' id='input_4_17' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='from website' \/><\/div><\/div><div id=\"field_4_23\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_23' id='input_4_23' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Responded' \/><\/div><\/div><fieldset id=\"field_4_13\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_4_13'><div class='gchoice gchoice_4_13_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_13.1' type='checkbox'  value='Agree to:'  id='choice_4_13_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_4_13_1' id='label_4_13_1' class='gform-field-label gform-field-label--type-inline'>Agree to:<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_27\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_27' id='input_4_27' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='560' \/><\/div><\/div><div id=\"field_4_29\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_29' id='input_4_29' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='447' \/><\/div><\/div><div id=\"field_4_30\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_30' id='input_4_30' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='212f lead | ' \/><\/div><\/div><div id=\"field_4_31\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_31' id='input_4_31' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='450' \/><\/div><\/div><div id=\"field_4_12\" class=\"gfield gfield--type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<p>*<a href=\"https:\/\/the212f.wpengine.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Statement<\/a>.<\/p>\n<\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button class='button gform_button' id='gform_submit_button_4'><span>Subscribe<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=4&amp;title=1&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme&amp;styles=[]&amp;hash=efb614385de1c03497f9f5bf7bac468b' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_4' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_4' id='gform_theme_4' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_4' id='gform_style_settings_4' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='4' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='Fum3vWi3Cyi\/ohJ8b0g57GuT9pYvNMCaoZX7H89braiFkh\/CGxreFbrEXBd2bdJOlZl5ctJyKugaaHqPHVDfirBPdOk3YkRtdqstKmHjxAf7Fms=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjZhNWRkMzgxYTdmMjJlOGYwM2Y3ZDllOGNiNGZiZDI1Il0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <input type=\"hidden\" id=\"ct_checkjs_9fd81843ad7f202f26c1a174c7357585\" name=\"ct_checkjs\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_9fd81843ad7f202f26c1a174c7357585\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '588184320');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__gravity_form\"\n                    name=\"apbct__email_id__gravity_form\"\n                    aria-label=\"apbct__label_id__gravity_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https:\/\/212f.com\/au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https:\/\/212f.com\/au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', 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  <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/confident-sales-manager-2021-09-02-01-39-18-utc.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> 5 Design Pillars for Any B2B Loyalty &amp; In&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Review where your business opportunities are, build plans to address challenges that may arise and set budgets for a financial year.  <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/au\/insights\/customer-rewards\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Long-image-Incremental-sizing-27.png)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Customer Rewards \u2013 Trends, Expectations and&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> The perspective towards customer rewards and expectations is in flux, especially as loyalty programs become more commonplace in B2B industries. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/au\/insights\/sustainable-travel-incentives-guide\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/iStock-1517633241.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Guide to Sustainable Travel Incentives <\/h5>\n              <div class=\"col-12 blog-content\"> With Australia and New Zealand starting to heat up as we bloom into spring, we\u2019re breaking down our guide to sustainable travel incentives.  <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <\/div>   <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Following a major internal restructure, 212F assisted in changing behaviour in a multinational IT industry vendor&#8217;s sales 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