{"id":908,"date":"2022-09-06T17:30:06","date_gmt":"2022-09-06T06:30:06","guid":{"rendered":"https:\/\/new212fprod.wpenginepowered.com\/au\/case-studies\/beaulieu-reward-program\/"},"modified":"2025-09-22T15:52:01","modified_gmt":"2025-09-22T05:52:01","slug":"beaulieu-reward-program","status":"publish","type":"case-study","link":"https:\/\/212f.com\/au\/case-studies\/beaulieu-reward-program\/","title":{"rendered":"Beaulieu Australia"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">When the competition heats up and the market becomes similar, what can a brand do to stand atop the pack?<\/h3>\n\n\n\n<p class=\"has-text-align-center\">With 212F&#8217;s partnership, Beaulieu were able to deliver an aspirational incentive travel program, giving their customer base an emotional connection to the brand &#8211; and memories to look back on for years to come!<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"21\">21<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Over Target<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">5:1<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>ROI<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\" title=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" x=\"19.784\" y=\"32.75449\" width=\"80.43201\" height=\"54.49103\"\/><\/clipPath><\/defs><rect 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           <h6>Retention &amp; Engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/greater-share-of-wallet\/\" title=\"https:\/\/212f.com\/insights\/greater-share-of-wallet\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-6d55da23-4762-45f3-bd4f-3ce69e457917\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-651a4deb-15df-482a-af08-22f9659ef151{clip-path:url(#uuid-4df06c15-822d-4d5a-80d3-86591801b79b);}.uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab{fill:none;}.uuid-03955c4a-c2b9-452a-97b0-0632b4a80d88{fill:#d2232a;}<\/style><clipPath id=\"uuid-4df06c15-822d-4d5a-80d3-86591801b79b\"><rect class=\"uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab\" x=\"28.23352\" y=\"27.06949\" width=\"63.53296\" height=\"65.86102\"\/><\/clipPath><\/defs><rect 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           <h6>Incentive Travel<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/blog\/sales-incentive-targets-for-b2b-customers\/\" title=\"https:\/\/212f.com\/blog\/sales-incentive-targets-for-b2b-customers\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-2da5504b-defd-4cc1-9609-675d4d75689b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-8266dd0a-9348-474d-8630-3acb91065446{clip-path:url(#uuid-20e10c48-63b6-4554-8be7-20e5a0cb9338);}.uuid-c72cd08b-9253-4404-9f19-2df637db543b{fill:none;}.uuid-63280abe-552f-4f93-8296-0a95624ac198{fill:#d2232a;}<\/style><clipPath id=\"uuid-20e10c48-63b6-4554-8be7-20e5a0cb9338\"><rect class=\"uuid-c72cd08b-9253-4404-9f19-2df637db543b\" x=\"24.4415\" y=\"29.13348\" width=\"71.117\" 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           <h6>Sales Target Solution<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/People13.jpg); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey slant image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p><strong>Beaulieu Australia \u201cBeaulieu\u201d is one of the largest carpet manufacturers in Australia, recognised as a market leader in solution dyed technology and environmentally friendly floor-coverings. Beaulieu carpets are sold through carpet resellers throughout Australia. The floor coverings industry is a fiercely competitive market, with carpet manufacturers using different methods to position themselves apart from the competition.<\/strong><\/p>\n<p>Beaulieu had been running a successful customer loyalty program for several years, which rewarded resellers for sales of Beaulieu products in the form of points that could be redeemed for cash on a Beaulieu branded prepaid Visa card.<\/p>\n<p>With some of its competitors introducing new target incentive programs, Beaulieu wanted to stand out from the rest and evolve their program to the next level. They wanted a unique and motivating program to capture carpet resellers\u2019 engagement and loyalty, which would increase sales for Beaulieu.<\/p>\n\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/People13.jpg\" alt=\"\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        <a style=\"display:contents\" class=\"col-12 flex-top no-padding row\" href=\"https:\/\/212f.com\/insights\/pleasure-and-pain-points\/\"> \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-b80fb767-840c-41da-9e91-4b428747115a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-87e01055-0472-47d7-96b0-e5a0b0c3adaa{fill:none;}.uuid-b0da144c-7d88-4741-9823-694057ce0156{clip-path:url(#uuid-e60140e7-839b-47f0-bc99-d9bfb7494dfb);}.uuid-e3b10345-84d2-4f2b-987a-f998642fa8f9{fill:#d2232a;}<\/style><clipPath id=\"uuid-e60140e7-839b-47f0-bc99-d9bfb7494dfb\"><rect class=\"uuid-87e01055-0472-47d7-96b0-e5a0b0c3adaa\" x=\"35.26349\" y=\"30.573\" width=\"49.47302\" height=\"58.854\"\/><\/clipPath><\/defs><rect id=\"uuid-0a5217b2-3fc3-40ec-97e5-ac33372f6d62\" class=\"uuid-87e01055-0472-47d7-96b0-e5a0b0c3adaa\" width=\"120\" height=\"120\"\/><g id=\"uuid-6a264c36-79e7-4a83-a108-5cc2935b9d85\"><g class=\"uuid-b0da144c-7d88-4741-9823-694057ce0156\"><g id=\"uuid-7ca1c80d-ba54-4bc2-bfae-a5e2ae0b579d\"><path id=\"uuid-524dd1d2-803d-438f-bd7a-fac5dac28bc3\" class=\"uuid-e3b10345-84d2-4f2b-987a-f998642fa8f9\" d=\"M55.80649,72.69102v6.365c.00165,1.87806,1.52195,3.40104,3.4,3.406h1.581c1.87763-.00714,3.39752-1.52836,3.403-3.406v-6.363c1.27702-1.17117,2.00282-2.82526,2-4.558.00607-3.41809-2.7599-6.19392-6.17799-6.19999-.003,0-.00601,0-.00901,0h-.013c-3.4203.00445-6.18939,2.78075-6.18494,6.20105.00128.98198.23605,1.94958.68494,2.82295.3308.64986.7759,1.23486,1.314,1.727M58.06849,70.84002c-.43252-.31097-.78545-.71974-1.03-1.193-.83797-1.63587-.19115-3.64131,1.44472-4.47928s3.64131-.19115,4.47928,1.44472c.24059.46968.36604.98984.366,1.51756-.00299,1.07526-.52423,2.08312-1.4,2.707-.39183.27452-.61921.72779-.605,1.206l-.007,7.007c.00031.14182-.0554.27803-.155.379-.09889.10207-.23488.15979-.377.16h-1.583c-.14226.00048-.27851-.05734-.377-.16-.10203-.09827-.16039-.23335-.162-.375l.007-7.046c.00065-.46318-.22292-.89803-.6-1.167\"\/><path id=\"uuid-06fa2071-7c97-47b0-b5c1-37a43d061451\" class=\"uuid-e3b10345-84d2-4f2b-987a-f998642fa8f9\" d=\"M83.15849,57.273c-.53379-.53401-1.17353-.95028-1.878-1.222v-4.19c-.0183-11.75316-9.56095-21.26614-21.31411-21.24784-8.58101.01336-16.31446,5.17908-19.61289,13.10084-1.07046,2.57443-1.61874,5.33589-1.613,8.124v4.206c-.66666.24838-1.27252.63638-1.777,1.138l-.3.192v.1c-.90156.9816-1.40127,2.2662-1.4,3.599v22.981c.00989,2.96654,2.41346,5.36832,5.38,5.376h38.72c2.96498-.00988,5.36612-2.41102,5.376-5.376v-22.981c.00259-1.42717-.56686-2.79585-1.581-3.8M42.17249,57.952l.29.642h3.45c.08588.0007.17162-.00701.256-.023h27.60701c.10944.02592.22153.03901.334.039l5.641-.007c1.2111.20025,2.1027,1.2425,2.113,2.47v22.981c-.00657,1.37798-1.12202,2.49343-2.5,2.5h-38.72c-1.3815-.00163-2.5024-1.11852-2.509-2.5v-22.981c-.00247-.66257.2617-1.29829.733-1.764l.075-.075c.34141-.31961.76597-.53656,1.225-.626l2.049-.007-.044-.649ZM47.34249,51.843c-.00114-1.65713.32723-3.29794.966-4.827,2.68525-6.46291,10.10129-9.52531,16.5642-6.84006,3.09792,1.28714,5.55904,3.75016,6.8438,6.84906.63711,1.53041.96344,3.17227.96,4.83v3.843h-25.33399v-3.855ZM78.41549,55.697h-2.876v-3.843c.00394-2.0353-.39577-4.05118-1.176-5.931-3.29708-7.92632-12.39545-11.67906-20.32177-8.38198-3.78837,1.57583-6.80002,4.5856-8.37823,8.37298-.78391,1.87827-1.18638,3.89371-1.184,5.929v3.854h-2.878v-3.859c.0023-4.87946,1.94718-9.55724,5.405-13,7.19959-7.18107,18.85741-7.16606,26.03848.03353,1.70315,1.70754,3.05424,3.73306,3.97652,5.96147.9253,2.228,1.39913,4.61751,1.394,7.03v3.834Z\"\/><\/g><\/g><\/g><\/svg>\n\n            <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Product Switch &amp; Price Protection<\/h5>                <p><span data-preserver-spaces=\"true\">Beaulieu needed a new program that would drive additional sales to a broader range of products, without resorting to discount pricing. To ensure the incentive program delivered a positive ROI, the program had to be self-funded, allowing the flexibility to compete in the market.<\/span><\/p>\n <span class=\"read-more\">Read More<\/span>\n                <\/div>\n\n\n                <\/div>\n                <\/a><\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        <a style=\"display:contents\" class=\"col-12 flex-top no-padding row\" href=\"https:\/\/212f.com\/reward-programs\/incentive-travel\/\"> \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ff6d6529-59c6-46fe-8893-06c3f12530ac\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Attractive Rewards<\/h5>                <p><span data-preserver-spaces=\"true\">With competitors launching their loyalty programs, Beaulieu wanted to ensure the incentive reward was aspirational and attention-grabbing.\u00a0 With budget restrictions and aspirational travel experience as priorities, the program design needed to be self-funded and the destination affordable yet desirable.\u00a0\u00a0<\/span><\/p>\n <span class=\"read-more\">Read More<\/span>\n                <\/div>\n\n\n                <\/div>\n                <\/a><\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        <a style=\"display:contents\" class=\"col-12 flex-top no-padding row\" href=\"https:\/\/212f.com\/loyalty-and-incentives-platform\/\"> \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-8785be0e-2742-4199-b9ad-dd3ad4c616ce\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" viewBox=\"0 0 120 120\"><defs><style>.uuid-36945c44-35f0-4036-a4ba-b531164ce6a0{fill:none;}.uuid-6e855a37-017b-423c-bfe8-9d7b88436ce4{fill:#d2232a;}<\/style><\/defs><rect id=\"uuid-35d082bc-f1e9-410b-aa27-0a4d9e2df34d\" class=\"uuid-36945c44-35f0-4036-a4ba-b531164ce6a0\" width=\"120\" height=\"120\"\/><path id=\"uuid-4369fe2c-06e3-478c-91ee-eae973b5819a\" class=\"uuid-6e855a37-017b-423c-bfe8-9d7b88436ce4\" 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d=\"M94.67847,77.6425V26.4785H25.32147v51.164h26.155v8.406h-6.937v7.473h30.919v-7.473h-6.9v-8.406h26.12ZM66.03147,86.0485h-12.024v-8.406h12.024v8.406ZM92.14848,75.1115H27.85047V29.0095h64.3l-.002,46.102ZM47.06847,88.5785h25.859v2.409h-25.859v-2.409Z\"\/><\/svg>\n\n            <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Engaging Communication Platform<\/h5>                <p><span data-preserver-spaces=\"true\">With competitive messages in the market, the need to launch an effective communication platform was even more important to nail. The Beaulieu incentive program needed a communication plan to customers that would enhance engagement and drive results for the program.<\/span><\/p>\n <span class=\"read-more\">Read More<\/span>\n                <\/div>\n\n\n                <\/div>\n                <\/a><\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n<\/div>\n\n<\/section>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row light \"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/red-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong><span data-preserver-spaces=\"true\">Innovative Program Design<br \/>\n<\/span><\/strong><span data-preserver-spaces=\"true\">Focusing on the primary objective, 212F decided to design the program to increase the Share of Wallet in the competitive space Beaulieu was operating. We introduced incrementally higher purchase targets that included self-funded elements to ensure the program paid for itself and success wasn&#8217;t seen as an additional cost for Beaulieu. The target-based program design ensured that the &#8216;reward value&#8217; only kicked in once the investment was recovered, giving the client financial security.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Creativity to achieve an aspirational reward<br \/>\n<\/span><\/strong><span data-preserver-spaces=\"true\">The chosen travel incentive destination met both the aspirational elements that would give participants the perfect mix of luxury and adventure and on a reasonable budget so that the qualifying targets wouldn&#8217;t be seen as unachievable.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Siem Reap, Cambodia, was the ideal choice. From magnificent temples of Angkor to adventurous zip lines, jeep tours, quad bike safari, or a relaxing spa treatment, Siem Reap was a unique designation with plenty to offer everyone.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Engaging Communications<br \/>\n<\/span><\/strong><span data-preserver-spaces=\"true\">A strategic and engaging communication plan was created to ensure consistent engagement through the program period. With a branded reward platform as the central point for the program, regular personalised performance tracking EDM and SMS were sent to each participant.<br \/>\n<\/span><span data-preserver-spaces=\"true\"><br \/>\nIndividualised messages were created so every participant had their own engagement points and motivation triggers to continue purchasing. Frequent travel and promotion information was loaded in real-time, so customers knew where they placed on a leaderboard and ranked themselves against the competition. As a result, participant engagement was high, with EDM open rates of &gt;36% and 80% of all registered customers s visiting the program website twice a month.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Engaging Communications<br \/>\n<\/span><\/strong><span data-preserver-spaces=\"true\">A strategic and engaging communication plan was created to ensure consistent engagement through the program period. With a branded reward platform as the central point for the program, regular personalised performance tracking EDM and SMS were sent to each participant.<br \/>\n<\/span><span data-preserver-spaces=\"true\"><br \/>\nIndividualised messages were created so every participant had their own engagement points and motivation triggers to continue purchasing. Frequent travel and promotion information was loaded in real-time, so customers knew where they placed on a leaderboard and ranked themselves against the competition. As a result, participant engagement was high, with EDM open rates of &gt;36% and 80% of all registered customers s visiting the program website twice a month.<\/span><\/p>\n<\/div>\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding  flex-middle \">\n\n\n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"#beaulieu-contact\"\n\t\t\t\t\t>Contact us today<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/212F-Case-Study-Long-Image-Block-1.png\" alt=\"beaulieu case study incentive travel\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong>Overall, the Beaulieu reward program was a compelling success. Some of the results delivered included:<\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Smashed the sales target! The incentive program delivered massive sales growth giving Beaulieu an ROI of 5:1\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increased share of wallet in a competitive marketplace.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Strategic communications to maintain engagement throughout the program, including launch events, printed collateral and unique video teasers, strengthening customer engagement.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Beaulieu Sales Reps had the opportunity to be rewarded if their customers reached their targets. This strengthened relationships between the sales reps and key accounts due to regular and consistent communications.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">An aspirational travel experience that will be remembered for years to come, providing the attendees with an emotional connection directly to the brand<\/span><\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/212f-Website-Rectangle-510-x-650-template-6.png\" alt=\"incentive travel case study beaulieu\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"beaulieu-contact\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block 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type=\"hidden\" name=\"input_35be03f21148cf7daf00d9edcddf7231\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_4_2\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_4_2'>Please complete the below form to receive your printed version:<\/div><div class='ginput_complex ginput_container 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aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_4_2_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_4_3\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_3'>Company Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='text' value='' class='large'    placeholder='Company Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_4_20\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_20'>Job Title<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_20' id='input_4_20' type='text' value='' class='large'    placeholder='Job Title' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_4_5\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_5'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_5' id='input_4_5' type='email' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_4_26\" class=\"gfield gfield--type-phone gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_26'>Mobile Number<\/label><div class='ginput_container ginput_container_phone'><input name='input_26' id='input_4_26' type='tel' value='' class='medium'  placeholder='Mobile Number'  aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_4_22\" class=\"gfield gfield--type-address gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend>    \n                    <div class='ginput_complex ginput_container has_street has_city has_state has_zip ginput_container_address gform-grid-row' id='input_4_22' >\n                         <span class='ginput_full address_line_1 ginput_address_line_1 gform-grid-col' id='input_4_22_1_container' >\n                                        <input type='text' name='input_22.1' id='input_4_22_1' value=''   placeholder='Delivery Address' aria-required='true'    \/>\n                                        <label for='input_4_22_1' id='input_4_22_1_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Street Address<\/label>\n                                    <\/span><span class='ginput_left address_city ginput_address_city gform-grid-col' id='input_4_22_3_container' >\n                                    <input type='text' name='input_22.3' id='input_4_22_3' value=''   placeholder='Suburb' aria-required='true'    \/>\n                                    <label for='input_4_22_3' id='input_4_22_3_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>City<\/label>\n                                 <\/span><span class='ginput_right address_state ginput_address_state gform-grid-col' id='input_4_22_4_container' >\n                                        <input type='text' name='input_22.4' id='input_4_22_4' value=''     placeholder='State' aria-required='true'    \/>\n                                        <label for='input_4_22_4' id='input_4_22_4_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>State \/ Province \/ Region<\/label>\n                                      <\/span><span class='ginput_left address_zip ginput_address_zip gform-grid-col' id='input_4_22_5_container' >\n                                    <input type='text' name='input_22.5' id='input_4_22_5' value=''   placeholder='Postal Code' aria-required='true'    \/>\n                                    <label for='input_4_22_5' id='input_4_22_5_label' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>ZIP \/ Postal Code<\/label>\n                                <\/span><input type='hidden' class='gform_hidden' name='input_22.6' id='input_4_22_6' value='' \/>\n                    <div class='gf_clear gf_clear_complex'><\/div>\n                <\/div><\/fieldset><fieldset id=\"field_4_21\" class=\"gfield gfield--type-radio gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >Country<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_4_21'>\n\t\t\t<div class='gchoice gchoice_4_21_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='296' checked='checked' id='choice_4_21_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_0' id='label_4_21_0' class='gform-field-label gform-field-label--type-inline'>Australia<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_4_21_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='297'  id='choice_4_21_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_1' id='label_4_21_1' class='gform-field-label gform-field-label--type-inline'>New Zealand<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_16\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_16' id='input_4_16' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Subscribe and win' \/><\/div><\/div><div id=\"field_4_17\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_17' id='input_4_17' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='from website' \/><\/div><\/div><div id=\"field_4_23\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_23' id='input_4_23' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Responded' \/><\/div><\/div><fieldset id=\"field_4_13\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_4_13'><div class='gchoice gchoice_4_13_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_13.1' type='checkbox'  value='Agree to:'  id='choice_4_13_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_4_13_1' id='label_4_13_1' class='gform-field-label gform-field-label--type-inline'>Agree to:<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_27\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_27' id='input_4_27' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='560' \/><\/div><\/div><div id=\"field_4_29\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_29' id='input_4_29' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='447' \/><\/div><\/div><div id=\"field_4_30\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_30' id='input_4_30' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='212f lead | ' \/><\/div><\/div><div id=\"field_4_31\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_31' id='input_4_31' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='450' \/><\/div><\/div><div id=\"field_4_12\" class=\"gfield gfield--type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<p>*<a href=\"https:\/\/the212f.wpengine.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Statement<\/a>.<\/p>\n<\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button class='button gform_button' id='gform_submit_button_4'><span>Subscribe<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=4&amp;title=1&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme&amp;styles=[]&amp;hash=efb614385de1c03497f9f5bf7bac468b' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_4' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_4' id='gform_theme_4' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_4' id='gform_style_settings_4' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='4' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='\/bjWP+\/QsfXHI5kpzRoPUyHRnw0ufqWbFnGz+mcnUpQG5uqhh768P4wDLpZ9dbzNpIYwIvTsX9Z3iihYkbE28NhqtgXhDGN5IetaeYcHIRHBGQs=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjZhNWRkMzgxYTdmMjJlOGYwM2Y3ZDllOGNiNGZiZDI1Il0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <input type=\"hidden\" id=\"ct_checkjs_f2217062e9a397a1dca429e7d70bc6ca\" name=\"ct_checkjs\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_f2217062e9a397a1dca429e7d70bc6ca\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '421197112');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__gravity_form\"\n                    name=\"apbct__email_id__gravity_form\"\n                    aria-label=\"apbct__label_id__gravity_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https:\/\/212f.com\/au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https:\/\/212f.com\/au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"4\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_4\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_4\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_4\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            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 <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Long-image-Incremental-sizing-25.png)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Cultural Immersion: Unique Travel Experiences&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Cultural immersion on a B2B travel incentive experience provides your guests with unique memories to reflect on &#8211; and to tie directly to your brand. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/au\/insights\/sustainable-travel-incentives-guide\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/iStock-1517633241.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Guide to Sustainable Travel Incentives <\/h5>\n              <div class=\"col-12 blog-content\"> With Australia and New Zealand starting to heat up as we bloom into spring, we\u2019re breaking down our guide to sustainable travel incentives.  <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/au\/insights\/top-travel-destinations-2024\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/iStock-1714692334.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Hot Travel Destinations for Incentive Travel&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Our travel incentive team have broken down their favourite travel destinations of the last 12 months, and some incredible activities they got to experience! <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <\/div>   <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>When the competition heats up and the market becomes similar, what can a brand do to stand atop the 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