{"id":2178,"date":"2025-08-07T10:39:55","date_gmt":"2025-08-07T00:39:55","guid":{"rendered":"https:\/\/212f.com\/au\/case-studies\/panasonic-san-incentive-travel\/"},"modified":"2025-08-27T09:46:21","modified_gmt":"2025-08-26T23:46:21","slug":"panasonic-san-incentive-travel","status":"publish","type":"case-study","link":"https:\/\/212f.com\/au\/case-studies\/panasonic-san-incentive-travel\/","title":{"rendered":"Panasonic SAN Incentive Travel"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Creating Loyalty Through Experience in a Crowded HVAC Market<\/h2>\n\n\n\n<p class=\"has-text-align-center\">A high-performing travel incentive program helping <em>Panasonic SAN<\/em> retain customers, strengthen loyalty, and differentiate their brand in a competitive industry.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"95\">95<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Trip Qualification<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">98<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Customer Retention<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/pain-points-share-of-wallet\/\" title=\"https:\/\/212f.com\/insights\/pain-points-share-of-wallet\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-6d55da23-4762-45f3-bd4f-3ce69e457917\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-651a4deb-15df-482a-af08-22f9659ef151{clip-path:url(#uuid-4df06c15-822d-4d5a-80d3-86591801b79b);}.uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab{fill:none;}.uuid-03955c4a-c2b9-452a-97b0-0632b4a80d88{fill:#d2232a;}<\/style><clipPath id=\"uuid-4df06c15-822d-4d5a-80d3-86591801b79b\"><rect class=\"uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab\" x=\"28.23352\" y=\"27.06949\" width=\"63.53296\" height=\"65.86102\"\/><\/clipPath><\/defs><rect id=\"uuid-9638a334-f390-4d50-aeee-576601551247\" class=\"uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab\" 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d=\"M90.37052,57.42449h-.6v-11.329c.00375-1.39986-.55215-2.74315-1.544-3.731l-.19-.183h-.009c-.96673-.88144-2.22876-1.36848-3.537-1.365h-1.15701l-3.029-9.265c-.28527-.81304-.87553-1.48327-1.646-1.869-.74927-.384-1.61748-.46528-2.425-.227l-15.038,4.909-4.052-5.857c-1.04854-1.5158-3.12654-1.89614-4.644-.85l-19.035,13.158c-2.89508.03121-5.22679,2.38475-5.231,5.28v41.558c.00715,2.91355,2.36844,5.27306,5.282,5.278h50.974c2.91346-.0044,5.27449-2.36454,5.28-5.278v-9.606h.6c.7732,0,1.4-.6268,1.4-1.4h0v-17.82c0-.7732-.6268-1.4-1.4-1.4h0M76.88252,32.18149l.1-.031c.27819-.09454.58035.05434.67488.33254.00107.00314.00211.0063.00312.00946l2.72,8.322h-1.635l-1.966-6.011c-.23421-.73687-1.02143-1.14436-1.7583-.91015-.00223.00071-.00446.00143-.00669.00215l-21.161,6.92h-3.371l26.4-8.634ZM74.54752,36.99049l1.253,3.824h-12.937l11.684-3.824ZM53.07452,35.69849l.747,1.08-4.376,1.429,3.629-2.509ZM54.48752,29.86949c.1411.02692.26624.10759.349.225l3.579,5.178-1.818.597-2.015-2.91c-.20857-.30829-.53338-.5187-.9-.583-.36541-.06785-.74279.01238-1.049.223l-11.883,8.216h-2.357l15.692-10.852c.11809-.07737.26007-.10967.4-.091l.002-.003ZM64.25752,60.76249c.00122-.14006.05555-.27444.152-.376.10358-.1013.24213-.15894.387-.161h24.169v15.016h-24.169c-.28928.00835-.53055-.21938-.5389-.50866-.00026-.00878-.00029-.01756-.0001-.02634v-13.944ZM86.96852,57.42449h-22.172c-.91369.00663-1.78626.38075-2.421,1.038-.59237.61905-.92238,1.44319-.921,2.3v13.944c.00276,1.84466,1.49834,3.3389,3.343,3.34h22.17001v9.606c-.00548,1.36684-1.11216,2.47352-2.479,2.479h-50.973c-1.36853-.00165-2.47815-1.10948-2.482-2.478v-41.558c-.00043-.65884.26281-1.29046.731-1.754.46117-.46673,1.09087-.72805,1.747-.725h50.978c1.36635-.00276,2.47623,1.10264,2.479,2.46899,0,.00334,0,.00667,0,.01001v11.329Z\"\/><path id=\"uuid-ee31e8d0-35cc-417c-871e-a00a3738fb8c\" class=\"uuid-03955c4a-c2b9-452a-97b0-0632b4a80d88\" d=\"M72.74547,73.74946c3.3242-.00008,6.01893-2.69495,6.01885-6.01915-.00004-1.59527-.63337-3.12527-1.76085-4.25385-2.38305-2.2687-6.12695-2.2687-8.51,0h0c-2.35052,2.34748-2.35299,6.15597-.00551,8.50649,1.12936,1.13082,2.66232,1.76571,4.26051,1.76451M69.53347,67.73446c-.00103-1.77449,1.43664-3.21384,3.21113-3.21487,1.77449-.00103,3.21383,1.43664,3.21487,3.21113.0005.85227-.33764,1.66981-.94,2.27274-1.2712,1.21742-3.2758,1.21742-4.547,0-.60484-.59965-.94321-1.4173-.939-2.269\"\/><\/g><\/g><\/g><\/svg>            <h6>Share of wallet<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/trade-loyalty-program\/hvac-incentive-program\/\" title=\"https:\/\/212f.com\/trade-loyalty-program\/hvac-incentive-program\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg 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<h6>Customer loyalty<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/rewards\/incentive-travel\/\" title=\"https:\/\/212f.com\/rewards\/incentive-travel\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ff6d6529-59c6-46fe-8893-06c3f12530ac\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-1070c191-28b9-4c20-affd-385ba5a3890b{fill:none;}.uuid-728d8124-8fff-4564-8707-d8388bf4d303{clip-path:url(#uuid-6a98434b-d8cd-49f4-a38c-5efd4c917616);}.uuid-8acd021b-7a58-47a9-b4aa-6035ada57117{fill:#d2232a;}<\/style><clipPath id=\"uuid-6a98434b-d8cd-49f4-a38c-5efd4c917616\"><rect class=\"uuid-1070c191-28b9-4c20-affd-385ba5a3890b\" x=\"23.49652\" y=\"23.49548\" width=\"73.00696\" height=\"73.00903\"\/><\/clipPath><\/defs><rect 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           <h6>Incentive travel<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\" title=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" x=\"19.784\" y=\"32.75449\" width=\"80.43201\" 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           <h6>Channel engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/08\/Untitled-design-7.png); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey  image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p data-start=\"138\" data-end=\"380\">Incentive travel has become the norm in the HVAC industry, with many competitors offering similar reward experiences. For Panasonic SAN, this created a unique challenge: how to stand out in a market where everyone was offering the same thing.<\/p>\n<p data-start=\"382\" data-end=\"608\">With customers working long hours and often using incentive trips as family holidays, it was clear that the reward itself still had value. The issue wasn\u2019t the format \u2014 it was how to make the experience meaningfully different.<\/p>\n<p data-start=\"610\" data-end=\"640\">Panasonic SAN needed a way to:<\/p>\n<ul data-start=\"641\" data-end=\"815\">\n<li data-start=\"641\" data-end=\"698\">\n<p data-start=\"643\" data-end=\"698\">Differentiate their program in a crowded reward space<\/p>\n<\/li>\n<li data-start=\"699\" data-end=\"749\">\n<p data-start=\"701\" data-end=\"749\">Reinforce brand loyalty and increase retention<\/p>\n<\/li>\n<li data-start=\"750\" data-end=\"815\">\n<p data-start=\"752\" data-end=\"815\">Deliver travel experiences that aligned with their ESG values<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"817\" data-end=\"1019\">The challenge needed to provide more than a great trip. It had to create something customers would work harder to earn, remember for longer, and associate with Panasonic\u2019s values and brand promise.<\/p>\n\n\t\t\t\t\t\t\t\t\t<div class=\"row\"><a class=\"button button-default-color bubble-button\" href=\"\/b2b-solutions\/incentive-programs\/\"\n\t\t\t\t\t>Discover our incentive solutions<\/a><\/div>\n\t\t\t\t\n\t\t\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/08\/Untitled-design-7.png\" alt=\"panasonic san hvac incentive travel\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Customer Retention<\/h5>                <p>Keep customers loyal in a competitive market with similar reward offerings.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ff6d6529-59c6-46fe-8893-06c3f12530ac\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Standout Travel Experiences<\/h5>                <p>Deliver unique, memorable trips that go beyond standard incentive travel.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-c841dbd0-d7ae-4b49-ae98-d1126ae8f966\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>ESG Alignment<\/h5>                <p>Ensure the program reflects Panasonic\u2019s sustainability and brand values.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/contact\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"89\" data-end=\"244\">To help Panasonic SAN rise above the noise, 212F delivered a program built on standout experiences, strong brand alignment, and measurable customer impact.<\/p>\n<ul>\n<li data-start=\"246\" data-end=\"407\"><strong data-start=\"246\" data-end=\"286\">Sustainable travel through KoruGreen<\/strong><br data-start=\"286\" data-end=\"289\" \/>Each trip was certified carbon neutral at no added cost to customers, aligning the program with Panasonic\u2019s ESG goals.<\/li>\n<li data-start=\"409\" data-end=\"611\"><strong data-start=\"409\" data-end=\"444\">Tailored, memorable experiences<\/strong><br data-start=\"444\" data-end=\"447\" \/>From a bagpipe cover band in Scotland to a Luchador dinner in Mexico, each destination offered unexpected, high-quality moments that made the program unforgettable.<\/li>\n<li data-start=\"613\" data-end=\"771\"><strong data-start=\"613\" data-end=\"648\">Engaging a changing demographic<\/strong><br data-start=\"648\" data-end=\"651\" \/>The program balanced luxury and excitement to appeal to both long-time supporters and a younger, emerging customer base.<\/li>\n<li data-start=\"773\" data-end=\"959\"><strong data-start=\"773\" data-end=\"800\">Channel-wide engagement<\/strong><br data-start=\"800\" data-end=\"803\" \/>Despite increased sales targets, more than 95% of participants qualified, showing the strong pull of the reward and the effectiveness of the program design.<\/li>\n<li data-start=\"961\" data-end=\"1135\"><strong data-start=\"961\" data-end=\"991\">Direct customer connection<\/strong><br data-start=\"991\" data-end=\"994\" \/>Each trip created space for one-on-one conversations, allowing Panasonic to gather unfiltered feedback and strengthen customer relationships.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/incentive-travel-for-incentive-program\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Long-image-Incremental-sizing-3.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tIncentive Travel to Boost Your Incentive Program\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >Incentive travel has long been considered the ultimate reward, and aspirational&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/korugreen-year-two-results\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Long-image-Incremental-sizing-52.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tKoruGreen Year Two \u2013 The Results Are In!\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >We&#8217;re excited to announce the second-year results of our globally-recognised, award-winning&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/destination-selection-incentive-travel\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/03\/212F-Incremental-Header-Template-13.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tThe Art of Destination Selection: Finding the Perfect Fit fo&#8230;\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >When it comes to crafting a truly memorable and impactful incentive&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"90\" data-end=\"250\">The program achieved a 95% qualification rate, even with increased targets \u2014 proof that Panasonic\u2019s customer base remained highly motivated to earn their place.<\/p>\n<p data-start=\"252\" data-end=\"437\">Post-trip surveys showed strong satisfaction across both younger and more experienced participants, confirming the travel experience struck the right balance for a changing demographic.<\/p>\n<p data-start=\"439\" data-end=\"760\">The program not only strengthened customer relationships, it also reinforced Panasonic SAN\u2019s position as a brand worth staying loyal to. With continued success, the program has since delivered its most recent incentive trip to Scotland \u2014 once again raising the bar for what trade customers expect from reward experiences.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/08\/Four-Circle-Process-Infographic-Graph-3840-x-2058-px-1079-x-1920-px-1079-x-1079-px.png\" alt=\"panasonic san hvac incentive travel\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row flex-center\"> <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-4.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The CEO&#8217;s Guide to B2B Loyalty: How One Progr&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> A B2B loyalty program can unite your entire enterprise. Our CEO&#8217;s Guide reveals how one strategy can align Sales, Marketing, and HR for powerful, integrated growth. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/au\/insights\/b2b-growth-strategy-flywheel\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-2.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The B2B Growth Flywheel: The Ultimate B2B Gro&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Move beyond the funnel with our powerful B2B growth strategy. Learn how to combine incentives, rewards, and travel to create unstoppable, long-term momentum. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <div class=\"col-12 row article-tile\">\n        <a class=\"article-content col-12 no-padding row\" href=\"\n\t\t\t\t\thttps:\/\/212f.com\/au\/insights\/b2b-incentive-program-kpis\/\">\n          <div class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-1.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> Death to Vanity Metrics: 5 Incentive Program&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> Ditch vanity metrics for good. Discover the 5 essential B2B incentive program KPIs that measure true business growth. <\/div>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>  <\/div>   <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Panasonic SAN\u2019s tailored travel incentive program boosted loyalty, exceeded targets, and delivered ESG-aligned experiences customers won\u2019t forget.<\/p>\n","protected":false},"author":13,"featured_media":2179,"template":"","meta":{"_acf_changed":true,"footnotes":""},"casestudy_cat":[114],"class_list":["post-2178","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","casestudy_cat-trade"],"acf":[],"_links":{"self":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/case-study\/2178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/case-study\/2178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/media\/2179"}],"wp:attachment":[{"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/media?parent=2178"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/212f.com\/au\/wp-json\/wp\/v2\/casestudy_cat?post=2178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}