{"id":2174,"date":"2025-08-21T14:59:02","date_gmt":"2025-08-21T04:59:02","guid":{"rendered":"https:\/\/212f.com\/au\/case-studies\/j-a-russell-electrical-trade\/"},"modified":"2025-08-21T14:59:02","modified_gmt":"2025-08-21T04:59:02","slug":"j-a-russell-electrical-trade","status":"publish","type":"case-study","link":"https:\/\/212f.com\/au\/case-studies\/j-a-russell-electrical-trade\/","title":{"rendered":"J. A. Russell \u2013 RSR Rewards"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Keeping Customers First Choice in a Competitive Market<\/h2>\n\n\n\n<p class=\"has-text-align-center\">How J. A. Russell evolved their RSR Rewards program to drive engagement and loyalty across New Zealand.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"96\">96<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Points Redeemed<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">6,000+<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>Active Participants<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/pain-points-channel-engagement\/\" title=\"https:\/\/212f.com\/insights\/pain-points-channel-engagement\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" 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           <h6>Program engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/trade-loyalty-program\/hvac-incentive-program\/\" title=\"https:\/\/212f.com\/trade-loyalty-program\/hvac-incentive-program\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-67811da2-32f5-4978-a171-c017d1a4cdff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-6704165f-787f-45e2-94c3-fc19b7fd77e4{fill:none;}.uuid-442fad35-aeda-4a02-b0fe-d3a7906b55b7{fill:#d2232a;}.uuid-0875a3e4-7069-4e81-a38e-c013588204ee{clip-path:url(#uuid-119f36be-b8a5-4d10-bcce-87ea0268f1d5);}<\/style><clipPath id=\"uuid-119f36be-b8a5-4d10-bcce-87ea0268f1d5\"><rect class=\"uuid-6704165f-787f-45e2-94c3-fc19b7fd77e4\" x=\"19.93848\" y=\"23.409\" width=\"80.12305\" 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<h6>Customer loyalty<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/pain-points-share-of-wallet\/\" title=\"https:\/\/212f.com\/insights\/pain-points-share-of-wallet\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-6d55da23-4762-45f3-bd4f-3ce69e457917\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-651a4deb-15df-482a-af08-22f9659ef151{clip-path:url(#uuid-4df06c15-822d-4d5a-80d3-86591801b79b);}.uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab{fill:none;}.uuid-03955c4a-c2b9-452a-97b0-0632b4a80d88{fill:#d2232a;}<\/style><clipPath id=\"uuid-4df06c15-822d-4d5a-80d3-86591801b79b\"><rect class=\"uuid-891dd4e3-0a4c-447e-a8c2-bbdeea2d91ab\" x=\"28.23352\" y=\"27.06949\" width=\"63.53296\" height=\"65.86102\"\/><\/clipPath><\/defs><rect 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id=\"uuid-ee31e8d0-35cc-417c-871e-a00a3738fb8c\" class=\"uuid-03955c4a-c2b9-452a-97b0-0632b4a80d88\" d=\"M72.74547,73.74946c3.3242-.00008,6.01893-2.69495,6.01885-6.01915-.00004-1.59527-.63337-3.12527-1.76085-4.25385-2.38305-2.2687-6.12695-2.2687-8.51,0h0c-2.35052,2.34748-2.35299,6.15597-.00551,8.50649,1.12936,1.13082,2.66232,1.76571,4.26051,1.76451M69.53347,67.73446c-.00103-1.77449,1.43664-3.21384,3.21113-3.21487,1.77449-.00103,3.21383,1.43664,3.21487,3.21113.0005.85227-.33764,1.66981-.94,2.27274-1.2712,1.21742-3.2758,1.21742-4.547,0-.60484-.59965-.94321-1.4173-.939-2.269\"\/><\/g><\/g><\/g><\/svg>            <h6>Share of wallet<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/rewards\/\" title=\"https:\/\/212f.com\/rewards\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-fffcd30a-7d26-4faf-8f2f-79306f7367d0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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           <h6>Expanded Rewards<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/08\/Untitled-design-10.png); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey  image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p data-start=\"488\" data-end=\"784\">J. A. Russell is a leading electrical wholesaler in New Zealand, operating nationwide with a strong presence in both the North and South Island. Competing in a crowded trade sector, the business needed to ensure customers consistently chose them, even when pricing was higher than alternatives.<\/p>\n<p data-start=\"786\" data-end=\"913\">The RSR Rewards program was already delivering strong redemption rates, but to remain a market leader it needed to evolve to:<\/p>\n<ul data-start=\"914\" data-end=\"1121\">\n<li data-start=\"914\" data-end=\"971\">\n<p data-start=\"916\" data-end=\"971\">Retain existing customers by deepening brand loyalty.<\/p>\n<\/li>\n<li data-start=\"972\" data-end=\"1020\">\n<p data-start=\"974\" data-end=\"1020\">Attract new customers away from competitors.<\/p>\n<\/li>\n<li data-start=\"1021\" data-end=\"1121\">\n<p data-start=\"1023\" data-end=\"1121\">Increase share of wallet in high-opportunity, high-competition regions such as the South Island.<\/p>\n<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t<div class=\"row\"><a class=\"button button-default-color bubble-button\" href=\"\/b2b-solutions\/incentive-programs\/\"\n\t\t\t\t\t>Discover our incentive solutions<\/a><\/div>\n\t\t\t\t\n\t\t\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/08\/Untitled-design-10.png\" alt=\"j a russell electrical trade case study\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-8785be0e-2742-4199-b9ad-dd3ad4c616ce\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" viewBox=\"0 0 120 120\"><defs><style>.uuid-36945c44-35f0-4036-a4ba-b531164ce6a0{fill:none;}.uuid-6e855a37-017b-423c-bfe8-9d7b88436ce4{fill:#d2232a;}<\/style><\/defs><rect id=\"uuid-35d082bc-f1e9-410b-aa27-0a4d9e2df34d\" class=\"uuid-36945c44-35f0-4036-a4ba-b531164ce6a0\" width=\"120\" height=\"120\"\/><path id=\"uuid-4369fe2c-06e3-478c-91ee-eae973b5819a\" class=\"uuid-6e855a37-017b-423c-bfe8-9d7b88436ce4\" 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Reward Expansion<\/h5>                <p>Deliver unique, memorable trips that go beyond standard incentive travel.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Stronger Engagement<\/h5>                <p>Drive participation through targeted communications and customer insights.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/contact\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"1433\" data-end=\"1705\">To elevate RSR Rewards, we reworked the program to improve functionality, refresh its identity, and create stronger engagement touchpoints. The new design focused on making the experience more rewarding for customers while ensuring measurable benefits for J. A. Russell.<\/p>\n<ul data-start=\"1707\" data-end=\"2879\">\n<li data-start=\"1707\" data-end=\"1974\">\n<p data-start=\"1709\" data-end=\"1974\"><strong data-start=\"1709\" data-end=\"1735\">Improved Functionality<\/strong><br data-start=\"1735\" data-end=\"1738\" \/>The rewards platform was upgraded with streamlined processes and real-time fulfilment. Customers can now access their rewards instantly, which reinforces positive behaviour and strengthens the connection between purchase and reward.<\/p>\n<\/li>\n<li data-start=\"1976\" data-end=\"2242\">\n<p data-start=\"1978\" data-end=\"2242\"><strong data-start=\"1978\" data-end=\"1994\">A Fresh Face<\/strong><br data-start=\"1994\" data-end=\"1997\" \/>The program received a complete visual and structural refresh, modernising the look and improving usability. This revitalised design ensured the program felt new and exciting for customers, while making navigation simpler and more intuitive.<\/p>\n<\/li>\n<li data-start=\"2244\" data-end=\"2558\">\n<p data-start=\"2246\" data-end=\"2558\"><strong data-start=\"2246\" data-end=\"2266\">Expanded Rewards<\/strong><br data-start=\"2266\" data-end=\"2269\" \/>Members continue to access popular options such as Visa gift cards, merchandise, and vouchers, with concierge services adding flexibility for unique requests. The program is also preparing to introduce aspirational travel incentives, giving customers even more reasons to stay engaged.<\/p>\n<\/li>\n<li data-start=\"2560\" data-end=\"2879\">\n<p data-start=\"2562\" data-end=\"2879\"><strong data-start=\"2562\" data-end=\"2589\">Reworked Communications<\/strong><br data-start=\"2589\" data-end=\"2592\" \/>We developed a new communication strategy designed to keep the program front of mind. Using program data, messaging is tailored to participant behaviour, ensuring relevance and driving redemption activity. This personalised approach keeps customers connected and motivated to engage.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/customer-rewards\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Long-image-Incremental-sizing-27.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tCustomer Rewards \u2013 Trends, Expectations and Evolutions\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >The perspective towards customer rewards and expectations is in flux, especially&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/non-cash-rewards\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/Untitled-design-38.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tThe Winning Power of Non-Cash Rewards in B2B Incentive Progr&#8230;\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >When it comes to motivating change in your B2B customer&#8217;s purchasing&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/do-merchandise-rewards-actually-work\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/iStock-1328508921.jpg)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tDo Merchandise Rewards Actually Work?\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >Merchandise rewards are something out of the box. Over a long&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"2908\" data-end=\"2994\">The refreshed RSR Rewards program is continuing to show strong engagement and value:<\/p>\n<ul data-start=\"2995\" data-end=\"3273\">\n<li data-start=\"2995\" data-end=\"3100\">\n<p data-start=\"2997\" data-end=\"3100\"><strong data-start=\"2997\" data-end=\"3020\">96% redemption rate<\/strong> in FY24\/25, even while the trade sector faced a market-wide decline in spend.<\/p>\n<\/li>\n<li data-start=\"3101\" data-end=\"3167\">\n<p data-start=\"3103\" data-end=\"3167\"><strong data-start=\"3103\" data-end=\"3125\">6,000 participants<\/strong> actively earning and redeeming rewards.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3275\" data-end=\"3503\">High-value redemptions highlight the program\u2019s appeal, including one customer using points to pay a <strong data-start=\"3375\" data-end=\"3400\">$180,000 boat deposit<\/strong>. These outcomes demonstrate both day-to-day relevance and the aspirational potential of the program.<\/p>\n<p data-start=\"3505\" data-end=\"3851\">The program works because it blends seamless platform improvements with a reward mix that motivates a wide audience, from everyday earners to high-value customers. Tailored communications ensure the program stays front of mind, while the underlying design provides measurable financial benefit to J. A. Russell, making it sustainable long term.<\/p>\n<p data-start=\"3853\" data-end=\"4055\">By evolving RSR Rewards, J. A. Russell has strengthened its competitive edge, deepened customer loyalty, and positioned itself for growth in New Zealand\u2019s highly contested electrical wholesale market.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/08\/Untitled-design-11.png\" alt=\"j a russell electrical trade case study\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row flex-center\"> <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_4' ><div id='gf_4' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Join the Engage Magazine Mailing List<\/h2>\n                            <p class='gform_description'>Interested in what&#8217;s hot in the world of B2B Loyalty, Incentive & Rewards programs, incentive travel experiences, and more?<br>\r\n<br>\r\nSign up below to make sure you don&#8217;t miss out on the latest issue of Engage Magazine, Australia and New Zealand&#8217;s only B2B Loyalty, Incentive & Rewards magazine.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/au\/wp-json\/wp\/v2\/case-study\/2174#gf_4' data-formid='4' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_35be03f21148cf7daf00d9edcddf7231\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_35be03f21148cf7daf00d9edcddf7231\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_4_2\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_4_2'>Please complete the below form to receive your printed version:<\/div><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_4_2'>\n                            \n                            <span id='input_4_2_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_2.3' id='input_4_2_3' value=''   aria-required='true'   placeholder='First Name'  \/>\n                                                    <label for='input_4_2_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_4_2_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_2.6' id='input_4_2_6' value=''   aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_4_2_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_4_3\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_3'>Company Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='text' value='' class='large'    placeholder='Company Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_4_20\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_20'>Job Title<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_20' id='input_4_20' type='text' value='' class='large'    placeholder='Job Title' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_4_5\" class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_5'>Email<span class=\"gfield_required\"><span class=\"gfield_required 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class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_4_21'>\n\t\t\t<div class='gchoice gchoice_4_21_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='296' checked='checked' id='choice_4_21_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_0' id='label_4_21_0' class='gform-field-label gform-field-label--type-inline'>Australia<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_4_21_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='297'  id='choice_4_21_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_1' id='label_4_21_1' class='gform-field-label gform-field-label--type-inline'>New Zealand<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_16\" class=\"gfield gfield--type-hidden 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type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Responded' \/><\/div><\/div><fieldset id=\"field_4_13\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_4_13'><div class='gchoice gchoice_4_13_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_13.1' type='checkbox'  value='Agree to:'  id='choice_4_13_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_4_13_1' id='label_4_13_1' class='gform-field-label gform-field-label--type-inline'>Agree to:<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div 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type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 4, 'https:\/\/212f.com\/au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_4').val();gformInitSpinner( 4, 'https:\/\/212f.com\/au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"4\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_4\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_4\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_4\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            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class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-4.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The CEO&#8217;s Guide to B2B Loyalty: How One Progr&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> A B2B loyalty program can unite your entire enterprise. 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