{"id":2163,"date":"2025-07-30T14:37:05","date_gmt":"2025-07-30T04:37:05","guid":{"rendered":"https:\/\/212f.com\/au\/case-studies\/plumbing-plus-loyalty-plusfactor\/"},"modified":"2025-08-25T10:35:21","modified_gmt":"2025-08-25T00:35:21","slug":"plumbing-plus-loyalty-plusfactor","status":"publish","type":"case-study","link":"https:\/\/212f.com\/au\/case-studies\/plumbing-plus-loyalty-plusfactor\/","title":{"rendered":"PlusFactor &#8211; Plumbing Plus"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Strengthening Loyalty and Driving Sales in a Competitive Trade Market<\/h2>\n\n\n\n<p class=\"has-text-align-center\">A fully tailored rewards program helping <em>Plumbing Plus<\/em> boost customer retention, grow sales, and unlock valuable trade customer insights.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"44%\">44%<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>Sales Growth<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">12<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Customer Acquisition<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/rewards\/\" title=\"https:\/\/212f.com\/rewards\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-cc334c66-e683-405e-97ab-19841380d03c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be{fill:none;}.uuid-1addca0a-0524-4a03-9fec-2341ef7a1bdb{fill:#d2232a;}.uuid-861d877c-4802-48a7-b826-b1441b0e9a33{clip-path:url(#uuid-b328a96e-98c2-414f-88ef-eb9681787173);}<\/style><clipPath id=\"uuid-b328a96e-98c2-414f-88ef-eb9681787173\"><rect class=\"uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be\" x=\"20.185\" y=\"31.68649\" width=\"79.63\" height=\"56.62701\"\/><\/clipPath><\/defs><rect id=\"uuid-6260b66a-04d0-4872-a5a2-f0ed64fc6469\" class=\"uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be\" width=\"120\" height=\"120\"\/><g 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id=\"uuid-da57d7a5-c242-4ece-ba33-16fffad46a0f\" class=\"uuid-1addca0a-0524-4a03-9fec-2341ef7a1bdb\" d=\"M86.15698,50.16749h-6.5c-1.13946.00055-2.06335.92354-2.065,2.063v7.368c.00055,1.14056.92444,2.06535,2.065,2.067h10.4c1.14267-.00262,2.06687-.93107,2.06424-2.07374-.00076-.33354-.08216-.66196-.23724-.95726l-3.894-7.368c-.35823-.67773-1.06242-1.10124-1.829-1.1M85.85498,52.78649l3.242,6.279-8.905-.047v-6.258l5.663.026Z\"\/><\/g><\/g><\/g><\/svg>            <h6>Rewards Structure<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/pain-points-sales-growth\/\" title=\"https:\/\/212f.com\/insights\/pain-points-sales-growth\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-a96f98f3-b894-4649-9c62-4483f8ed3bf1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <h6>Channel Alignment<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\" title=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" x=\"19.784\" y=\"32.75449\" width=\"80.43201\" 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           <h6>Customer Retention<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/07\/Untitled-design-4.png); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey  image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p data-start=\"185\" data-end=\"575\">Plumbing Plus operates as a cooperative of 38 independently owned stores, each with its own business priorities and approach to customer engagement. While this structure provides flexibility, it also presents challenges when competing with corporate rivals, which benefit from centralised marketing, unified loyalty offers, and stronger brand cohesion.<\/p>\n<p data-start=\"577\" data-end=\"807\">Historically, many Plumbing Plus store owners had run their own ad hoc rewards programs. These were time-consuming, expensive, and inconsistent in their effectiveness. Without a unified system, the group lacked a strategic way to:<\/p>\n<ul>\n<li data-start=\"810\" data-end=\"865\">Build lasting loyalty across their trade customer base.<\/li>\n<li data-start=\"810\" data-end=\"865\">Increase share of wallet in a market where plumbers regularly split their spend.<\/li>\n<li data-start=\"951\" data-end=\"990\">Attract new customers from competitors.<\/li>\n<li data-start=\"993\" data-end=\"1055\">Deliver professional, brand-aligned communications and offers.<\/li>\n<li data-start=\"1058\" data-end=\"1124\">Respond quickly to shifts in market behaviour and customer demand.<\/li>\n<\/ul>\n<p data-start=\"1126\" data-end=\"1331\">The group needed a loyalty program that could support members individually while strengthening the Plumbing Plus brand collectively \u2014 all without burdening stores with additional setup or management costs.<\/p>\n\n\t\t\t\t\t\t\t\t\t<div class=\"row\"><a class=\"button button-default-color bubble-button\" href=\"\/b2b-solutions\/b2b-loyalty-programs\/\"\n\t\t\t\t\t>Discover our loyalty solutions<\/a><\/div>\n\t\t\t\t\n\t\t\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/07\/Untitled-design-4.png\" alt=\"plumbing plus plusfactor loyalty case study\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t 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<\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Strengthen Customer Relationships<\/h5>                <p>Reward loyalty and reinforce trust with flexible, high-impact rewards.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-613a1f4d-2fd0-450c-a0d7-65c853b42f02\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Support Group-Wide Alignment<\/h5>                <p>Deliver a consistent loyalty experience across all independent store owners.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/contact\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"171\" data-end=\"466\">To help unify the group\u2019s approach and maximise the impact of customer loyalty, 212F developed a fully tailored rewards program: <strong data-start=\"300\" data-end=\"314\">PlusFactor<\/strong>. The program was designed to serve Plumbing Plus\u2019s trade customer base while also meeting the unique operational needs of its independent store owners.<\/p>\n<p data-start=\"468\" data-end=\"506\">Key elements of the solution included:<\/p>\n<ul data-start=\"508\" data-end=\"1717\">\n<li data-start=\"508\" data-end=\"736\">\n<p data-start=\"510\" data-end=\"736\"><strong data-start=\"510\" data-end=\"534\">Reward funding model<\/strong>: The program was built with no setup or ongoing management fees. Instead, a self-funded 3% redemption model ensured stores only paid when rewards were claimed, keeping engagement and ROI front of mind.<\/p>\n<\/li>\n<li data-start=\"738\" data-end=\"1052\">\n<p data-start=\"740\" data-end=\"1052\"><strong data-start=\"740\" data-end=\"769\">Flexible reward structure<\/strong>: Trade customers could earn points and redeem them for a wide range of premium merchandise, prepaid Visa cards, or access to the exclusive \u201cAnything\u2019s Possible\u201d concierge experience. This helped stores offer aspirational rewards that made spending with Plumbing Plus more desirable.<\/p>\n<\/li>\n<li data-start=\"1054\" data-end=\"1283\">\n<p data-start=\"1056\" data-end=\"1283\"><strong data-start=\"1056\" data-end=\"1083\">Behaviour-driven levers<\/strong>: Store owners had the flexibility to adjust reward levels based on customer behaviour \u2014 allowing them to offer higher reward rates to high-value customers or activate targeted promotions when needed.<\/p>\n<\/li>\n<li data-start=\"1285\" data-end=\"1496\">\n<p data-start=\"1287\" data-end=\"1496\"><strong data-start=\"1287\" data-end=\"1311\">Centralised platform<\/strong>: 212F\u2019s platform provided live performance tracking, segmentation, and communication tools, enabling store owners to manage the program efficiently without sacrificing personalisation.<\/p>\n<\/li>\n<li data-start=\"1498\" data-end=\"1717\">\n<p data-start=\"1500\" data-end=\"1717\"><strong data-start=\"1500\" data-end=\"1546\">Engaging launch and communication strategy<\/strong>: The program launched with full in-store support, including training workshops, printed collateral, and ongoing trade customer engagement through email and rep meetings.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1719\" data-end=\"1898\">By combining structure with agility, PlusFactor gave Plumbing Plus a unified, strategic loyalty solution that could be refined in real time based on results and customer response.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/effective-b2b-loyalty-program\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/09\/B2B_Loyalty.jpg)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tElements of an Effective B2B Loyalty Program\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >B2B loyalty programs are designed to reward customers for buying your&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/customer-retention-b2b-loyalty\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/02\/212F-Incremental-Header-Template-8.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tCustomer Retention in B2B Loyalty Programs\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >Every marketer and sales team&#8217;s role is to acquire new customers&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 article-loop\"> \n\t\t\t\t\t\n\t\t\t\t\t<a class=\"article-content col-12 no-padding row\" href=\"https:\/\/212f.com\/au\/insights\/b2b-loyalty-program-tactics\/\" style=\"margin:0 0 20px 0;\">\n\t<div class=\"col-12 row flex-content-top no-padding\">\n\t\t<div class=\"blog-image-wrapper col-5 no-padding\">\n\t\t\t<div class=\"blog-image\" >\n\n\t\t\t\t<div class=\"the-image\" style=\"background-image: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/11\/Copy-of-Long-image-Incremental-sizing-9.png)\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-7 row content-section\" style=\"align-content: flex-start;\">\n\t\t<h5 class=\"col-12\" style=\"font-size:80%;\" >\n\n\n\t\tComparing B2B and B2C Loyalty Program Tactics\t\t<\/h5>\n\t\t<div class=\"col-12 blog-content\" style=\"font-size:80%;\" >Customer relationships are central to the success of both B2C and&#8230;<\/div>\n\t<\/div>\n<\/div>\n<\/a>\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"165\" data-end=\"417\">PlusFactor delivered measurable results across every key objective. With 99% program uptake, increased customer loyalty, and a significant boost in new business, the program quickly became a core competitive advantage for Plumbing Plus and its members.<\/p>\n<h3 data-start=\"419\" data-end=\"458\">Program Performance Highlights:<\/h3>\n<ul>\n<li data-start=\"461\" data-end=\"523\"><strong data-start=\"461\" data-end=\"486\">44% increase in sales<\/strong>, exceeding the original 10% target<\/li>\n<li data-start=\"526\" data-end=\"595\"><strong data-start=\"526\" data-end=\"563\">40% improvement in customer churn<\/strong>, securing long-term retention<\/li>\n<li data-start=\"598\" data-end=\"667\"><strong data-start=\"598\" data-end=\"630\">12% new customer acquisition<\/strong>, more than double the initial goal<\/li>\n<li data-start=\"670\" data-end=\"754\"><strong data-start=\"670\" data-end=\"684\">99% uptake<\/strong> of invited customers, showing strong engagement from the trade base<\/li>\n<li data-start=\"757\" data-end=\"839\"><strong data-start=\"757\" data-end=\"791\">Consistently positive feedback<\/strong> on high-value rewards and flexible redemption<\/li>\n<li data-start=\"842\" data-end=\"934\"><strong data-start=\"842\" data-end=\"869\">Noticeable time savings<\/strong> for store owners, enabling a stronger focus on business growth<\/li>\n<\/ul>\n<p data-start=\"936\" data-end=\"1213\">The program\u2019s real-time adaptability also proved critical. Store owners ran double-points promotions, adjusted reward levels based on buying behaviour, and activated supplier-funded incentives \u2014 all contributing to stronger customer relationships and increased share of wallet.<\/p>\n<p data-start=\"1215\" data-end=\"1291\">As one store owner put it, <em data-start=\"1242\" data-end=\"1291\">\u201cPlusFactor Rewards has given me my life back.\u201d<\/em><\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/07\/Untitled-design-5.png\" alt=\"plumbing plus plusfactor loyalty case study\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container 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Engage Magazine Mailing List<\/h2>\n                            <p class='gform_description'>Interested in what&#8217;s hot in the world of B2B Loyalty, Incentive & Rewards programs, incentive travel experiences, and more?<br>\r\n<br>\r\nSign up below to make sure you don&#8217;t miss out on the latest issue of Engage Magazine, Australia and New Zealand&#8217;s only B2B Loyalty, Incentive & Rewards magazine.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/au\/wp-json\/wp\/v2\/case-study\/2163#gf_4' data-formid='4' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_35be03f21148cf7daf00d9edcddf7231\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_35be03f21148cf7daf00d9edcddf7231\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_4_2\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_4_2'>Please complete the below form to receive your printed version:<\/div><div class='ginput_complex ginput_container 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class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-4.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The CEO&#8217;s Guide to B2B Loyalty: How One Progr&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> A B2B loyalty program can unite your entire enterprise. 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