{"id":2109,"date":"2025-07-02T10:58:21","date_gmt":"2025-07-02T00:58:21","guid":{"rendered":"https:\/\/212f.com\/au\/case-studies\/epson-premium-partner-rewards\/"},"modified":"2025-07-28T09:10:44","modified_gmt":"2025-07-27T23:10:44","slug":"epson-premium-partner-rewards","status":"publish","type":"case-study","link":"https:\/\/212f.com\/au\/case-studies\/epson-premium-partner-rewards\/","title":{"rendered":"Epson Premium Partner Rewards"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Boosting print sales and loyalty with a program that\u2019s worth the paper it\u2019s printed on<\/h2>\n\n\n\n<p class=\"has-text-align-center\">How a streamlined strategy inked in engagement and kept resellers on a roll.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"95\">95<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Redemption<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">89%<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>Activation<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/rewards\/\" title=\"https:\/\/212f.com\/rewards\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-cc334c66-e683-405e-97ab-19841380d03c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be{fill:none;}.uuid-1addca0a-0524-4a03-9fec-2341ef7a1bdb{fill:#d2232a;}.uuid-861d877c-4802-48a7-b826-b1441b0e9a33{clip-path:url(#uuid-b328a96e-98c2-414f-88ef-eb9681787173);}<\/style><clipPath id=\"uuid-b328a96e-98c2-414f-88ef-eb9681787173\"><rect class=\"uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be\" x=\"20.185\" y=\"31.68649\" width=\"79.63\" height=\"56.62701\"\/><\/clipPath><\/defs><rect id=\"uuid-6260b66a-04d0-4872-a5a2-f0ed64fc6469\" class=\"uuid-fb337512-1409-4f0f-9ca0-ba0ec1bfc7be\" width=\"120\" height=\"120\"\/><g id=\"uuid-88bf9eae-05e0-48cd-89fd-3d03ec638e26\"><g 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id=\"uuid-da57d7a5-c242-4ece-ba33-16fffad46a0f\" class=\"uuid-1addca0a-0524-4a03-9fec-2341ef7a1bdb\" d=\"M86.15698,50.16749h-6.5c-1.13946.00055-2.06335.92354-2.065,2.063v7.368c.00055,1.14056.92444,2.06535,2.065,2.067h10.4c1.14267-.00262,2.06687-.93107,2.06424-2.07374-.00076-.33354-.08216-.66196-.23724-.95726l-3.894-7.368c-.35823-.67773-1.06242-1.10124-1.829-1.1M85.85498,52.78649l3.242,6.279-8.905-.047v-6.258l5.663.026Z\"\/><\/g><\/g><\/g><\/svg>            <h6>Rewards Offering<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\" title=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-10e1fded-3b6d-42fc-bbcb-b282a293eec3\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" 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           <h6>Market Share<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\" title=\"https:\/\/212f.com\/b2b-solutions\/b2b-loyalty-engagement-and-communications\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-613a1f4d-2fd0-450c-a0d7-65c853b42f02\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6{fill:none;}.uuid-c924ecc5-db13-4307-88f4-9a39dfbd7907{clip-path:url(#uuid-9e44bbd5-6f50-48b3-be13-edf75164c76d);}.uuid-7637350c-b4c9-430d-8158-a3b09f81cb94{fill:#d2232a;}<\/style><clipPath id=\"uuid-9e44bbd5-6f50-48b3-be13-edf75164c76d\"><rect class=\"uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6\" x=\"18.97449\" y=\"17.52249\" width=\"82.05103\" 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           <h6>Channel Engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/05\/Untitled-design-5.png); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey  image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p>With demand for traditional print range declining, Epson needed to refocus efforts on growing sales across its full product range.<\/p>\n<p>During the 2023\/2024 program year, customer spend on projectors was nearly three times higher than on Large Format Printers and Business Inkjet Printers and Scanners combined.<\/p>\n<p>The challenge was to help resellers see beyond the big-ticket projector sales and <em data-start=\"577\" data-end=\"619\">keep Epson\u2019s products on the page<\/em>\u2014making the brand their first choice for all printing needs.<\/p>\n\n\t\t\t\t\t\t\t\t\t<div class=\"row\"><a class=\"button button-default-color bubble-button\" href=\"\/b2b-solutions\/b2b-loyalty-programs\/\"\n\t\t\t\t\t>Discover our loyalty solutions<\/a><\/div>\n\t\t\t\t\n\t\t\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/05\/Untitled-design-5.png\" alt=\"\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-a96f98f3-b894-4649-9c62-4483f8ed3bf1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-9dacf1ae-7d3c-49df-a59c-3efc0b4ba6dd{clip-path:url(#uuid-4aad9ee0-d1ea-4a4a-a6fb-a0771217821c);}.uuid-d8401e69-48a7-4df9-ae4e-9795bd1db357{fill:none;}.uuid-80173dd3-fcbd-4c5e-9909-b66a17a1d37f{fill:#d2232a;}<\/style><clipPath 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connects with sales teams, rewards their efforts meaningfully, and makes it easy (and worthwhile) to stay on a roll.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/contact\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"231\" data-end=\"372\">212F designed a program that removed barriers to participation and kept resellers engaged with Epson\u2019s print solutions throughout the year.<\/p>\n<p data-start=\"374\" data-end=\"672\"><strong data-start=\"374\" data-end=\"412\">Instant rewards for eligible sales<\/strong><br data-start=\"412\" data-end=\"415\" \/>The program was relaunched in June 2025 to remove the previous \u2018Gateway\u2019 targets. This change meant resellers could immediately earn reward points on every eligible sale, making it easier to stay motivated and see the benefits of their efforts in real time.<\/p>\n<p data-start=\"674\" data-end=\"984\"><strong data-start=\"674\" data-end=\"721\">Tailored communications by product category<\/strong><br data-start=\"721\" data-end=\"724\" \/>Resellers received personalised updates and promotions specific to their focus\u2014whether that was Large Format Printers, Business Inkjet Printers and Scanners, or Projectors. This kept Epson\u2019s full product range front of mind and ensured messaging felt relevant.<\/p>\n<\/div>\n<div class=\"col-12 no-padding  moretext \">\n<p data-start=\"986\" data-end=\"1313\"><strong data-start=\"986\" data-end=\"1035\">Expanded reward options to suit all achievers<\/strong><br data-start=\"1035\" data-end=\"1038\" \/>The program introduced a wider range of reward choices, from the latest tech and sporting gear to travel concierge services for top performers. This mix encouraged both regular engagement and long-term points accumulation, appealing to different types of reseller motivation.<\/p>\n<p data-start=\"986\" data-end=\"1313\"><strong data-start=\"578\" data-end=\"623\">Personalised promotions to sustain interest<\/strong><br data-start=\"623\" data-end=\"626\" \/>Beyond tailored communications, the program included targeted promotions for different reseller groups, designed to spark ongoing engagement and drive incremental sales across all categories.<\/p>\n<\/div>\n<p class=\"moreless-button\">Read more<\/p>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p data-start=\"267\" data-end=\"447\">The Epson Premium Partner Rewards program delivered clear results, showing how the streamlined design and refreshed rewards strategy kept resellers engaged and motivated to sell.<\/p>\n<p data-start=\"449\" data-end=\"809\"><strong data-start=\"451\" data-end=\"510\">Over 50% of active resellers hit 100% of their sales targets<\/strong><br data-start=\"510\" data-end=\"513\" \/>By removing Gateway targets and enabling instant points on eligible sales, the program encouraged more consistent effort across the reseller base. Almost half of participating resellers reached their full sales goals, a strong indicator of how the right incentive structure can drive performance.<\/p>\n<p data-start=\"811\" data-end=\"1077\"><strong data-start=\"813\" data-end=\"851\">95% of earned points were redeemed<\/strong><br data-start=\"851\" data-end=\"854\" \/>Resellers didn\u2019t just earn points\u2014they used them. This exceptionally high redemption rate reflects the program\u2019s ability to offer rewards that truly resonated, from technology and sporting gear to travel and adventure.<\/p>\n<p data-start=\"1079\" data-end=\"1320\"><strong data-start=\"1081\" data-end=\"1134\">89% of invited customers activated their accounts<\/strong><br data-start=\"1134\" data-end=\"1137\" \/>High initial engagement showed that the program\u2019s simplified structure and tailored communications worked. Resellers saw immediate value in joining, logging in, and staying connected.<\/p>\n<p data-start=\"1322\" data-end=\"1620\"><strong data-start=\"1324\" data-end=\"1371\">Increased focus on Epson\u2019s full print range<\/strong><br data-start=\"1371\" data-end=\"1374\" \/>With targeted promotions and personalised communications, the program helped shift attention beyond high-demand categories. Resellers were encouraged to recommend and sell a broader mix of Epson print solutions, supporting overall business goals.<\/p>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/07\/A4-EPSON-Flyer-Print-CMYK-2.pdf.png\" alt=\"\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row flex-center\"> <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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Engage Magazine Mailing List<\/h2>\n                            <p class='gform_description'>Interested in what&#8217;s hot in the world of B2B Loyalty, Incentive & Rewards programs, incentive travel experiences, and more?<br>\r\n<br>\r\nSign up below to make sure you don&#8217;t miss out on the latest issue of Engage Magazine, Australia and New Zealand&#8217;s only B2B Loyalty, Incentive & Rewards magazine.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/au\/wp-json\/wp\/v2\/case-study\/2109#gf_4' data-formid='4' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_59aae38cb629f7ef0d3469b355e12702\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_59aae38cb629f7ef0d3469b355e12702\" value=\"\"\/><\/div> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_4_2\" class=\"gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--has-description field_description_above hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='gfield_description' id='gfield_description_4_2'>Please complete the below form to receive your printed version:<\/div><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_4_2'>\n                            \n                            <span id='input_4_2_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_2.3' id='input_4_2_3' value=''   aria-required='true'   placeholder='First Name'  \/>\n                                                    <label for='input_4_2_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_4_2_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_2.6' id='input_4_2_6' value=''   aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_4_2_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_4_3\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_4_3'>Company Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='text' value='' class='large'    placeholder='Company Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div 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class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_4_21'>\n\t\t\t<div class='gchoice gchoice_4_21_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='296' checked='checked' id='choice_4_21_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_0' id='label_4_21_0' class='gform-field-label gform-field-label--type-inline'>Australia<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_4_21_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_21' type='radio' value='297'  id='choice_4_21_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_4_21_1' id='label_4_21_1' class='gform-field-label gform-field-label--type-inline'>New Zealand<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><div id=\"field_4_16\" class=\"gfield gfield--type-hidden 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type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='Responded' \/><\/div><\/div><fieldset id=\"field_4_13\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_4_13'><div class='gchoice gchoice_4_13_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_13.1' type='checkbox'  value='Agree to:'  id='choice_4_13_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_4_13_1' id='label_4_13_1' class='gform-field-label gform-field-label--type-inline'>Agree to:<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><div 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class='ginput_container ginput_container_text'><input name='input_30' id='input_4_30' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='212f lead | ' \/><\/div><\/div><div id=\"field_4_31\" class=\"gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_31' id='input_4_31' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='450' \/><\/div><\/div><div id=\"field_4_12\" class=\"gfield gfield--type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<p>*<a href=\"https:\/\/the212f.wpengine.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy Statement<\/a>.<\/p>\n<\/div><\/div><\/div>\n        <div class='gform-footer 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