{"id":2084,"date":"2025-05-29T10:54:12","date_gmt":"2025-05-29T00:54:12","guid":{"rendered":"https:\/\/212f.com\/au\/case-studies\/b2b-incentive-program-agriculture-animal\/"},"modified":"2025-07-28T09:10:44","modified_gmt":"2025-07-27T23:10:44","slug":"b2b-incentive-program-agriculture-animal","status":"publish","type":"case-study","link":"https:\/\/212f.com\/au\/case-studies\/b2b-incentive-program-agriculture-animal\/","title":{"rendered":"Agriculture Animal Health Incentive Program"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Driving rural product uptake with strategic B2B incentive programs in the animal health sector.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">How a dual-stream reward strategy engaged producers and moooooved* the market and seasonal sales.<\/p>\n\n\n\n\n<section class=\"case-study-data-block no-padding col-12 row\">\n\n\n\n\n<div class=\"graphic-image col-12 no-padding row flex-center flex-middle\">\n\n\n<ul class=\"col-12 no-padding row flex-center\">\n        \n    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\"><span class=\"counter\" data-to=\"179\">179<\/span><\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>% Sales Growth<\/p>\n                    <\/div>\n                <\/li> \n\n                    \n                    <li class=\"col-6 col-4-l row flex-center\">\n            <div class=\"number\">5:1<\/div>\n                            \n                    <div class=\"text col-12 no-padding text-center\">\n                            <p>ROI<\/p>\n                    <\/div>\n                <\/li> \n                           \n\n\n\n\n\n\n \n\n<\/div>\n\n<ul class=\"the-pain-points col-12 no-padding row flex-center flex-top\">\n\n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\" title=\"https:\/\/212f.com\/insights\/customer-retention-b2b-loyalty\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-ce3c8dfd-d3ed-4292-ac6f-757b4d9e68e5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-72d252ad-158b-49c5-a572-b6fd205e9c79{clip-path:url(#uuid-f50aca42-aec2-440e-8ce3-cc15a280b602);}.uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435{fill:none;}.uuid-7676ae75-759d-4655-8cb8-a679178bfe32{fill:#d2232a;}<\/style><clipPath id=\"uuid-f50aca42-aec2-440e-8ce3-cc15a280b602\"><rect class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" x=\"19.784\" y=\"32.75449\" width=\"80.43201\" height=\"54.49103\"\/><\/clipPath><\/defs><rect id=\"uuid-d3db9dbc-eedb-4c92-bad4-4dda80397f5a\" class=\"uuid-8e8fe68b-a867-4118-90f3-95ae5fbc6435\" width=\"120\" 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           <h6>Customer Retention<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/incentive-and-reward-programs\/\" title=\"https:\/\/212f.com\/incentive-and-reward-programs\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-613a1f4d-2fd0-450c-a0d7-65c853b42f02\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6{fill:none;}.uuid-c924ecc5-db13-4307-88f4-9a39dfbd7907{clip-path:url(#uuid-9e44bbd5-6f50-48b3-be13-edf75164c76d);}.uuid-7637350c-b4c9-430d-8158-a3b09f81cb94{fill:#d2232a;}<\/style><clipPath id=\"uuid-9e44bbd5-6f50-48b3-be13-edf75164c76d\"><rect class=\"uuid-1cc2a792-bc10-45bb-99a2-46dc817bf1e6\" x=\"18.97449\" y=\"17.52249\" width=\"82.05103\" height=\"84.95502\"\/><\/clipPath><\/defs><rect 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           <h6>Channel Engagement<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n     \n<li class=\"items col-12 col-6-t col-3-l row flex-center\">\n<a href=\"https:\/\/212f.com\/insights\/greater-share-of-wallet\/\" title=\"https:\/\/212f.com\/insights\/greater-share-of-wallet\/\"><div class=\"text-icon\">\n\n\n<?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-a96f98f3-b894-4649-9c62-4483f8ed3bf1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 120 120\"><defs><style>.uuid-9dacf1ae-7d3c-49df-a59c-3efc0b4ba6dd{clip-path:url(#uuid-4aad9ee0-d1ea-4a4a-a6fb-a0771217821c);}.uuid-d8401e69-48a7-4df9-ae4e-9795bd1db357{fill:none;}.uuid-80173dd3-fcbd-4c5e-9909-b66a17a1d37f{fill:#d2232a;}<\/style><clipPath id=\"uuid-4aad9ee0-d1ea-4a4a-a6fb-a0771217821c\"><rect class=\"uuid-d8401e69-48a7-4df9-ae4e-9795bd1db357\" x=\"27.60303\" y=\"27.604\" width=\"64.79395\" height=\"64.79199\"\/><\/clipPath><\/defs><rect 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           <h6>Study Tour<\/h6>\n\n\n<\/div>\n\n<\/a><\/li>\n         <\/ul>\n    \n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section  class=\"fifty-block col-12 no-padding section-margin row  alignfull\" style=\"background: url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/05\/Untitled-design-3.png); background-position: center center; background-repeat: no-repeat; background-size: cover;\">\n\n\n    <div class=\"text-side col-12 col-6-l no-padding row flex-center dark-grey  image-right \">\n\n        \n    <div class=\"text-wrapper\">\n<h2>The Challenge<\/h2><p>Operating in the competitive animal health industry, this client faced a familiar challenge: how to effectively engage and retain sheep and cattle producers across rural Australia while driving sustained product sales.<\/p>\n<p>Their target market purchasing period is highly seasonal, with all sales tied closely to agricultural cycles, and often fragmented across regional and remote areas.<\/p>\n<p>Despite offering proven livestock health solutions, the brand needed a way to cut through competitor noise, spark interest at the right time of year, and reinforce loyalty to its product range.<\/p>\n<p>In addition, the brand recognised that traditional sales promotions were no longer enough to change behaviour or build deeper customer relationships.<\/p>\n<p>The brand needed a flexible, scalable incentive strategy that could meet both immediate promotional objectives and support longer-term brand loyalty.<\/p>\n\n\t\t\t\t\t\t\t\t\t<div class=\"row\"><a class=\"button button-default-color bubble-button\" href=\"\/b2b-solutions\/incentive-programs\/\"\n\t\t\t\t\t>Discover our incentive solutions<\/a><\/div>\n\t\t\t\t\n\t\t\n        <\/div>\n\n\n\n    <\/div>\n\n\n    <div class=\"image-side none flex-l col-6-l no-padding row image-right\">\n        \n    <img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/05\/Untitled-design-3.png\" alt=\"b2b incentive program agriculture animal health\">\n\n        <\/div>\n<\/section>\n\n\n\n\n\n<section\nclass=\"list-block block-section alignfull col-12 row dark\"\n>\n\n<div class=\"row container container-xxl flex-top\">\n<div class=\"row col-12 no-padding flex-top\">\n\n<div class=\"block-title-section row col-12 no-padding col-8-xxl\">\n\n<div class=\"col-12 col-10-xxl no-padding\">\n<h2 class=\"\">\nThe Objectives\n<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n\n<ul  class=\"the-columns col-12 no-padding row flex-center flex-top\">\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg 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           <\/div>\n            \n        <div class=\"text\">\n                <!-- Display list title and text area -->\n                                <h5>Customer Retention and Engagement<\/h5>                <p>Build long-term engagement through relevant, rewarding experiences.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n<!-- Column layout depending on the switch value -->\n<li class=\"items col-12 col-6-t col-4-l no-padding\">\n\n\n<!-- Content loop with optional icon, title, text area, and link -->\n\n\n        \n        <div class=\"item-wrapper\">\n                    <div class=\"text-icon\">\n\n\n                    <?xml version=\"1.0\" encoding=\"UTF-8\"?><svg id=\"uuid-d6046adb-3e77-43c3-9510-f520e2e7b9dc\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"120\" height=\"120\" viewBox=\"0 0 120 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customer-centric solution provider.<\/p>\n\n                <\/div>\n\n\n                <\/div>\n                <\/li>\n\n\n<\/ul> <\/div>\n\n\n\n\n\n<div class=\"the-ctas row col-12 no-padding flex-center flex-middle \">\n\n\n    \n\t\t\t\t\t\t\t\t\t<a class=\"button button-default-color bubble-button\" href=\"\/contact\"\n\t\t\t\t\t>Let&#8217;s chat<\/a>\n\t\t\t\t\n\t\t<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n\n<section   class=\"two-column-block block-section alignfull col-12 row   dark\"\n\t\t  style=\"background-image:url(https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2024\/10\/grey-waves.png);background-repeat: no-repeat;background-size: cover;background-position: top center;\" >\n\n\n\t<div class=\"row flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Solution\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p><strong>Points-Based Incentive Program:<\/strong>\u00a0212F designed and deployed a two-stream reward strategy tailored to change the behaviour and preferences of rural producers. The first stream, a points-based loyalty program allowed customers to accumulate points by purchasing eligible products, which could then be redeemed through a curated online rewards catalogue.<\/p>\n<p>This ongoing stream ensured year-round engagement and appealed to those looking for consistent, cumulative value. With over 2,000 producers registered and hundreds of redemptions processed, the loyalty program established a strong foundation of brand engagement.<\/p>\n<p><strong>Personalised &amp; Desirable Rewards:\u00a0<\/strong>While the initial promotions primarily offered e-vouchers, functioning as a simple cashback-style incentive, this approach lacked the personal relevance and tangible appeal identified as key drivers for engagement.<\/p>\n<p>Recognising this, we took a more targeted approach in the following year by tailoring the rewards to better align with the interests and lifestyles of the primary audience,; producers and farmers. A demographics specific curation of rewards that offered practical value and everyday usefulness, with the standout favourites being a portable fridge\/freezer. Other popular reward items included branded jumpers and home security cameras.<\/p>\n<\/div>\n<div class=\"col-12 no-padding  moretext \">\n<p><strong>Overcoming Data Hurdles:\u00a0<\/strong>Without access to third-party data, the allocation of points and redemptions seemed to be a challenge. However, by using a sales claim submission process from the customer, we were able to automatically approve or reject all claims received and apply points in a short timeframe.<\/p>\n<p><strong>Seasonal Promotional Campaigns:<\/strong>\u00a0Alongside the loyalty platform, a second stream of short-term target seasonal promotions was launched. These high-impact campaigns focused on key product categories at strategic times of the year. Producers who met purchase thresholds received immediate-value rewards, such as electronics or branded gift cards.<\/p>\n<p>With more than 1,800 approved claims and a 100% fulfilment rate, these campaigns proved highly effective in driving tactical product uptake and seasonal activation.<\/p>\n<p><strong>Experiential Tier: International Study Tour:\u00a0<\/strong>To further enhance the program\u2019s prestige and foster deeper channel partner engagement, a high-tier experiential reward was introduced in 2024. The client launched an international study tour, offering top-performing participants the opportunity to nominate a staff member for a hands-on, educational farming experience abroad. This not only rewarded outstanding performance, but also helped strengthen relationships with key partners and reinforce the value of long-term commitment to the brand.<\/p>\n<\/div>\n<p class=\"moreless-button\">Read more<\/p>\n\n\n\n\n<\/div>\n\n\t\t<div class=\"right-side col-12 col-4-l no-padding\">\n\t\t\t\n\t\t\t\t\t <\/div>\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t<section   class=\"two-column-block block-section alignfull col-12 row dark flip\"\n\t\t>\n\n\t<div class=\"row  flex-start container container-xxl\">\n\n\t\t<div class=\"block-title-section row col-12 col-8-l no-padding \">\n<div class=\"col-12 no-padding\">\n<h2 class=\"\">\nThe Outcome\n<\/h2>\n\n<\/div><div class=\"block-text-area col-12 no-padding p-size \"><p>The program was the cream of the crop!<\/p>\n<ul>\n<li>Consistent customer participation across both tactical and long-term engagement streams.<\/li>\n<li>100% reward fulfilment rate for seasonal promotions.<\/li>\n<li>Strengthened relationships between the brand and its rural dealer network.<\/li>\n<li>Demonstrated ROI from experiential rewards in channel motivation.<\/li>\n<li>Brand differentiation in a commoditised product category.<\/li>\n<li>*Had to be done&#8230;<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n   \n\n\t\t\n\n<div class=\"col-12 col-4-l select-image right-side flex-middle row\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2025\/06\/Untitled-design-14.png\" alt=\"b2b incentive program agriculture animal health\">\n\t\t\t\t\t\t <\/div>\n\n\t\t\t\n\n\n\t\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n \n\n<section class=\"pre-footer-block block-section row col-12 alignfull flex-center\">\n  <div class=\"container container-xxl no-padding row flex-top\">\n    <div class=\"col-12 col-6-l row 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Engage Magazine Mailing List<\/h2>\n                            <p class='gform_description'>Interested in what&#8217;s hot in the world of B2B Loyalty, Incentive & Rewards programs, incentive travel experiences, and more?<br>\r\n<br>\r\nSign up below to make sure you don&#8217;t miss out on the latest issue of Engage Magazine, Australia and New Zealand&#8217;s only B2B Loyalty, Incentive & Rewards magazine.<\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/au\/wp-json\/wp\/v2\/case-study\/2084#gf_4' data-formid='4' novalidate><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeEv60dAAAAAEwTT8CwpRqkP2c6UjVKcyBxzG3K' data-tabindex='0'><input id=\"input_35be03f21148cf7daf00d9edcddf7231\" class=\"gfield_recaptcha_response\" 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class=\"col-12 row flex-content-top no-padding\">\n            <div class=\"blog-image-wrapper col-4 no-padding\">\n              <div class=\"blog-image\">\n                <div class=\"the-image\" style=\"background-image: url(\n\t\t\t\t\t\t\t\t\thttps:\/\/212f.com\/au\/wp-content\/uploads\/sites\/2\/2026\/04\/Supercharging-Your-Business-7-Strategies-for-Successful-B2B-Incentive-Marketing-4.jpg)\">\n                <\/div>\n              <\/div>\n            <\/div>\n            <div class=\"col-8 row flex-top content-section\">\n              <h5 class=\"col-12\"> The CEO&#8217;s Guide to B2B Loyalty: How One Progr&#8230; <\/h5>\n              <div class=\"col-12 blog-content\"> A B2B loyalty program can unite your entire enterprise. 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