25 Years Young

25 Years in the making so we are excited to share this milestone with our partners – staff, clients and suppliers.


Fiona Harris

Fiona Harris, Marketing Specialist at Rinnai in New Zealand, share her memories of working together over several years, delivering some fantastic travel incentives and channel loyalty programmes.

Gillian Loh

Gillian Loh from Capricorn celebrates the teamwork, partnership and effort our teams put in to launch Capricorn Rewards.

Mike McCarthy

For over 25 years, Barry Plant has worked with 212F on their annual conferences. Mike McCarthy looks back over that time.

Peter Darbyshire

From a chance meeting on a cruise, a partnership with Peter Darbyshire Mitre 10 and 212F was formed. Peter shares the highlights that came from that time.

Tony Peters

As one of 212F’s longest-standing clients, 212F and New Holland have delivered many loyalty and travel incentive programs together. Tony Peters shares some highlights.

Tony Sayed

Hear from Tony Sayed Commercial Personal System at HP. 15 years ago. We worked together to launch a market first ICT channel loyalty program.


Keely Hilton has been with 212F since the beginning in Auckland. Keely shared stories of her time with 212F and now with 212F Labs.

Keith Christenson shares his favourite memories of delivering unique travel incentives with amazing clients.

212F don’t just deliver fun events for clients, we also try to surprise our 212F teams. Michelle Harper shares one of those experiences.

As one of the founders of 212F, Russell White looks back at where it all began and his view on where 212F is going in the future.

Tim McMullen was our first BDM in Australia. Back then with a different title, hear how Tim used our iconic office location to invite clients to come for meetings.

Matt Smith shares a fun recap of his time with 212F, from being the number 3 employee in Auckland to managing a client who became his boss.

Jo Strachan shares her story of starting with 212F, leaving and rejoining the business in 2020 to take up a lead in travel and events in Australia.

Kristy Allen, General Manager Operations at Oxygen, started with 212F before moving to Oxygen to take a leading role in prepaid and payment solutions.


Having great travel suppliers plays a massive part in delivering travel incentives. Gunther Homerlien shares a story of when we came together to make an incredible event even better!

Kerrie Mulholland looks back at where our partnership with Starwood and now Marriott started and where this became a success.

Delivering memorable experiences has long been a part of 212F’s events, Nick Maynard shares his long relationship and where we have used Maui Jim to help achieve that.

Creativity plays a significant role in our incentive, rewards and loyalty programs. Rob Farrier shares his memories of working with 212F to create excellent collateral and programme creative.